Good product Shandong 丨 polish the "good product Shandong" golden signboard, stimulates high -quality development surging kinetic energy

[Lightning Comment] On September 8th, the preaching conference of "Good Hao Shandong Good Pin Shandong" was held in Beijing. "Good product Shandong" is a regional public brand created by the Shandong Provincial Party Committee and the Provincial Government. It is the representative of the overall image of Shandong products, engineering, and service brands. In recent years, Shandong has thoroughly implemented a strong provincial and brand strategy, comprehensively planned and continued to promote the construction of the "good product Shandong" regional brand. The influence continues to expand, which has stimulated the surging momentum of high -quality development.

Shandong Province is a large brand province, but in the past, the brand was scattered in various departments and systems, and the aggregation effect was not formed. Building a "good product Shandong" regional public brand is conducive to changing the situation of traditional brands of "single fighting", which is of great significance for enlarging the public brand effects of the regional public brand and realizing the high -end price increase and appreciation of the brand. To this end, in 2020, the Shandong Provincial Government's Work Report clearly proposes the key task of "sharing and sharing 'good products Shandong', forming a" hospitable Shandong · Haopin Shandong "brand system". In 2021, the Shandong Provincial Government issued the "Several Measures on Promoting High -quality Development" of "Good Products Shandong" to promote the "good product Shandong" to promote the scope of regional brands in the province from a certain industry, a certain field to agriculture, industry, and services In the fields of industry and construction industry, the "good product Shandong" products, enterprises, industries, regions, and geographical signs "4+1" brand system have been established, which has opened a new model of regional brand construction.

To create a "good product Shandong" gold signboard, Shandong has a heavy cultural foundation, and also conforms to the development trend of the times and the people's longing for a better life. As the hometown of Confucius and Mencius, Qilu land has bred the Confucian culture that advocates benevolence, wisdom and wisdom, gentleness and frugality, and Qi Culturalization, which has been honored, and strives. The soft power of Haopin Shandong "provides favorable conditions for the brand to start around the world. And in the new era, my country's economy has shifted from a high -speed growth stage to a high -quality development stage. The people's brand awareness has become stronger and stronger. It has provided important opportunities for promoting high -quality supply. Essence

Quality construction is the basis of brand building, and it is also the key to creating "good grade Shandong". Quality can reflect the comprehensive strength of a country and region, and it is also a symbol of the core competitiveness of enterprises and industries. The selection process of the "Good Pin Shandong" brand list can be described as "excellent selection and excellent". Many brands are from the China Quality Award, Shandong Governor Quality Award Enterprise and New and Old Restrictions Converted Key Industry, as well as public brands and enterprise products in well -known agricultural products regional products. The selection of brand, old -fashioned, and geographical signs, etc., has the characteristics of high quality, high social awareness, and high market influence, which reflects the core connotation of "good product Shandong".

Today, "Hao Pin Shandong" is in full swing. In the "Haopin Shandong", the Shandong brand "Tian Tuan", there are old -fashioned Shandong old names that represent excellent traditional culture, such as Dong Ejiao and Texas chopped chicken; Yantai Apple. In addition, the leading high -end manufacturing equipment in the country is also selected, such as high -speed magnetic floating transportation systems, the Beijing Winter Olympics "rookie" smart snow wax cars, etc., showing the powerful strength of the "good product Shandong" brand. A large number of key products, key enterprises, key industries, key areas, and important formats have been approved by the "good product Shandong" brand, and then with the help of this good platform internal quality and the image of the outer tree, the "two -wheel drive" of quality construction and innovation development will be taken out the road. Up to now, the "good product Shandong" enterprise leading system has revised 204 national standards, participated in the establishment of 1578 national standards, and won the industry's "discourse right" and realized the development of the industry.

"Good Pin Shandong" is the label and background of Qilu land. "Good Pin Shandong" is connected to consumers, and the development of industrial development will not only allow consumers to enjoy the real "good", but also become a new driving force and engine that leads the high -quality development of the economy. Looking forward to Shandong continuously polish the "good product Shandong" golden signboard, continuously enhance the reputation and competitiveness of the "good product Shandong" brand, and give full play to the "good product Shandong" brand "geese effect" The stage and far away allows the huge charm of the Shandong brand at home and abroad, and continuously inject new vitality into the construction of socialist modernization in the new era. (Text/Ji Bingzheng)

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