Changsha net red said that the net red Changsha, there is a story behind the camera ...

Author:CPPCC Time:2022.09.11

Internet celebrity Changsha is the world of "media art" with its own traffic, and it is also a fertile soil of webcasting. A group of Internet celebrity anchors came into being here. They either find the field of interest, or use their professional exhibition skills to play their talents, tell the wonderful Changsha, and let netizens see a more full and three -dimensional Changsha city image.

Promote in English, set up the "Buming Han Father and Son" that opens up Changsha to go out and invite to the bridge; in the latest tide, spread the "flower drum drama east" of Changsha traditional culture; "Police Officer Zhu Zhu" in Changsha; the soft power of the hardcore Changsha and the "Hairui Two Zi" of the black technology ... together to close several Changsha net red anchors and feel the Changsha in their eyes.

"Father and Son of Boming Han": Laokouzi speaks Changsha in English

The scene of "Father and Son of Bo Ming Han" shooting short videos. Photo by Yan Lipeng, a CPPCCCC reporter Yan Lipeng

"OKAY, Here is Changsha, The New First Tier City of China ..." Two months ago, a short video introduced in English in English made Zhao Ming, a 61 -year -old retired English teacher. Netizens commented: "Uncle Ming opened his mouth, Changsha is more foreign than London" "The accent is a commentary in the BBC documentary."

In the Douyin account "Father and Son of Boming Han", Zhao Ming wore a shirt suit, or shorts with sunglasses, and used the British spoken language with London, mixed with Changsha dialect, and easily interacted with his 34 -year -old son Zhao Hengbo to promote the culture of Changsha And food is loved by netizens.

From a retired teacher to the Internet celebrity anchor that often recognized on the street, these half -year experience made Zhao Ming feel the charm of the anchor era. He said that by participating in short video production, he became a member of the promotion of Changsha, and he could accompany his son and enjoy it.

English+short video

"Today, I found a spoken and my dad." Each short video, the first thing I heard was Zhao Hengbo's opening whites. Rarely facing the video in the video is behind the scenes of the short video number of "Birming Han". Before recording, the son conceived the script, and his father was translated; during the recording, his son was the host of the mirror, and his father was the appearance of the mirror.

Since childhood, Zhao Hengbo has often practiced English speaking with his father. The initial positioning of the father and son's video creation was to introduce Changsha through English. While driving more people to learn English, let more people know Changsha and familiar with Changsha.

"Here is Changsha", "The West on the Liberation of Neon", "Changsha's Miking College" ... In short videos of different themes, "Uncle Ming" talked with English, each video was promoted by Changsha English template.

Zhao Ming, who is born in Changsha, studies English major and claims to be "enthusiastic English enthusiasts". As the first generation of international tour guides in China, he often flew to major tourist attractions in the world in the early years. "Every time he returns, he can feel the change of this city (Changsha)." In 2004, Zhao Ming returned to Changsha and served as a university English teacher until retirement.

Talking about the original intention of creation, Zhao Hengbo said that he wanted his father's retirement life to be more fulfilling and valuable, and helped him spend the confusion after retirement. "I describe his future retirement life, that is, he can take him to find food everywhere, so that more people can know him through the network platform."

Creation comes from life

Zhao Hengbo, who has been engaged in the media industry in Changsha, was a professional host. From the transformation and production of short video creation of traditional media, he admitted that he was a bit uncomfortable at first. Although his father was enthusiastic and generous in his life, he was a little restrained in front of the camera.

After the father and son, the father and son became more and more found after a period of running -in period. At the beginning of the video, Zhao Hengbo bluntly said: "It's a bit like an interview program. Several episodes of videos are released, and the traffic on the vibrato is not high." Once, the two went to the video of eating persimmons, and they were slow. Find the feeling slowly. By exploring, Zhao Hengbo found that the short video rhythm was faster, and the audience hoped that the expression and language of the characters would be more life -like.

Zhao Ming polished the script before shooting. Photo by Yan Lipeng, a CPPCCCC reporter Yan Lipeng

"Can you eat it, do you pay for it?" In the video, Zhao Ming's mantra comes from Zhao Ming and his son's casual joke during the initial shooting. Zhao Hengbo felt "very cute" and "very grounded", so he kept using it. "This also stems from real life. He is a very frugal person in itself. Traveling is bus and subway, and he refuses to take a taxi."

