Foshan companies new leap!Xinzhongyuan Housing Worker seized the trillion -level whole -house assembled interior market

"The future is approaching, carrying people's imagination of beautiful living, we will also move towards more possibilities ..." On September 8th, the "whole house prefabricated interior" of the new Zhongyuan Source of the new Zhongyuan brand will be released. In line with the times to launch new development ideas.

On September 8th, the "whole house prefabricated interior" of Xinzhongyuan, a brand of Xinzhongyuan, was released. The picture shows the conference site.

The new Zhongyuan residential worker of the time of the times is wearing a new transformation. The ingenuity layout of "customized beautiful living and making home is more different" shows the achievements and contributions of Xinzhiyuan Labor in recent years, and shows the vitality and opportunities of the large -scale market for assembly interior.

Xinzhongyuan Housing Labor was launched in advance in 2019, set up prefabricated industrial bases in Henan Province, and launched a mature product "integrated kitchen and bathroom" in 2021. After one and a half years, technology research and development and product upgrades were carried out. House -loading and digital software ... In 2022, Xinzhongyuan Housing officials officially opened the whole house assembled interior delivery, leading the transformation and upgrading of material companies.

In the context of uncertain economic growth, the dazzling transcript of the new Zhongyuan confirms the toughness of the upgrading and development of ceramic enterprises in the new era. The stock of traditional material vendors decreased, where is the new growth point? It is not difficult to find the answer in the layout of the whole house of the new Zhongyuan Labor.

Great Treasure Institute to do a good job of "new" characters

According to incomplete statistics, carbon emissions in the construction field account for 40%of the total social emissions. The "carbon peak" in the construction field is one of the important paths for my country to achieve the goal of "carbon peaks, carbon neutrality". Low -carbon -saving prefabricated buildings and interior development have become the future trend.

In the beginning of the "Fourteenth Five -Year Plan" planning, a new development pattern with the development of domestic large cycles and the mutual promotion of domestic and international dual cycles has made the domestic building materials market ushered in a new peak of development. With the proposal of the "carbon -to -peak, carbon neutralization" goal, green environmental protection has become the main theme of the future development of the building in the building of the building.

In 2021, Xinzhongyuan Labor, with the core patents and advanced technologies of the "3rd generation of aluminum honeycomb composite tile technology", officially sounded into the assembled interior horn, and was committed to becoming the leader of integrated kitchen and bathroom solutions. In the same year, Xinzhongyuan Housing Workers became the first batch of industrial white paper jointly compiled by the Chinese prefabricated sanitary people in China- "2021 Pretending Sanitary Ware Development White Paper". Xinzhongyuan House is presented as a "overall sanitary enterprise case", showing the industry clearly presenting a market structure, and providing enterprises with benchmarking and reference blueprints for the assembly bathroom industry.

Open up a new game and walk out of the new track. The reporter observed that Xinzhongyuan Housing has been cut in from integrated kitchen and bathrooms, expanded to all -house assembly interior, and solved the pain point for B -side engineering party and C -end consumers. This is a big move for the 38 -year -old brand to enter the new track. It relies on the strong strength of the new Zhongyuan enterprise to empower the industry and provide consumers with high -quality interior. Influence.

In just one year, Xinzhongyuan Housing has upgraded from the overall space of integrated kitchen and bathroom to the whole space prefabricated interior. The brand goal is to become the leader of the whole space prefabricated interior industry. This year, Xinzhongyuan Housing worker also brought its own new "Top Ten Systems of New Zhongyuan Labor" product system, which can be seen, and it can be seen that the brand's ambition and scientific research strength of the new bureau.

"In the 38 -year development process of Xinzhuanyuan, the allocation of the whole house of Xinzhuan Sumi Workers is the latest achievement of the company's proposal after the new track." Zhang Lei, general manager of Xinzhiyuan Ceramics/Xinzhiyu Housing Industry Marketing, At the conference site, the brand concept of "customizing beautiful living in Xinzhongyuan and making homes more different" was interpreted. The concept of prefabricated interior is a new track for the traditional tile industry. Xinzhongyuan is running to the new track, creating and promoting the atmosphere of transformation and upgrading for the industry. It is believed that the transformation of the material business enterprise to the whole house assembled interior will go farther and better.

New Zhongyuan Labor Design Case.

According to reports, the top ten systems of Xinzhong Source work include smallpox systems, wall -closing systems, wall systems, ground systems, pipeline systems, integrated kitchen systems, integrated bathroom systems, doors and windows systems, custom storage systems, and house home furnishing systems.

Green development releases super large -scale market advantages

The latest "Implementation Plan for Carbon and Radio in the Field of Urban and Rural Construction", which was issued in July 2022, proposed that by 2030, the proportion of new buildings in urban and towns will reach 40%by 2030.

With the continuous expansion of the development of prefabricated buildings, the prefabricated interior has also ushered in a good opportunity. It is expected that the entire industry scale will reach a trillion level by 2025.

In the strong guidance of national policies, the prefabricated interior "blue ocean" first appeared. Green buildings will become one of the best paths achieved by the "double carbon" goal of the construction industry, and will be accompanied by an outbreak of prefabricated buildings.

