In -depth analysis, why is Shandong good product so "sucking powder"

This time, Shandong is no longer low -key. On September 8th, the publicity and promotion activities of the "Her Hakka Shandong Shandong" jointly sponsored by the Central Radio and Television Station and the People's Government of Shandong Province were held in Beijing. A number of high -tech, high -quality, high -value Shandong Haopin cool appearance , Stunning the audience.

On this day, it has been half a year since the list of the first batch of "Good Pin Shandong" brand on March 2. In the past six months, in various large -scale exhibitions, forums, summits, in various application scenarios, in the market at home and abroad, 223 selected brands from manufacturing, consumer goods, agricultural products and other fields are numerous. "Good guests in Shandong Shandong" is becoming a bright business card for the high -quality development of our province.

Great King

In the list of "Haopin Shandong" brand, the new generation of information technology, high -end equipment, high -end chemical, new energy and new materials occupy half of the rivers and mountains. Although these products are far from the daily consumption of the people, they represent the direction of the high -quality development of Shandong.

On September 1st, the first batch of big yellow croakers in the world's first 100,000 -ton smart fisheries farmers "Guoxin 1" was launched. About 65 tons of catching this time, realizing live fish arrests, ice slurry locking cold chain transportation, and reaching the people's dining table as soon as possible.

Gongboa big yellow croakers have different ways to catch up with traditional cage big yellow croakers. The big yellow croaker swimming in the cabin is transferred to the dormant pond through the fish pump and the conveyor belt, quickly cooling down and dormant and fresh. The "Guoxin No. 1" of 100,000 tons of smart fishery farmers is the representative of the heavy weapon of the "good product Shandong". This is currently the only 100,000 -ton -class smart fishery farmers built and operated in the world, which has caused industry attention with its breakthrough, leading, and demonstration.

Behind the "big country" is the hardcore promotion of scientific and technological innovation. In recent years, Shandong has organized more than 3,000 enterprise technological innovation projects in key areas each year, and has arranged 1.013 billion yuan in two years for "strong foundation, ability to increase ability, tree brand".

Relying on the strategic layout and strong support of the parent company, the Weigao Medical Robot Industry Group invested scientific research funds under the unit of "100 million yuan" and invested in the 11 -year industry -university -research investment to break through on the track of the surgical robot.

In October 2021, the laparoscopic robot independently developed by Weigao officially reviewed the review of the State Drug Administration, becoming the first domestic laparoscopic robot. This domestic original surgical robot has overcome many key core technologies, and has applied for more than 60 invention patents, of which more than 40 have been authorized.

In April of this year, the Provincial Market Supervision and Administration Bureau and the Provincial Department of Industry and Information Technology jointly issued the "Notice on Organizing the" Specialty Specialty "SME Patent Patent Empowerment and Innovation and Development Action" to guide the "Specialty Specialized New" SMEs plus plus plus Grand R & D investment and effectively cracking core technology "stuck neck" problem. On this basis, our province implements a special plan for patent transfer and transformation to open up the "last mile" of invention patent transformation, and the connection between the innovation chain and the industrial chain is more accurate.

At the same time, "Green" is becoming the background of the "good product Shandong" brand.

The State Council recently issued the "Opinions on Supporting Shandong Deepening and Deepening the conversion of new and old kinetic energy to promote the high -quality development of green low -carbon", and Shandong was given a major strategic mission. The "Opinions" proposes that by 2027, Shandong will deepen the conversion of new and old kinetic energy to the construction of green low -carbon high -quality development pilot zone to achieve major breakthroughs, forming a group of successful experience that can be replicated and promoted. This requires a group of responsible enterprises and brand innovation.

In the "Haopin Shandong" brand -Haoco Technology Production Workshop, special silk threads have been processed and the integration of polymer polymers has become a large -area "cloth". These "fabrics" look soft, but have the same strength as reinforced concrete, which can replace traditional steel. Such new materials provide new ideas and new methods for energy conservation and green development. "Applying the synthetic materials of geomorphology to the field of safety protection in the underground of coal mines, it is very obvious for the energy saving and consumption reduction of coal mines, reducing workers' labor intensity, and improving production efficiency." Said Cui Xin, assistant to the chairman of Hake Technology.

Ingenious

Yantai Apple is famous at home and abroad with "positive fruit, gorgeous color, sweet and crispy flesh, and strong aroma". In order to keep the quality, 65 -year -old fruit farmers in Penglai District, Yantai City, cut off the old fruit trees that have been planted for more than 20 years in their own five acres of land, changed the new varieties, and the good fruit sold for six yuan per catty. At present, the brand value of the "Yantai Apple" region has reached more than 15 billion yuan, and for 13 consecutive years, it has won the first brand of the fruit industry in my country.