Today, in front of the camera, the beautiful English words and short sentences, Zhao Ming came in hand. This stems from Zhao Ming's habit. The script of each video, he will translate it, handwritten on a piece of paper, send words and sentences, and repeatedly consider. Even at the shooting scene, you will take out the old flower mirror, change it at any time, and practice repeatedly.

"As long as there are changes, you have to change a piece of paper and re -write it." Zhao Hengbo described his father to treat recording very harshly. In Zhao Ming's opinion, the process of translation and expression in English is also warm and knowing the new and promoting themselves.

The way of interactive dialogue between Changsha dialect in English has certain requirements for the cultural level of the audience. I still hope that my creation can attract more people.

Create Changsha's foreign business card

How to integrate Changsha's internationalization and fireworks? The answer given by Zhao Hengbo is that the city originally had both internationalization and fireworks. He just took the material on the spot and showed its side to the public with short videos. By creating the IP of "Uncle Ming", he expressed his urban temperament in Changsha in English. Following his son's favorite Changsha, Zhao Ming's nostalgia for Changsha became more and more important. He said that he was getting more and less out of far away. Today, the "uncle" of fans can meet the fans on the streets and alleys, becoming a spokesperson for Changsha. My friends said envy: "Lao Zhao's retirement life is quite tasteful."

Old friends who have not contacted for many years have also re -established contact with Zhao Ming through short videos. "Friends of Urumqi, friends from Shenzhen, and friends even far away from the ocean, also called the Vietnamese call. It was more than an hour to talk about it, and I wanted to go home to see it!" Zhao Mingle said.

In Zhao Hengbo's view, the reason why "Uncle Ming" is popular is precisely because he represented the spirit of Changsha's 50s and post -60s, and the spirit of this generation of "just suffering and hesitant".

Zhao Hengbo told reporters that he hopes that his father is always learning, happy, and old. He also hopes that "Boming Han Father and Son" can become a small business card for Changsha, rooted in the cultural soil of Changsha Unlock the cultural connotation of education, history, and food in the city.

"Flower Drum Opera One East": Let more people fall in love with Hua Drum Opera

"Flower Drum Opera Yidong" interacts with netizens in the Douyin live room. Photo by Yan Lipeng, a CPPCCCC reporter Yan Lipeng

"Hello everyone, a girl who sang the flower drum show came again. Next, I will send you a piece of track ..." On the evening of September 7, Chen Yuqing, an actor of the Huagu opera actor of the Huagu Paper Protection and Inheritance Center in Changsha City, often appeared in the Douyin live room. "Flower Drum Opera One East" is Chen Yuqing's Douyin video number. In the past year, this video account has maintained a live broadcast of nearly 20 games per month.

At the end of 2019, after the 95th, Chen Yuqing entered Douyin to release short videos. She shared traditional repertoires through short videos and innovative interpretations, and ushered in applause and praise from many fans.

"I am not an Internet celebrity. Net celebrities are a word with fresh -keeping period. I am just a inheritor of traditional culture, and I am more willing to call me a opera actor." Chen Yuqing bluntly said that Huxiang culture gave her enough confidence to her Let her adhere to her original intention, endorse the flower drum opera, and endorse the culture of Changsha.

"Flower Drums can sing like this"

A craftsmanship in the flower drum drama "hit the cup", this vibrato short video allowed Chen Yuqing to get nearly 4 million views and gain 410,000 fans. She admits that this is the charm of traditional culture.

Chen Yuqing, a 13 -year -old school, is a native of You County, Zhuzhou. In her hometown, few people have come into contact with Huagu. Recalling the path of her opera, she felt a lot. "Parents did not support me to learn the opera. My insistence said that they moved them." In 2014, Chen Yuqing was admitted to the Huagu Opera Inheritance Center in Changsha City with excellent results.

However, the unexpected wrestling during a rehearsal allowed Chen Yuqing to stop doing skills such as leg pressing and air over.

The teacher directed Chen Yuqing's stage movements and repeatedly practiced details. Photo by Yan Lipeng, a CPPCCCC reporter Yan Lipeng

At the end of 2019, she originally used the Douyin platform to follow her teacher to practice a brush word, and began to share her daily life. Occasionally shared the videos of the daily singing flower drum show, and received some netizens' comments and likes, which made Chen Yuqing surprise: "Hua Du Shi can sing like this." She thinks that short videos are a very good window that allows everyone to be more convenient to understand Flower drum play.

