Observation of Nan Taihu | The first coffee in autumn, come to Huzhou country to drink

Zhejiang News Client reporter Wu Liyan

In order to promote the development of media integration, the Propaganda Department of the Huzhou Municipal Party Committee, the Zhejiang Daily Group Huzhou Branch, and the Huzhou Press Media Center are three parties on the Zhejiang Daily Group Rong Media Sharing Alliance Huzhou Center Station as the platform to push the "Observation of Nan Taihu" column. Focusing on the city of Huzhou's city, it is unswerving to the green mountains and green mountains is the road of Jinshan Yinshan, and strives to build a vivid practice of green low -carbon co -socialist modern Huzhou.

Where can the cafe sink?

In Huzhou, many people have "rushed fashion" and ran to the village to open a cafe. Among them, there are post -70s, and there are post -00s; some are open for several years; some of the highest sunrise cups are 800+ ... If you click on the list of public reviews, half of the cafe in the top 100 in Huzhou is all in the cafe. rural.

In recent years, how fast is the cafe in the village of Huzhou? There is a friend who likes to check in on the weekend. She laughed and said: "The speed of punching in the card is almost unable to keep up with the speed of opening."

Behind the joke of a friend is the current trial of the rural tourism format of Huzhou.

Opposite is the fields and mountains and forests. It is surrounded by farmhouses. How did these rural cafes be opened in Huzhou?

Scenery, the biggest selling point of cafe

The "Daitian Ladybug" cafe in Dazhuyuan Village, Lingfeng Street, Anji County is a simple and simple bungalow. The big floor -to -ceiling window view is the biggest selling point of the paddy field scenery.

On the weekend, there are still many guests who check in. Wang Yan and her girlfriend came from Huzhou. They ordered a cup of coffee and two cakes. While waiting for coffee, the two took turns to take the position and angle of the net celebrities, and they took a photo of the beauty photos. Cure. "

This "Tibetan" cafes in the fields are in a hot circle as soon as it opened on April 1 this year. "When there are so many people, you have to wait for 2 hours, and the maximum record has sold more than 800 cups a day." The manager Shen Jinlong was a post -85s, a post -85s, a native of Dazhuyuan Village.

This is not the first time he has started a business. Watching his hometown has become higher and higher in the past few years, and rural tourism formats have continued to be rich, he also has the idea of ​​returning to open a coffee shop.

In Shen Jinlong's view, in the beautiful pastoral scenery, drinking a cup of coffee is the largest user scene of rural cafes. Therefore, he grasped the characteristics and combined the cafe with the tranquil and the pastoral pastoral scenery, bringing different coffee experiences to tourists.

If Chai Mi oil and salt are life, that coffee is not a necessity for life. But now, coffee has gradually become a popular choice for younger generations, and it has also become a new consumption hotspot for urbanization.

Does the country need a cafe?

The answer is yes. There must be a cultural space that is synchronized with the city.

In recent years, the state has advocated rural revitalization, developing rural tourism, and enhancing rural economy. Huzhou, the birthplace of the beautiful rural areas of China, the beautiful rural areas, the development of rural tourism has shifted from "selling scenery" to "selling life". Under the influence of the epidemic, local tourism, peripherals, mild travel and vacation tour have become the basic form. These are more possibilities for the coffee in the village of Huzhou.

According to incomplete statistics from the Huzhou Culture, Radio, Film and Television and Tourism Bureau, there are currently nearly 100 online celebrity cafes in the city, most of which are in the countryside. There is also a commonality: After "micro -transformation and improvement", they have changed their own characteristics.

The "Waterfall" cafe in Maozhu Mountain, Penghu Village, Baohu Village, Anji County is opened on a cliff at nearly 600 meters above sea level in Chiling Mountain. The old leather factory came from the decoration; the "idle wild" coffee in Baifu Village, Huixi Street, Changxing County was a former old factory ...

These coffee shops, or due to the unique environment or the new wave, do not spend a penny to promote, they continue to come to the shop.

In fact, the pricing of these cafes in the countryside is not cheap, and even the lowest American style is 25 yuan.

When the cafe opens to the countryside, it is not just a cup of coffee for customers, it also contains the concepts of natural environment, humanistic environment, and services. At this time, it is not important to drink American or latte, using Ethiopia Jegist Coffee beans or Yunnan small grains. It seems that it is a matter of time to find the most relaxed state in the landscape.

New formats make the countryside more and more hopeful

Today, as a new type of format, the rural cafe attracts not only young people who punch cards, but also attract young people with dreams to "build" cafes in the end. Compared with their parents, they are more willing to show their thoughts and put their ideals into practice.

In 1992, Yin Lijun, a girl in Huzhou, went back to her hometown after going through in Shanghai, Suzhou and other large cities. She created a small and beautiful "southern foot courtyard" with three like -minded post -90s friends, focusing on seasonal drinks and coffee. The small courtyard is located under the pit in Daodian Township Village, Daodian Township, Wuxing District. The water at the door is full of surprises. The small courtyard is not large. A plain and simple bungalow is the center. It is difficult to imagine that it was a sheepfolt.

"At that time, my friend went to the nearby farm to eat and saw Jing very chic, and immediately act." Xiao Yin said, starting construction in May to trial operations in August. This speed did not even think of themselves. Although it just opened, it was already famous. In order to allow customers to have a better experience, the small hospital implements an appointment system. During this time, Xiao Yin can receive more than 20 friends every day to add information.

There is also the aftermath of the post -weaving girl Chen Ye. As soon as she graduated from college this year, she devoted it to the action of realizing her dreams. COMMUNE "Coffee, camping, barbecue and other elements into one. For more than three months, the popularity has not been reduced, and more than 100 cups have been sold per day. Entering the village in a family cafe can clearly feel that new changes are happening in the countryside. The young people returning to the country as if to open a door, allowing the free circulation of element resources between the city and the township, providing new formats, new ideas, and new ideas for rural development, and also allowed more new energy in the countryside.

Fantasy night scenes, you can watch in the village. In recent years, the "Light of the Earth" light show in the Nature Village of Mantangli, Jianshan Village, Lingfeng Street, Anji, has long been famous. Attract tourists to check in every day.

In this small village of less than 100 villagers, the change is still continuing. This year, the project team transformed a 200 -year -old ancient house and merged coffee with art. "The first floor and the stage outside the yard were combined to open the opera tower coffee; the second floor jointly created the Manman Art Museum with the Zhejiang Comicist Association." Ye Jifeng, member of the project team, is also a young man who returned to the country in the 90s. It is found that with the abundance of the new format in the village, the income of scenic spots has changed significantly, and the proportion of tickets has been reduced from 90%to 50%before.

In the "ceiling" of the homestay, the cafe is perfectly integrated with the homestay. The "Lonely Cafe lonely cafe" on the top of Mogan Mountain is one of them. At the end of the mountain road, this lonely cabin and a warm homestay convey the warmth of the world. Between the two is also a process of drainage.

"Village cafe, relying on a cup of coffee to maintain a benign operation, which is more difficult than expected." During the chat, many coffee shop owners have the same feelings. More format integration is a trend, which can reach "1+ 1> 2 "effect.

Right now, the cafes with different styles are constantly emerging in the countryside of Huzhou. The fragrance of coffee floating in the countryside also makes these simple villages younger.

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