Cold thinking of camping heat

The original meaning of camping is a lifestyle of human development. The earliest appeared in human nomadic hunting, migration flow, and military operations. It is an important part of production, life and military activities.

The performance carrier of camping is "tent". In English, the word camping, which is essentially different from the modern leisure camping.

In ancient China, according to the use function of tents, it is generally called "shogunate" and "curtain". It is most commonly used in the field shelter in the field of military activities.

Camping, from Camping, to the transformation of recreational Camping. It was seen in the book "The Camper's Handbook" ("Campaign Manual") in 1908 in 1908. The experience puts forward the concept of modern leisure camping. For the first time, the camping from a tent is a home of human flow, referring to the supporting facilities of leisure travel life.

In 1910, the establishment of the American Camping Management Association (predecessor of the American Camping Association) marked that modern camping became a leisure tourism industry.

With the rapid development of cars, the camping industry has been promoted vigorously. By 1932, Britain launched the establishment of the "International Camping Federation" (FICC). In the 1960s, leisure camping and operating camps rose rapidly in the United States and Europe, becoming a fashionable and leisure way for urban residents and high society. By the 1990s, this trend was transmitted into Japan, combining the two -hour travel transportation circle advantage of Japan, and camping became a new trend for Japanese people to travel and leisure.

In the 21st century, the number of outdoor sports enthusiasts such as hiking and adventure has continued to increase in my country, and camping activities have gradually become familiar, understanding, and accepting.

According to statistics, before 2014, there were only hundreds of domestic enterprises associated with camping. In 2014, the market size of the national camp camps was only 7.71 billion yuan. By 2020, the corporate corporate enterprises will suddenly increase by 9,358, and by 2021, it will exceed 21,000, and the market size of the camp is 29.9 billion yuan. Therefore, the industry calls 2020 the first year of "camping" in China.

Now, camping has become a dark horse in my country's leisure tourism industry. Because, compared to hotel homestays, the camp threshold is relatively low, the start -up funds are not large, the restrictions are small, and it is easy to land, and the equipment such as tents can be recycled.

To this end, the author believes that whether it is the government's industry authority or the development and operation enterprises of camps, it is necessary to think calmly and then think.

1. Modern camping group segmentation and consumer psychological needs

Modern camping has nothing to do with survival. It is a leisurely crowd and urban people who have a carelessness and long -standing reinforced concrete forest. They yearn for nature and return to nature.

According to the different purposes of camping, modern camping groups can be roughly divided into: outdoor donkeys reinforcement and camping, stars, shooting, shooting and other professional activities camping, as well as exquisite (wild luxury) camping.

The first two types of camping are selected camping locations of liquidity and temporary nature. To build a tent under pure natural conditions, you can have accommodation and work functions. Starry sky (special natural phenomenon such as meteor shower), waiting for a certain time to complete the shooting task. These two types of camping basically do not have on -site consumption demand, and do not involve camping camps. Therefore, in addition to camping equipment, it has the basic conditions for the development of the camp real estate.

The third category camping group, with the camping camp as the destination, through the implementation of the camping process, realize the experience goal of integration into nature. The focus of their attention is the whole process of camping. Driving off -road vehicles from the city, rushing to the countryside camps, to build a simple but valuable tent, as well as exquisite tables and chairs, cooking utensils, dinner plates, tea stoves, coffee pots, speakers, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, lanterns, and horses. Film machines, flowers, pets, plush toys and other home utensils, as well as exquisite foods such as barbecue, fruits, red wine, and temporarily build their own "utopia" between heaven and earth and above the wilderness. In the world, enjoy self, romance and freedom.

This is the current wild luxury (exquisite) camping, and it is also the object of discussion in this article. The most distinctive feature of wild luxury (exquisite) camping is that it has a camp support, which is a typical on -site consumption behavior.

Wild luxury (exquisite) camping consumers are divided into two types of self -service camping and bags. Self -service camping is generally a "enthusiast" such as "enthusiasts" with strong wishes and camping experience. They come with a full set of camping equipment, and only need to provide public supporting facilities such as hydropower bathrooms. Bags are generally newcomers who experience camping. They need to provide complete camping facilities such as accommodation, dining, entertainment, etc., as simple and convenient as staying in the hotel.

Campaigns are a consumer behavior while achieving the purpose of being fully placed in the wild and pursuing the purpose of integrating into nature. As a tourism consumption activity, it is naturally inseparable from the three basic elements of "eating and living and transportation".