Since then, Chen Yuqing has begun to share his singing video on the Douyin platform. When recording a singing video, Chen Yuqing wanted to shoot eight times and ten times, even more, and more times. The filming, recording, and editing were all herself. She said: "You have to be able to sing as your profession and identity. I sing as much as possible. Maybe it is not the best one, but the one who is the most serious."

"Every live broadcast is a performance"

Chen Yuqing still remembers the scene during the first live broadcast -holding a mobile phone with one hand, a tablet with a tablet with a tablet, sang too long, and could not stop shaking. Netizens shouted in the live broadcast room: "Trouble your hands up, your mobile phone lens has to face his face" ... Chen Yuqing said with a smile, "At that time, I received the first 5.2 yuan for the fans to reward, and I was happy. "

It takes about two or three hours to live a live broadcast. It is very hard to sing and chat with fans. After practicing during the day, Chen Yuqing, who lived in the live broadcast at night, was as sweet as.

Slowly, a lot of fans have accumulated in the "Flower Drum Opera", and even fans have begun to urge more. In 2021, Chen Yuqing upgraded his live broadcast room and configured the live broadcast background, sound card and light. She also wrote and wrote the "One East Hundred Years of Singing Hundred Years", and used the language of the new era with the tunes of traditional flower drums to sing the beauty of the new era and harvest a lot of ticket friends.

"I just seized the opportunity and was recognized by everyone. Every live broadcast, I was used as a performance." She bluntly said that through the recognition of short videos, she had responsibility and mission. If someone passed her short video through her short video Or the live broadcast room, listening to the flower drum show, falling in love with the flower drum show, I did a real thing.

As the first person to eat crabs, Chen Yuqing drove a group of young actors to go out and sings. Next, she will also operate the official Douyin account of the Changsha Huagu Opera Protection and Inheritance Center with her colleagues. "Police Officer Zhu Zhu": Guarding Ping An Changsha

"Police Officer Zhu Zhu" is recording the video.

At the establishment of the Changsha Network anchor association held at the end of July, Zhu Yanping, police of Liu Yanping, police of Liuyang City Public Security Bureau, spoke as a network anchor representative. Electricity fraud dens; the small goal of 1 billion traffic was completed; she received a letter of praise from the Ministry of Public Security for 4 consecutive years, encouraging her to continue to contribute to the construction of Ping An China ...

Due to the self -preparation and self -directed small video, the police Zhu Yanping became popular. Her short video "Police Officer Zhu Zhu" has 12 million fans on the entire network.

Starting from "police"

The new annual inspection of the vehicle stipulates what to do if the bank card is stolen. Why the police officer should whistle ... Zhu Yanping has always used witty and humorous languages to popularize various safety precautions such as anti -drug, anti -fraud, and traffic safety to netizens.

Occasionally, she also played the "Zhen Huan Biography" short drama to promote the prevention of epidemic prevention. She created Rap to remind netizens to prevent fraud. She asked the Armed Police to teach women's body defense technique. Zhu Yanping continued to innovate and maintained the frequency of nearly 20 short video updates per month.

Zhu Yanping had previously served as the "110" police officer of the Liuyang Public Security Bureau. At that time, she found that many people were deceived as telecommunications fraud cases. What about the scam used by criminals? "

At that time, Douyin short video was emerging, and Zhu Yanping also wanted to try water. In August 2018, she registered an account named "Police Flower" on the platform. She studied editing by herself. She released a video about anti -fraud before the Qixi Festival, reminding everyone not to be deceived.

Due to the unfamiliar operation process, Zhu Yanping made a short video within a minute, which took two or three days. In continuous exploration, Zhu Yanping gradually became familiar with the laws of network communication and platform operation skills, and slowly won the attention of more netizens.

In 2020, "Police Flower's Prevention" suddenly began to rise. "At most, it has increased by 2.6 million fans a week, and the highest day has increased by more than 600,000." Zhu Yanping told the CPPCCCCCCCCCCCFACs that the highest attention was a small videos of French law. stand up.

Educational

With the increase of fans, in order to make netizens more recognizable, Zhu Yanping changed the name of "Police Flowers" to "Police Officer Zhu Zhu" and joined his own settings. The leaders and family members support her very much, and sometimes provide her with materials. "For the case of high incidence, the leader will let me strengthen publicity in this regard."

As soon as she has a new scam, she will immediately take off the video immediately. "The memory of the Internet is actually very short. Only by increasing the publicity of security prevention, repeated publicity, and repeated publicity can we improve the masses and prevent being deceived." Zhu Yanping said.