Why do material merchant companies so resolutely do the whole house assembly? In the context of policy -driven, tile material vendors must see the development trend clearly. The market share of tiles is limited, but entering the prefabricated market can seize the new blue ocean. Although the Foshan ceramics industry has been talking about rectification, full -house delivery and finished product delivery in recent years, some companies have not seized the core breakthroughs of the market, that is, to understand the real needs of users.

New Zhongyuan Labor Design Case.

Zhang Lei said that Xinzhongyuan Housing workers summarized through market research and early experience in integrated kitchen and bathrooms: what consumers really need is good design, good materials and good services. In the past, there were not many corporate brands that could open these three points. However, with the release of the whole house of the new Zhongzhiyuku, the closed -loop ecosystem of design, material selection and services will be created. To create a closed -loop ecosystem of design, material selection, and services, Xinzhong Source Residents adhere to the brand expression of "customizing beautiful lives and making homes different". Compared with the traditional wet decoration mode, the advantages of high -quality and high -quality and environmentally friendly assembly interior are showing, and it is directly hitting the pain points of the traditional decoration industry. The biggest advantage of prefabricated interior is industrialized production, reducing the technical needs of on -site decoration workers, and the construction of dry law, and changed to "assembly", so it has the characteristics of low comprehensive cost, energy conservation and environmental protection, high time efficiency, and unified quality.

Xinzhongyuan Residents hope to truly achieve personality design, green materials, fast construction and one -stop services. "Consumers only need to provide drawings. New Zhongyuan Housing Workers provide one -stop services, and customers can take them in." Zhang Lei said.

"In the field of beautiful people, Xinzhong Source Living Workers have always created a greener and low -carbon environment for consumers." Chen Huan, president of the Guangdong Ceramics Association, analyzed that the company represented by Xinzhongyuan Housing worker The industrialized and standardized solutions of the type of interoors are newly used to design drive, material integration, and standardized construction to provide consumers with personalized design, green environmental protection, and high quality.

Guests visited the prefabricated interior hall of the whole house of Xinzhongyuan Labor.

Precise layout continues to expand higher levels of development

On July 26, the "19th)" World Brand Conference "hosted by the World Brand Lab was held in Beijing. At the meeting, the" China 500 Most Valuable Brand "analysis report was released at the meeting. Xinzhongyuan Ceramics, with a brand value of 38.767 billion yuan, has won the 202th place in China's 500 most valuable brand list for seventeen consecutive years.

Facing the complex and changeable market situation, Xinzhongyuan still stands at the forefront of the market, and the brand value and strength cannot be underestimated. Walking at the forefront of the industry's change, it started to lay out a new assembly track, set up a new middle -aged residential worker, quickly cut into the prefabricated interior industry. The industrial link departs from the Guangdong -Hong Kong -Macao Greater Bay Area and radiates to the national market.

Relying on the advantages of the sales of tiles in the industry, Xindu Shengyuan is more like a product and a "customist" product. Zhang Lei admits that since it is a product, the future direction of the new Zhongyuan Housing Worker is to B -to C to C -end. If the former Xinzhongyuan was only focused on the B -end material dealers, then now it is based on the original B -side advantage, and hopes to directly reach C -end consumers to provide users with high -quality space solutions for the whole house. Build an industrial chain layout from tile sales to full -house assembly interior.

With the improvement of living standards, consumers will re -examine the living environment. At present, the main consumer of the market is the post -80s, post -90s, or even post -00s. They are pursuing simple, fast, comfortable, convenient, and personalized, all of which require companies to develop new products and decoration methods from the consumption side. Faced with the rhythm of fast life, Xinzhuanyuan adapts to the needs of consumers, and provides space that allows consumers to "enjoy and live slowly". Therefore, Xinzhuanyuan grasps tile products with one hand, accelerates the development of prefabricated interior in one hand, cuts into The whole house prefabricated interior with "fast delivery" is the significant characteristic.

Why do consumers choose the whole house of Xingzhiyu Labor? Yuan Gaosheng, general manager of Xinzhongyuan Ceramics Design and Management Center, summarizes the advantages concisely: first, personalized design. With more than 30 designer teams to achieve flexible customization design, professional ruler design, draw standardized drawings, and precise industrialized production; second, more than 100 independent research and development patents, integrate the research and development of experts in the industry, focus on the independent development of assembly components; Third, the digital management of the whole process, starting from the design room to construction and installation, there is no worries throughout the process.

Based on the above product advantages, the assembly of the whole house of Xinzhong SAP will vigorously promote terminal retail in the Guangdong -Hong Kong -Macao Greater Bay Area through half a year to one year. The replication model has expanded to the national retail and engineering market. The products will be covered with new public rental housing markets, new commercial housing markets, centralized long -term rental apartments and hotel markets.

In the future, the "Top Ten Interior Systems of the New Zhongyuan Labor Industry" independent research and development results will be extended from integrated kitchen and bathroom to the whole house assembled interior to complete the breakthrough of the product field; Users provide green environmental protection, high -quality, personalized, fast -landing decoration solutions.

Xinzhongyuan Housewim also is also committed to becoming a "leader in the prefabricated interior industry of residential space", with the mission of "improving the living environment", and practicing the values ​​of "focusing on user value and innovating beautiful living" as the core; with Scientific and technological innovation promotes the research and development and application of new materials, improves the quality of living space, and promotes the construction of beautiful living;

Text/Foshan Daily reporter Li Jiawen

Figure/Corporate Picture Conferry

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