These moon cakes have increased ten times this year!Which moon cake do you like?

Mid -Autumn Festival, what are the changes in the packaging, taste, and price of moon cakes on the market? Which flavors of moon cakes are more popular with consumers? What are the regional characteristics of moon cake consumption?

CCTV Finance "First Time" column video

According to the survey statistics of the e -commerce platform, in the four major "moon cakes" of Beijing, Cantonese, Soviet, and Hong Kong -style, Cantonese moon cakes have become the most popular genre this year with 48%support, and then Beijing -style He Su Shi; but from the taste preference of the filling, the Beijing -style five -kernel moon cake is still well -loved and received 47%of voting support.

At the same time, all kinds of new flavor moon cakes have also been recognized by more consumers, of which the sales of three flavors of soy milk, Taoshan Jasmine, and chocolate milk have increased by more than 10 times year -on -year; The sales of the species of moon cakes have increased more than 5 times year -on -year.

Survey statistics also show that the preference for moon cake ingredients in different ages is also different: groups 16 to 25 years old prefer nuts ingredients moon cakes; groups from 26 to 35 years old prefer Ejiao ingredients moon cakes; 36 to 45 -year -old groups, more than 40 % prefer "low sugar" moon cake.

Data from the e -commerce platform show that consumers are more popular with moon cakes this year. On the platform, the sales of moon cakes under 200 yuan on the platform account for more than 96%, which is the absolute mainstream of this year.

At the same time, consumers also prefer small -weight moon cakes, especially some mini small moon cakes are loved by young people. Statistics show that a large number of moon cakes sold this year have been "slimming" from 180 grams to 50 grams or 35 grams. Moreover, moon cake packaging is also more green and environmentally friendly. Many merchants launched the packaging gift box, which uses sugar cane residue, coffee residue, wheat straw and other materials.

Moon cakes are traditional foods, but young people also like to buy. Data from e -commerce platforms show that young people in Guangdong love to buy moon cakes in various provinces across the country, accounting for 27.5%of the total number of young users on the platform; followed by Young people in Shandong account for 7.9%of the total number of young users; the third is Jiangsu, accounting for 6.1%of the total number of young users.

Which moon cake do you like?

Source: CCTV Finance WeChat

Responsible editor: Zhang Ziqing

School pair: Guo Yanhui Meng Yahe (intern)

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