Holiday Observation ｜ "Reunion Economy" heats up in Shandong's market vitality

"Reunion Economy" heating up market vitality and rejuvenation

□ Reporter Zhang Xiaofan Jiwei Zhao Guolu

Mid -Autumn Festival, consumption heating up. On the day of the Mid -Autumn Festival on September 10, the merchants were aimed at the "reunion economy". In addition, the effect of the previous series of consumer stimulus policies continued to appear, and the consumer market in the province during the Mid -Autumn Festival holiday showed vitality and vitality.

The urban business district becomes "atmosphere responsibility"

The sea breeze is refreshing. , Attracting citizens to check in and taking pictures, there is a strong festive atmosphere everywhere.

The mall complex that integrates catering, shopping and entertainment is an important carrier of the holiday economy. Shopping, dinner, watching movies ... On the first day of the Mid -Autumn Festival holiday, the reporter visited the major business districts of Qingdao and found that due to the characteristics of one -stop, integrated, and experiential consumption, the popularity of the urban business district has become the "atmosphere responsibility for the atmosphere in the festival. "".

The Licun commercial district with a total area of ​​more than 2 million square meters is the largest business district in Qingdao. Nian Nian Yan, deputy director of the Licun Street Office, told reporters that during the Mid -Autumn Festival holiday this year, a large number of residents "festival". In the Licun business district, many families in the same hall and even the fourth generations of the family are shopping malls and their fun. The fun of reunion.

Net red food streets and bars streets, adding new highlights to the city's "night economy"; new tide consumption scenes such as electronic music party and immersive game dramas, bring young people to experience the new life of urban fashion ... In order to drive holiday consumption vitality, Licun Business District has carried out online and offline activities such as "Qingdao You Li" Cultural Cultural Creative Festival, enough cultural festival, food culture festival, etc., issued shopping consumer vouchers, and consumed consumption promotion combinations. The trendy and interesting commercial and cultural tourism activities guide consumption to form a depression effect, adding another fire to the holiday consumer market.

New demand has spawned new consumer scenes

Pushing the door into the door, different types of books are placed on the bookshelf, and the strong scent and the seductive smell of food are lingering. At 10 am on September 10th, Li Xiaomeng, a citizen of Zibo, a citizen of Zibo, came to the Reader Light Restaurant in the Chuanqi Library in the Zibo City Library to prepare to have lunch with his friends.

Although it is not a meal, this cultural theme restaurant with immersive reading is already a hard -to -find. "Come in advance is to read more books." Putting down the book in his hand, Li Xiaomeng said, "Enjoying the holidays, not long meat is the" king ". It happens to meet the needs of my friends. "

Aiming at the increasingly diverse new needs. By creating new scenes, the traditional consumption format of catering is constantly upgrading. Yue Xiaowei, the person in charge of the reader of Zibo Cultural Tourism Company, told reporters that the restaurant opened on September 8 and received nearly 200 customers every day. Most of them were young people. %above.

"Now young people pay more attention to personalized consumption. From the initial demand for food and clothing to the pursuit of food, and then to the pursuit of health, environment, and feelings," Chen Xuan, deputy general manager of Zibo Cultural Tourism Company, said, said, said, Chen Xuan, deputy general manager of Zibo Cultural Tourism Company, said, said, Chen Xuan, deputy general manager Culture and theme restaurants have gradually become a choice for more people.

Some people like to stay with friends quietly, and some people like the passion of life in the hustle and bustle. At 10 o'clock in the evening of the Mid -Autumn Festival, the people in the green furnaces in Zibo Crystal Street were crowded. Zibo citizen Sheng Kun and their friends were stringing, drinking, listening to songs, and enjoying a pleasant holiday life.

This restaurant operates 24 hours a day, combining the restaurant with the bar, integrating wine, food, and live music performances, and is favored by more and more young people. "In order to meet the holiday consumption demand, we have added hundreds of fresh fish and nearly 100 boxes of craft beer on the basis of usual stocking. I did not expect that on the first day of the holidays, the passenger flow has exceeded our expectations. It is difficult to find. "Zhang Yu, the director of the Star Store of Zibo University of Science and Technology in Qingyang, said.

Policy driving results are concentrated

"During this holiday, the customers who made a test drive of the test drive were more than two times more than usual. Many families took advantage of the holidays to choose a car together." On the afternoon of September 10, Xiaopeng Automobile Jinan West Experience Center store, come to try out There are endless customers who have purchased new energy vehicles. The manager Wang Zixin told reporters that the sales of the store increased by nearly 40%year -on -year this year. In the first seven months, Xiaopeng Automobile had delivered more than 80,000 units, which was 2.1 times the same period last year.

"This year, 80%of sales staff have been increased, and it is still not enough." The BYD 4S shop on the Shixi Road, Jinan City, received 20 groups of customers on the same day and delivered 3 new cars. The person in charge of the store said that since this year, the store has an average monthly order of nearly 300 units, which is almost doubled compared to 2021. Among them, hybrid models account for nearly 70 %, and pure electric vehicles account for about 30 %.

"New energy vehicles have a good experience, quiet, environmentally friendly, and save money." Yang Guixin, who had just mentioned the car. He works in Jinan and lives in Qihe, Texas. He commutes 50 kilometers every day, and the transportation cost is at least 1,500 yuan per month. The monthly cost of less than 200 yuan after changing electric cars is cheaper than bus. If you apply for Peak Valley Electricity, you can save 30%.

The popularity of the new energy vehicle consumer market on holidays is also a concentrated manifestation of government consumption stimulus policy results.Jinan has issued a car purchase subsidy since the second half of last year, and has issued four rounds.Malone has rough statistics that nearly 90 % of customers use consumer vouchers ranging from 4,000 yuan and 6,000 yuan.At the same time, the green brand new energy vehicle exemption tax can be handled by applying for tax exemption only on Alipay or WeChat.In addition, since July 2020, Jinan City has issued a charging "red envelope" of 1,500 to 3,000 yuan for the new energy car owners for two consecutive years. The parking fee is also given discount."With the maturity of batteries and other technologies, the popularization of intelligent technology, and the support and encouragement of the policy environment, new energy vehicles have ushered in spring." Wang Zixin said.

(□ Correspondent Ding Zhi Wang Yehong participated in the collection)

- END -