Mooncake maps are here!Say, which one do you like to eat?And these "moon cake stocks"

It is another year of the Mid -Autumn Festival. The full moon is reunited.

The Mid -Autumn Festival began in the early Tang Dynasty and prevailed in the Song Dynasty. By the Ming and Qing Dynasties, it had become one of the traditional Chinese festivals that were named with the Spring Festival. Eating moon cakes in the Mid -Autumn Festival symbolizes the joy of the family and the reunion.

The small cakes are as crispy and crickets. Food culture is extensive and profound. What kind of "tricks" do moon cakes in various places attract fans. How deep is the "moon cake economics" behind it?

· Beijing -style moon cake ·

The Beijing -style moon cake workmanship has a lot of tricks and is one of the representative varieties of moon cake foods in the northern region. Reusable sesame oil, sweet taste, crispy taste. Star products include self -red, tap white moon cakes, and five kernel moon cakes.

· Su -style moon cake ·

The Soviet -style moon cake originated in Shanghai, Jiangsu and Zhejiang, and surrounding areas. Its main feature is loose cake skin, which are divided into two types: sweet, salty or roasting and baking. The taste is crispy and the taste is strong. The production skills of Soviet moon cake have been included in the "Intangible Cultural Heritage Protection List".

· Cantonese moon cake ·

Cantonese -style moon cakes are the food of folk Mid -Autumn Festival in Guangdong, Guangxi, Hainan and other places. The skin is thin and soft, the shape is beautiful, the pattern is exquisite, the pattern is clear, the lack of fragmentation, the packaging is exquisite, and it is easy to carry. Now the market is sold on the market.

· Tide -style moon cake ·

The tide -style moon cake is a traditional cake name of the Chaoshan area in Guangdong Province. The appearance is more crispy. The filling oil is not fat tongue, sweet and not greasy. Some also add egg yolk or seafood as the kernel.

· Dian -style moon cake ·

The main origin of Yunnan -style moon cakes is popular and popular in Yunnan, Guizhou and surrounding areas. Its main features are loose cake skin, salty and sweet filling, and make fillings with cloud legs.

· Jin style moon cake ·

The Jin -style moon cakes are generally mainly processed by beache oil, soybean oil, brown sugar, eggs and red beans, and red dates. They are processed by the stuffing, wooden moon cake mold molding, roasting and cooking. The taste is soft and sweet.

Leading stocks have increased steadily in recent years

The "Development Trend of China's Mooncake Industry in 2022" shows that in the long run, the sales of traditional mooncakes are more stable and will continue to be welcomed by consumers. This year's Mid -Autumn Festival moon cake sales channels are more diverse, rich in products, and more tastes. Moon cake packaging forms are mainly simple and moderate, a multi -flavored product combination of gift boxes, and products with cultural connotation and characteristics of the times are also sought after by young consumers.

According to Wind data, there are nearly 30 "moon cake stocks" including Anqi yeast, Sanquan Food, Tao Li Bread, Yuegui, Guangzhou Restaurant, and Yuanzu. Judging from the performance of six leading enterprises, most of the operating income in the past three years has increased year by year.

The Guangzhou restaurant with the reputation of "Eat in Guangzhou" performed well. The company achieved revenue of 1.521 billion yuan in 2021, and the gross profit margin was as high as 56.46%. Based on the high base of 2020, it still maintained a steady growth of more than 10%, accounting for about 40%of the company's revenue. As of the end of June this year, Guangzhou Restaurant pre -received 383 million yuan, an increase of 33%year -on -year, mainly due to the increase in the pre -collection of moon cakes.

Tao Li Bread, known as the "first share of bread", strives to break through the track of the new Chinese pastry. The half -annual report in 2022 showed that the total revenue of Tao Li Bread increased by 9.06%year -on -year, and moon cakes increased by 13.54%year -on -year as their main product revenue.

Tianfeng Securities Research Report shows that early Mid -Autumn Festival and the synchronization of moon cake sales have driven the second quarter performance growth in advance. With the increasingly standardized industry, the future development of the moon cake market will become more stable.

Industry insiders said that moon cakes are federal foods. Due to the seasonality of moon cakes, the impact of the company's performance has not yet been reflected, and it is expected to appear in the third quarter.

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