Entering Jingxiu, why is the fire out of the "Good guest Shandong"?

In September, Beijing was immersed in the strong atmosphere held by the 20th National Congress of the Party. At the Mid -Autumn Festival, on the morning of September 10, the promotional promotion event of "Her Hakka Shandong" was broadcast on CCTV and CCTV Finance.

This promotion activity is the first show of "Good guest Shandong Haopin Shandong". The whole event lasted for an hour, interacting and exchanges on the stage, and the "good product" display forms were diverse, and the atmosphere at the event was warm. "Shandong people are enthusiastic hospitality, and Shandong Haopin has a lot of poses, praising‘ Good guests Shandong Shandong ’!” CCTV host Xie Yingying said with emotion.

There must be a large flow of positive energy. As a regional public brand focusing on Shandong Province, this publicity and promotion activity has been widely spread with the help of the central radio and television heads of the heads of the Central Radio and Television.

This is a collective appearance of Shandong's "good product"

The speed is 600 kilometers per hour, and it only takes 3.5 hours from Beijing to Shanghai. Its appearance has made the "Chinese speed" stunning the world again. On the large screen, the high -speed magnetic suspension train appeared immediately, which immediately attracted the attention of the audience.

The high -speed magnetic suspension train is the first Shandong "good product" displayed by the event. Wonderful appearance, thus kicked off:

Golf, which weighs only 50 grams of AR smart glasses, put it on it, walks in different scenarios such as street views, museums, restaurants, schools, etc. You can see a lot of information that is not seen naked, which makes people " Eye-opener".

Weichai's body thermal efficiency is 51.09%diesel engine, which enhances my country's right to speak in the global internal combustion engine industry;

The Weigao surgical robot designed with human -shaped wrists can rotate up to 540 ° and can operate flexibly in a small space;

Native

A group of "good products Shandong" intelligent science and technology innovation products appeared one by one, showing the beauty of "wisdom".

"Good product Shandong", fortunately, it is full of products. Since the beginning of this year, Shandong's first batch of 223 "good products Shandong" brand has been well received. Tsingtao Beer, Yantai Apple, Zhang Yu Wine, Zhongyu Food, China Sinotruk, Inspur Server and other well -known Chinese and foreign figures.

From the major powers to the clothing and food, from the "Shandong Hand -made" to the consumer terminal, Shandong's "good product" continues to shape the core competitiveness. The Provincial Party Secretary Li Ganjie said in his speech that "Heroy Shandong Good Pin Shandong" is becoming a beautiful business card for high -quality development.

This is a vivid interpretation of a strong quality province

"Good product Shandong", quality first. In recent years, Shandong has vigorously implemented a strong quality and provincial strategy, carried out in -depth quality improvement actions, and empowers new development with "hard quality".

After experiencing high -tech wisdom "good products", the event entered a relaxed and interesting interactive link -open blind box. The host invited the provincial leaders to open the blind box in order to promote the "good product" to the audience.

The first open blind box was Yantai Apple. Why is it delicious? Zhou Naixiang, deputy secretary of the Provincial Party Committee and Governor of the Provincial Party Committee, said that Yantai is located on the Yellow Bohai Sea. High -quality sandy loam soil, warm marine climate, rich planting experience, and bred a high -quality Yantai apple.

Shandong also has a large number of agricultural products brands with strong quality and word -of -mouth, such as Shouguang Vegetables, Rushan Oyster, Rizhao Green Tea. These are the rich accumulation of agricultural development in Shandong for many years.

After the last blind box was opened, it was a Ruibao bicycle from Taishan Sports. Don't look at its ordinary appearance, it is the first Chinese independent brand on the Olympic bicycle project stage. This bicycle weighs only 5.8 kg, which has the advantages of rigidity, toughness, and light quality. It is a microcosm of the development and application of new materials in Shandong.

Among the "Good Pin Shandong" manufacturing enterprises, more and more specialized new "little giants" and single champion companies have emerged, showing the hard power and influence of Shandong manufacturing to the world. At present, the quality qualification rate of manufacturing products in Shandong Province is stable above 96%.

This is an innovative example of brand communication

The brand is the image. As the hometown of Confucius and Mencius and the state of etiquette, Qilu culture has created a simple, kind, affectionate, and trustworthy Shandong brand image.

"Good guests are true feelings, good products are kind." The host Wang Guan is also from Shandong. He likes his hometown. "This sentence has exhausted the time and place of Shandong's" Good Products ", and also shows Shandong people and Shandong created The spiritual context. "

During the event, the provincial leaders issued 12 companies such as Goer, Inspur, CIC, Weichai, Haier, Shandong Guo, Luhua, Weigao, Dong Ajiao, Yantai Zhangyu, Zhongyu Food, Yantai Apple, " Good product Shandong "image logo authorization certificate. From the perspective of entrepreneurs, with this certificate, there is a "golden signboard" of the brand image.

Since 2020, Central Radio and Television Station and Shandong Province have adhered to the principles of complementary advantages and win -win cooperation, and carried out in -depth cooperation in Shandong brand image promotion, cultural tourism project promotion, and economic and social development achievements. Brand development of agriculture, cultural tourism and other industries.

"'Good guest Shandong' brand has joined the main station 'brand strong country project' for three consecutive years." Peng Jianming, member and general manager of the compilation meeting of the Central Radio and Television General Studio, said, "This year, the cooperation between the two parties has been upgraded again, relying on the main station to rely on the main stationAll media resources, for the integration and communication services of "good product Shandong '' custom large -screen small screen, online and offline resonance, greatly enhanced the popularity and reputation of" HKKE Shandong Shandong "." Let positive energy achieve a large flow,Let the large flow surging positive energy.Through this publicity and promotion activity, many "good products" walked out of Shandong and entered the line, and there were countless "fans", making friends from all walks of life pay more attention to Shandong, better understand Shandong, and enter Shandong faster.

"We will continue to implement the" Good Pin Shandong "staircut cultivation project, improve the dynamic management mechanism, enhance brand value, and let 'Good guests Shandong Shandong" go to the world and enjoy the world. "Said Hou Chengjun, director of the Provincial Market Supervision Bureau.

(Reporter Li Zilu, a reporter from Volkswagen Daily)

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