Mid -Autumn Festival Holiday Shanghai Auto Market is hot: "Golden Nine" has arrived, and many discounts such as subsidy policies, car purchase discounts, and consumer coupons are coming.
Author:Report Time:2022.09.11
The Mid -Autumn Festival encounters the "Five Five Five Shopping Festival", which is also the peak season of "Golden Nine Silver Ten" car sales. During the long holiday, the Shanghai car market is very hot. The deduction is superimposed, the discount of car purchase is quite large, the passenger flow during holidays increases significantly, and the consumption of new energy vehicles is very hot.
New energy vehicles are selling hot, and the festival test drive is almost "full"
Right now, new energy vehicles are gradually becoming one of the main transportation of travel, rather than the "helpless choice" made by consumers' licenses. The reporter found in the interview that many new energy vehicle consumers are "oil -to -electricity" car owners. The tram function is more intelligent and more cost -effective than oil prices. In addition Everyone thinks "it's time to take the tram down."
During the long holiday, the number of consumers who came to consult and make an appointment for test drive in the new car Changning La Fushi Experience Center increased significantly. "I heard that Zhi Ho Ho L7 broke the Guinness record of the drift time of the tram. It also has a four -wheel turning and mixed tires. I want to try this tram's driving control experience." Mr. Li has arranged a good -looking car itinerary before the holiday, and The mobile phone appointment was reserved on September 11. "At noon, I dinner at a nearby family. I just came here to test drive in the afternoon. Compared with traditional oil vehicles, the new energy vehicle car purchase experience and test drive process are very convenient."
Smart L7 was launched in mid -June, and a monthly sales volume reached 1007 units in August. Smart sales staff introduced that many consumers came for driving control performance, intelligent driving experience and cockpit quality. "Zhi Ho Ho L7 pioneered the 180+ net flavor level air quality in the industry, which means that the new car has a healthy air level that is equivalent to 180 days. Consumers with children with children are very interested in this."
"The subsidy policy for the recent purchase of new energy vehicles is very cost -effective. Many friends around him have replaced oil vehicles with a tram." Mr. Li has a oil vehicle and can enjoy 10,000 yuan in replacement subsidies in accordance with the relevant Shanghai policies. Change the car this year. Sales staff said that the Smart L7 during the Mid -Autumn Festival holiday can also enjoy additional seat upgrades, 3000 degrees charging quota in 3 years.
As early as September 8th, a number of Tesla sales were "previewed" in the circle of friends: the test drive on the day of the Mid -Autumn Festival has expired, and a small number of balances can be applied on the 11th and 12th. Sales Xiao Liu told reporters that since August, the test drive waiting time has become longer, and the period of test drive on weekends and holidays is almost full. In addition, with the increase in the capacity utilization rate of Tesla Shanghai Super Factory, the shortening of Tesla's vehicle delivery time has also significantly drove sales. "The delivery was shortened from the previous 8-12 weeks to 4-8 weeks, the delivery time of the Model Y rear drive version was shortened to 1-4 weeks, and the car can pick up the car as soon as possible this week. Many consumers are trying recently. I will book a car after driving. "
Powerful subsidy policy drives rising car sales
During the "Five -Five Five Shopping Festival", SAIC Group brought more than 50 new cars such as Hind, Audi, Feifan, Volkswagen, Cadillac, and other more than 50 new cars. The event has continued from early August.
On the 11th, the reporter came to a SAIC Roewe 4S store in Baoshan District. The store gave the moon cake to consumers to the store to fill the festival atmosphere. Many consumers came straight to the new third -generation Roewe RX5/Super Mixed ERX5, and two consumers were waiting to sign the order. Mr. Zhang said that he has always been paying attention to this model, and the RX5 has been "locked" as soon as he was launched.
Ms. Peng, the person in charge of the store, said that the new third -generation Roewe RX5/Super Mixed ERX5 was listed in early August and sold nearly 100 units in the store in less than a month. "Since August, the manufacturer has introduced a lot of discounts, such as 36 issues of 0 interest loans, up to 4,000 yuan to replace purchase subsidies, etc., ordering oil vehicles, and 888 yuan to purchase lifelong basic maintenance discounts. Quality protection is very attractive to consumers. "
Promoting automobile consumption, Shanghai and districts have recently introduced preferential policies, including the reduction of half of the purchase tax of fuel vehicles and subsidies for new energy replacement. Related measures have effectively promoted the rise in automobile sales.
At the national level, 50%of passenger cars with a decline of 50%of vehicle purchase tax (this year is expected to be reduced by 60 billion yuan) for passenger cars with less than 300,000 yuan and displacement of 2.0 liters. Many Shanghai enterprises make additional additions on the basis of national policies, and have a maximum of 100%of the 50%or full subsidies.
Recently, there are many subsidy policies for purchasing new energy vehicles. Since June 1, Shanghai has subsidized 10,000 yuan per consumer with old -fashioned and replacing pure electric vehicles. At the district level, Jiading District subsidizes 10,000 yuan to the purchase of new cars below 150,000, and 20,000 yuan of more than 150,000 yuan; Shanghai districts also combine the "Fifth Five -Year Shopping Festival" activity to jointly organize car consumption in the joint district to jointly organize automobile consumption Specialized promotions, launching preferential measures such as lifetime basic maintenance, car purchase discounts, refueling subsidies, and consumer coupons.
Author: Zhou Yuan Zhang Yichen
Picture: Zhang Yichen
Edit: Shi Bozhen
Editor in charge: Zhang Yan
*Wenhui exclusive manuscript, please indicate the source for reprinting.
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