Mid -Autumn Festival products young people prefer raw coconut moon cake hairy crabs to freshly put on the table

Pictures of hairy crab correspondents supermarketing in Guangzhou Merchants

In the Mid -Autumn Festival this year, what are the festivals of Guangdong consumers?

Yangcheng Evening News all -media reporter Shen Zhao Hangying

When the Mid -Autumn Festival holiday arrived, festivals such as moon cakes and fresh fruit gift boxes rose sharply. The reporter learned from multiple e -commerce platforms on the 10th that data shows that the sales of moon cakes in the past week increased by more than 56 times compared with the first week of August. In addition, because the Mid -Autumn Festival was earlier this year, Yangcheng Lake hairy crabs have not yet been listed on a large scale, but hairy crabs from other production areas have recently been released and appeared on the table of Guangdong consumers, becoming hot -selling products in the Mid -Autumn Festival.

Moon cakes have a variety of sales and sales rose sharply

Recently, the JD.com Consumption and Industrial Development Research Institute jointly released the "2022 Mid -Autumn Festival Consumption Trends Report". The report shows that from the month -on -year increase in sales of sales since August, Guangdong Province, moon cakes, low -temperature moon cakes, seafood card coupons, food card coupons and other festivals have a higher growth rate, which have increased by 25 times and 14 times the month -on -month increases. 6 times and 4 times.

Judging from the taste of moon cakes, the top five moon cakes in Guangdong consumers are Wuren moon cakes, egg yolk lotus moon cakes, double yellow white lotus moon cakes, flowing milk yellow moon cakes and fruit moon cakes. In addition, Yangzhi Ganlu's heart moon cake, cream chestnut moon cake, white peach oolong tea moon cake, cat paw cheese moon cake, low sugar egg yolk white lotus moon cake, pineapple moon cake, matcha red bean moon cake, four yellow white lotus racco Essence

Data from the Pinduoduo platform shows that moon cakes of many brands such as Meixin, Daoshan Village, Xinghua Tower, Zhiwei Guan, etc., are favored with high cost performance and high value, and continue to sell. In addition to the main cost performance, the taste of moon cakes is also constantly being new. Many consumers like to use moon cakes to use tea. Some merchants have launched the "tea flavor" moon cake, and the sales are hot. In addition, the "raw coconut" that burst into fire in the tea industry this year has also been applied to moon cakes. Moon cakes with special flavors such as raw coconut latte and durian cheese are loved by young consumers.

Data from Meituan showed that the sales volume of moon cakes in Guangzhou in the past week has increased by 354%compared with the same period last month, and 73%of the Mid -Autumn Festival last year. Among them, Guangzhou citizens placed orders for the top five in the country, and local consumption popularity has risen. From the taste, moon cakes containing egg yolk, Wuren, Bean paste, lotus roe, durian, etc. are more popular.

The Guangzhou restaurant, known as the "first house in Guangzhou", is loved by local citizens. Data show that the double yellow white lotus roe, egg yolk and fruity red bean paste, cheese milk Huangliuxin and other flavor moon cakes have become the choice of many users to order Guangzhou restaurant moon cakes. The sales in the past week have increased by more than 56 times compared with the first week of August.

Lai Xiaojian, the national sales director of Guangzhou Restaurant, said that in recent years, Guangzhou Restaurant has accelerated online channels and deeply cultivated e -commerce channels, especially retail models represented by community e -commerce. From the perspective of transaction volume, the increase in sales of community e -commerce is the most prominent in all sectors, attracting many young consumers.

Yangcheng Lake hairy crabs are absent from Mid -Autumn Festival

Recently, the crab season in the Yangtze River Delta is slowly kicking off. Data from the Pinduoduo platform show that due to the high temperature weather, the large -scale listing of Yangcheng Lake hairy crabs this year will be postponed to the National Day. Debut. Since September, the search popularity of the platform hairy crabs has soared, which has risen by more than eight times from the previous month.

The reporter visited the Hema Fresh Supermarket Store in Guangzhou and saw that there were two three, 2.5 two, and 3 of hairy crabs in the store. According to Li Zihan, the person in charge of Hema Purchasing, the phenomenon of hairy crabs before the Mid -Autumn Festival this year appeared. However, Hema released the "2022 Hairy Crab View Timetable" shows that before the National Day holiday this year, Yangcheng Lake Hairy Crab will be listed one after another, including 4 or two male crabs and 3 female crabs. Hairy crabs with high maturity and full crab yellow will continue to be listed in large quantities until the Spring Festival next year.

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