There is no doubt that the problem of living is the core essential of camping. There are many developing companies that are continuously developed by self -service camping equipment, and the comfort of living is getting better and better; the camp wild luxury tents are constantly updating, from material to functional design, changing rapidly. Consumers' requirements for tent accommodation are also getting higher and higher. Not only must they solve the comfort of bedding, the bathrooms are prepared, but also consider the cooling and heating function of the year and four seasons. and many more. In summary, I hope that the tent is a five -star hotel, and the tent is the original wild. In principle, the dining of the camping camp is light dining, and of course, it does not rule out that the conditional camps are constructed to build a mid -to -high -end restaurant. The advantage of light dining is that it is convenient for campers to complete themselves. Cooking by myself is one of the main contents of camping.

Because wild luxury (exquisite) camping needs to carry a large number of items, the self -driving vehicle of campers can be directly obtained for campers, eliminating the bitterness of connection and manual transportation. Some self -service camps, camvans' self -driving vehicles themselves are important components they set up the "new home" in the wilderness.

2. Modern camping camp selection

Based on the group segmentation of wild luxury (exquisite) camping and different consumer psychological analysis, in order to meet these conditions, the camps must adhere to the three principles of the three major principles:

First, the principle of space.

The city's countryside and coastal of 2 hours are the reasonable space distance of camping camps. Camping consumption is generally more than two and a half days+one -night schedule. The consumer group is mainly based on urban residents. It is relatively rare for long -distance camping. Taking the Shanghai and Hangzhou Metropolitan Circle as an example, Morgan Mountain, Lin'an and Anji mountain areas are areas where the camps are relatively concentrated.

Second, the principle of landscape.

Campers generally like to have sunset and sunset in the evening. You can watch the starry sky at night, and get up early to watch the sunrise sea, or there are characteristic landscapes such as coastal, ending of lakes, forests, grasslands, and deserts. As the two major national natural reserves of Hangzhou, Hangzhou Lin'an District, Tianmu Mountain and Qingliang Peak, there are many mountain peaks of more than 1,000 meters above sea level. The Grand Gang of Daming Mountain and the Caoishangang of Longmen Secrets are high -quality camps with high popularity in Jiangsu and Zhejiang and Shanghai.

Third, the principle of safety.

Camping camps are all far away from urban concentrations and scarce people. Therefore, it is not suitable to be a camp when the campaign is ensured on the premise that the campers are safe. Military protection areas, etc., are not suitable for site selection. From the access of "overnight" business qualifications, simple tent camps cannot pass approval.

Therefore, taking Lin'an District as an example, reaching more than one kilometer above sea level, with distinctive landscape resources, and access to the qualifications of "overnight" operations through safety assessment and "overnight" business qualifications, there are currently only Caoshangang in Longmen Secrets and neighboring camps in Daming Mountain.

3. Modern camping camp construction and operation

The construction of camping camps should be planned and designed, the basic supporting facilities are heavy, the tent color is unchanged, suitable for updating iteration, and satisfying different consumption.

Due to the construction of camps, unlike ordinary scenic spots and rural hotel construction, it has a small impact on the original landforms and relatively few buildings. Therefore, some investment developers often ignore the planning and design of the early stage of camp construction. The landscape design, lighting design and other links of the camp are very important.

The public service capacity provided by the camp is one of the important criteria for measuring the quality of the camp. Basic supporting facilities such as camp roads, water supply and power supply, bathroom facilities, indoor halls, parking charging, and commodity supply should be given priority design and key construction to ensure that the camps provide public service functions.

The main body of the camp is a tent. The tent belongs to the temporary building. It is at a minimal state of the natural ecology and cannot build the camp into a rural hotel.

With the development of tent materials and the continuous progress of the construction technology, the iteration of camping equipment is bound to be faster and faster. Therefore, the construction of the camp must consider the new and old and different consumer needs, and avoid the same size to avoid single specifications.

Camp camps are difficult to operate independently due to limited load capacity and short consumption chain. In addition, camping is an experience consumption, and the repurchase rate is not high; the group of casual camping is mainly family, likes to chase new hunting, and often change the camp, it is difficult to become a loyal fan of the same camp. Therefore, in the operation of the camp, we must give full play to the role of "camping+", such as: camping+scenic spots, camping+sports, camping+agricultural travel, camping+research, camping+health, camping+group building, ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ -While, you can also set up a camp alliance and chain operation. Only by doing a sufficient combination of articles can the camping camp play a double effect.

Note: This article is matched with the Mansion Caishangang Camping Base in Longmen

(Author: Editor Zhou Weiqing: Zhou Tao)

- END -