Experience e -commerce to help farmers Zhongshi Practice Team explores a new model of rural development with youth forces

Qilu.com · Lightning News, September 11. During the summer vacation, the practical team of the "Drama Yun Fanghua" University of Petroleum (East China) went to Huangmei Town, Huangmei County, Huanggang City, Hubei to visit Qianyi Agricultural Corporation to perform agricultural packaging work in the warehouse, participate in e -commerce live planning, and carry out "Qian Yi Yi Yi The practical activities of the investigation, inspection, and live broadcast of agriculture are explored to explore a new model of revitalization and development of local rural areas.

"Let's put it and that, let me pack it." Said the practitioner Wu Yunzheng. At 40 degrees of high temperature, the weather is sultry and windy, and a group of young people are working in a warehouse in Huangmei Town, Huangmei County, Huanggang City, Hubei.

Packaging products, experience live broadcast, busy with farmers

"Express packaging is the last door line to ensure the taste of food." The staff of Qianyi Agriculture said that the packaging of the product is an important part of ensuring the quality of the product and winning the trust of consumers. Essence The players of the "Opera Yun Fanghua" practice team also participated in the work of red bean packaging, wine song packaging and express packaging to prepare for the live broadcast.

"Before I really participated, I didn't expect that the packaging of food was so troublesome." The practitioner Wu Yunzheng was filtering red beans one by one. He needed to eliminate the moldy, germinated or unique red beans in transportation to ensure that each one was full and rounded. Essence The encapsulation of the wine needs to ensure low temperature. The high temperature at 40 ° C in Huangmei County has brought huge challenges to preservation of wine. Chen Geng, the captain of the practice team, is responsible for the packaging of the wine song. The sweat has also been soaked in the clothes.

"The company's choice of artificial product packaging model actually provides a lot of employment positions for nearby villagers." Li Huiling, an enterprise management department, looks forward to more people to find a suitable job. The packaging of artificial products not only guarantees the high quality of the product, but also brings a large number of employment positions to the local rural areas, attract labor to move in, and promote the common prosperity of the villagers.

Behind the busy production packaging line is a powerful e -commerce industry. Fresh agricultural products take advantage of the convenience of the Internet platform and are exported to various places. Practice players also experienced the new format of e -commerce live. Under the guidance of Qianyi Agricultural staff, members of the "Opera Run Fanghua" practice team received live training and participated in the live broadcast planning of the enterprise.

"Live broadcast represents the corporate image, and is facing the public. The words must be accurate, and the characteristics of the product should be used. For the live broadcast, you need to hold the last attitude. Perhaps because of an inadvertent speech, it may lead to all the efforts of the entire company's efforts. All in vain. "Zhou Lanyan, Zhou Lanyan, the Ministry of Agricultural User Operation, told the essentials of the practical players.

With the work of the staff and the practitioners, a total of 13,586 red beans and 2399 yellow song wine were sold during the live broadcast. In the background of the platform, some netizens left a message: "Sweet and mellow, good taste, great taste, the entrance is soft, I do n’t feel that I am drinking, and my throat feels a little bit. I finally eaten glutinous rice full of glutinous rice. The red beans are very fresh, so there is no pesticide chemical fertilizer pure natural, very good! "

Visit the farm and investigate the new model of rural revitalization

"The development of rural areas lacks the brand and characteristics." In order to find the way to expand the rural market, the "opera rhyme" practice team went to the farm of Qianyi Agriculture in Huangmei County to visit the front line for field research. Compared with traditional greenhouse crops, the production of production as the first requirement, farm crops are more pursuing quality. Do not use pesticides, only organic fertilizer; artificial insects and weeding to ensure that the soil is loose and fertile ... These measures are only to ensure the high quality of agricultural products. "The sesame here is very similar to our hometown. It seems that it is not as strong as other hormone dishes, but the taste is far better than others." After the practice team captain Chen Geng has tasted the local sesame, he pointed out that the taste is good at the same time. Local organic agricultural products immediately attracted him.

"To develop the countryside, we must make good use of local advantages, grasp the characteristics, establish their own brand and industry, and expand the market for nature." Li Mingpan, general manager of Qianyi Agricultural, believes that establishing product characteristics can help rural enterprises expand the market in the market. ,Increase revenue.

After research and development, the practice team can make up for the narrow deficiencies of the rural market, promote the "going global" of agricultural products, attract multi -party investment, and drive young people to return to their hometowns to start a business. "For many farmers and many small companies, it is impossible to complete docking with some retail heads at the beginning. The application of e -commerce has reduced the threshold for entrepreneurship and brings more opportunities to rural areas." Li Ming Pan said that e -commerce is a new way to help rural rejuvenation.

Burn the power of Qingchun and light up the road of rural development with action. Through field surveys and personal experiences, the "Opera Run Fanghua" practice team found new ways to develop rural development in rural development, e -commerce assistance, and brand characteristics. The strategy of the Shi Dazhong was left in the strategy.