Now, Zhu Yanping uses the spare time every week to stand in front of the white wall in a police uniform and recording a batch of videos. Zhu Yanping believes: "Put on the police uniform and tell everyone the criminal's crime method is credibility." Netizens commented that "Miss Sister put on the police uniform is good -looking" "the most beautiful police flower."

Many fans told Zhu Yanping: "Fortunately, you have good -looking your videos, I have not been deceived." Zhu Yanping said that fans' feedback is the happiest result. I hope to launch more works with depth and depth, and the masses. Propaganda "new model, to protect Ping An Changsha with everyone.

"Reporter Hai Rui": Demystifying hard core Changsha

The reporter Hai Rui explained the secret explanation in the short video number.

There is a high -precision chip manufacturing plant in Xiangjiang New District, Hunan; the colorful box of Hunan Radio and Television is the largest program recording base in Asia; the Oriental Red name in the Great Laser workshop of Yuhua District, which can engrave a "Qin Qin Qin on the steel plate in minutes Garden Chun • Changsha "; Heavy machinery of Shanhe Intelligent and Zhonglian Heavy Section can be controlled remotely; the shield machine of iron construction heavy workers opens the cave ...

These people's "can't see" hard -core Changsha, Hunan Economic Reporter Hai Rui revealed them one by one in the Douyin account "Reporter Hai Rui".

"Use short videos to take everyone to visit the intelligent manufacturing of the country, watch the vitality star city, and witness the changes of the times." Hai Rui bluntly said that he was fortunate to see the continuous development and change of the "strong provincial capital" strategy. Can take care of short video creation in my spare time, and I hope to show Changsha's fireworks and spread positive energy through these videos.

Reporter's perspective revealed

In the Qixi Festival in 2018, 777 drones flew over the Changsha section of the Xiangjiang River, creating a different festive atmosphere. On the same day, Hai Rui interviewed in the drone camp, with the keenness of the reporter, recorded a secret video of the drone camp and sent it to his Douyin account.

"At that time, the traffic was very high. There were millions of playbacks in this one. I suddenly realized that the influence of short videos on the Internet." Hai Rui, who has 18 years of journalist career, talked about the first short video I posted. , Still excited.

Take some things that can be exposed in interviews, but it is difficult for everyone to see -in this way, Hai Rui began to treat himself as the "eyes" and "feet" of his audience, creating a short video that revealed the secret class. In the past four years, Hai Rui has released more than 350 works on Douyin account, of which the 39th short video of the series has been revealed, and it has obtained 140 million playback volume. "As a journalist, I always maintain a curiosity, so I have done a good job of revealing the video, but the update rate is too low." Hai Rui laughed, maybe ten days and a half months, to encounter a suitable suitable suitable for a suitable suitable suitable for one and a half months. Share it with everyone.

For about half a year, Hairui has released a video of hot news reviews in the video number. This is also the period when "reporter Hai Rui" has the most fans. Among them, the highest traffic video reached 30 million playback volume. Essence

In January of this year, the Hongshan Bridge, who accompanied Changsha people for 50 years, blasted. After completing the news interview task, Hairui lived on the Hongshan Bridge at the scene on the scene. On the day of the live broadcast room, more than 300,000 people watched online at the peak.

Explore Changsha fireworks

"I have a heart of eating. I can find the streets in Changsha over the years. I can find it delicious." When going to a humble noodle shop in Tongtai Street, Changsha, Hai Rui told reporters.

After living in Changsha for 18 years, Hairui has long regarded Changsha as his second hometown. In November last year, Hai Rui began to share the video of food shops on Douyin to explore the fireworks of Changsha. From the process of the shop, he reflects the changes in the streets and the changes in the city through the lens and the description of the food.

The shot of eating food is not easy to take a selfie, so Hai Rui will also pull Zhang Muzi, a wife, who graduated from the news communication, also pulled into the video production team. She not only shot, but also appeared.

A few months ago, Hairui changed the name of Douyin account to "Hairui Two Sons". The couple explored the shop to find food together, and cut into short videos in a relaxed and happy life state. "I like your family." But there are also some different voices, hoping that he will continue to comment on current events and reveal Changsha.

"Share everything you see to the public." Hai Rui believes that this is the real life. His vibrato account is a experimental field that can be tried and error. He not only represents himself, but also the image of a media person. "I have always regarded myself as a seedlings and must be tied into the mud first, so as to grow into crops."