Anhui Central Review | Camping is hot, and the museum is hot!Hefei opens a new era of tourism

Wanzhong Comment special commentator Zhao Mei

In

As soon as the middle and college entrance examinations ended, the upsurge of 2022 summer cultural tourism consumption seemed to be in waves!

Taking Hefei as an example, the Anhui Provincial Art Museum, which has just been opened in May, has quickly become an Internet celebrity punch point: from the ups and daily reservations of 1,500 people, up to online and offline 3,000 places, it is still one week in advance. Get an approximately empty. "Did you go to the art museum ticket?" It became a new topic of the citizen of Hefei. Strange? It's not surprising at all!

Bird's view map of Art Museum (source: Anhui Provincial Art Museum)

With the stability of the epidemic prevention and control of Hefei City, driven by the "Anhui people traveling in Anhui" and "warming the people's heart" in Anhui Province, the people's hearts are all short -distance leisure on holidays. Let's take a look at free breathing. From May 1st to the Dragon Boat Festival, "camping" became the "top flow" of Hefei holidays. Whether it is the green land of urban parks, the public leisure area around the Chaohu Lake, or the new space of the countryside, the eyes are all tents, sky curtains, fishing stools, egg roll tables ... friends and colleagues are chatting together. The term seems OUT, and netizens even joked: "The circle of friends has shifted sharply from the natal acid to camping!" Is it strange? It's not surprising at all!

Art Museum Interior (Picture Source: Anhui Provincial Art Museum)

On the popularity of the "Art Museum", or the landmark of landscapes in the appearance of the building, or because of the unique "punch" space such as the stairs, glass trestle, etc. "Exhibition", etc., is satisfied with the public experience, social experience, and emotional experience. The deeper attribution is that the yearning for a beautiful life, the continuous enhancement of spiritual and cultural needs, and the enthusiasm of citizens to eager to come into close contact with art.

Camping in Qiaotou Collection Town. (Picture source: Hefei Daily)

The popularity of "camping" is not only in Hefei, but also Hangzhou, Chengdu, Guangzhou, Shenzhen, Wuhan, Beijing and other places, and has entered a popular city of camping customers in the country. For a while, the "camping" showed the potential of Liaoyuan.

According to a travel OTA platform, its May 1 camping order increased by more than 350%month -on -month; according to a social platform, the number of camping related notes in 2020 increased by 271%year -on -year, and the number of views increased by 170%year -on -year. In 2021, camping camping in 2021 Searching popularity increased by 258%compared with the same period of the previous year ... Data is the result of behavior, just because of the epidemic restrictions, is the camping of "surrounding tour" soared? Of course, this is an important incentive. At the end of the investigation, the market has become a consumer body for the 80s and post -90s. After all, outdoor life is not just a continuation of life, but also the supplement to urban life. It is a trendy manifestation of the integration of cities and the countryside.

In the Green Axis Park, citizens chat and relax under the tent and enjoy life. (Picture source: Hefei Daily)

The wheels of the times are rolling forward, and there is nothing to block the arrival of new needs in the new era. New demand starts the era of new tourism. If it is said that from the proposal of "smart tourism, global tourism, rural tourism, red tourism", to the emergence of "resort construction, tourism scenic area construction, and leisure blocks" And solving the problem of tourism development, then what kind of soil is needed in my country's market that is "research tourism, RV tourism, marine tourism", etc. in the world, etc.

The author believes that it is the adjustment of demand -side management and related systems. Should the "new tourism" in the change of the situation be independent of the elements such as "food, housing, traveling, traveling, purchasing, and entertainment" to build an innovative thinking of the tourism industry system and space system? Tourism is a way of lifestyle, learning, and growth, and also reflects its economic, cultural attributes, and social attributes.

Some scholars believe that in the previous tourism development, the products and industrial structures of the latter two attributes have rarely received attention. And when we clearly see that tourism has become an important part of the daily consumption of the family, the travel rate of the resident population in a region and the visits of foreign population have continued to increase, the business format in the tourism field is continuously enriched, and the number of employment people is continuously expanded ... if this is this kind of ... The development trend has been continuously strengthened, as the People's Daily recently reported the point of view: "Tourism will inevitably become a new way of developing social and economic development after industrialization."

Citizens set up a tent on the shore of Shaoquan Lake. (Picture source: Hefei Daily)

Still back to Hefei. In the development process of more than 40 years of tourism in my country, Hefei has always been a "group market" and belongs to the "domestic demand" tourist city (there is a dividend in the population and lacks the value of the core landscape). Compared with the "external demand" tourist cities (unmanned dividends, core landscape values, such as Huangshan City, etc.), "Comprehensive" tourist cities (such as Hangzhou, etc.), the advantages and disadvantages are obvious. And when entering the era of adequate supply to tourism products, the demand for Hefei cultural tourism "wind" -really coming!

Hefei, a new tier cities that come out of the circle of "Kero Koqi", can further make further efforts at the level of "more attention to the research, tolerance culture, tolerance culture,"Brand and space have become the unique attraction element of urban business cards. It further combines culture and technology to find the new highlight of Hefei "Wenli Wenqi" with the needs of "new tourism", and to promote the creative transformation of the excellent traditional culture of China, Innovative development will have positive significance.Source: Hefei Evening News

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Picture source: Anhui Art Museum Hefei Daily (Xie Guangwen Sanglin Niqi Che Jingchuan Zhao Ruirui Zhang Zhengpeng Song Yanjun)

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