In addition to Yantai Apple, Shandong also has a large number of agricultural brands enjoying a prestigious agricultural product at home and abroad, such as Shouguang Vegetables, Rushan Oyster, Rizhao Green Tea and so on. The background of these brands is that the total output value of Shandong agriculture, forestry, animal husbandry and fishery has taken the lead in exceeding the trillion yuan mark nationwide. The total grain output has stabilized for 8 consecutive years. Refresh high -yield records, reflecting the rich accumulation of Shandong agricultural development.

The national intangible cultural heritage of the country with a history of nearly 200 years is available in Weifang, which is all -encompassing. It is a very particular handmade skill. The boat in the ancient text "Nuclear Boat", 2.9 cm long, 0.55 cm high, a small space, a small space There are five people carved in the container, as well as paddles, Buddha beads, incense burners and other objects, which are lifelike, meticulous ... Selected materials, layouts, outlines, sculptures, polishing, each step is hidden in mysterious, and it depends on the craftsmanship. Nuclear carving is not only a handicraft, but also a manifestation of the carrier and craftsmanship of cultural heritage. The carving crafts represented by Weifang Nuclear Carving, with the seven large doors of art drawing, weaving and dyeing, weaving and dyeing, weaving, firing forging, lacquerware drawing, four treasures of the study, and food consumer. It constitutes the "Shandong Hand -made" brand system of "Good Pin Shandong". The good "good product Shandong" is not in the instant, but in the long -term cultural accumulation. Different brands include their own culture, tracks, and goals, but they will adhere to the product quality as the highest pursuit of the brand. Among the first batch of "Good Pin Shandong" brand, there are 2 Chinese Quality Awards companies, 20 old -fashioned companies, 14 geographical indications protection products, 9 Small and medium -sized enterprises "invisible champion" enterprises in Shandong Province, and a single champion enterprise in Shandong Province. 64 ... They all deeply cultivate product quality with the spirit of excellent craftsmen.

Public brand fine polishing

In the past two years, "Made in Zhejiang", "Made in Shanghai", "Jiangsu Boutique" and "Mongolian Sign" and other public brand tracks have been promoted to promote the high -quality development of the regional economy. Although our province is a large brand province, the brand is scattered in various departments and systems. It does not form a aggregation effect, and it is not a strong brand province. In the process of "Made in Shandong", in the process of moving nationwide and world, consumers cannot form a clear and clear brand cognition about Shandong products and services, and urgently need to build their own regional public brands.

In order to strengthen the construction of public brands in Shandong regional, the work report of the provincial government in 2020 clearly proposed the key task of building a "good product Shandong" brand system. Therefore, Shandong has also become the provinces of the country's provincial government documents to build a regional public brand. In February 2021, the "Several Measures on Promoting High -quality Development" of "Good Products and Sharing" Good Pin Shandong "was issued, and proposed to build" good product Shandong "products, enterprises, industry, regions, and geographical signs" 4+1 "brand system. On March 2nd this year, the first 223 "Good Pin Shandong" brands were "released".

From the perspective of large categories, these "good products" mainly come from manufacturing, consumer goods, and agricultural products. Based on this, it is divided into household appliances, new generation of information technology, high -end equipment, high -end chemicals, new energy and new materials, medical care, cultural and educational products, crafts and related products, textiles and clothing Aquatic products, food and its by -products, edible vegetable oils, condiments, peanut products, baked foods and health foods, vegetables, fruits, edible fungi and their products, regional products, etc. There are 14 categories.

The selected brands generally highlight the evaluation indicators such as quality, innovation, brand, benefits and green development. They have the characteristics of high quality, high social awareness, and large market influence. The development results of the "good product Shandong" on the tip of the tongue and daily consumption and the conversion of new and old kinetic energy in Shandong.

At the 2nd China International Consumer Products Expo, companies in our province brought many "Shandong Goods" to find new business opportunities for "going to sea" and were sought after by buyers and professional audiences. "Good guest Shandong Shandong" Cultural and Creative Carnival and "Shandong Hand -made" into the marketing and promotion activities of commercial complexes, exhibiting hand -made products, cultural and creative products and tourism products of 75 enterprises in the province on the spot, and promoted the summer with an immersive experience to promote the summer. Consumption.

In order to protect the golden signboard of "Good Pin Shandong", our province strictly uses the image logo of "Good Pin Shandong". At present, more than 300 products have been authorized to use the "good product Shandong" image logo; "The product" one product, one yard "anti -counterfeiting management; the" good product Shandong "dynamic management mechanism has been established to achieve" in advance "and improve the integrity, reputation, and influence of the" good product Shandong "brand.

Editor -in -chief: Xu Chaochao signed: Shan Qing

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