There are counts on the cover 丨 Chengdu people eat crabs in Mid -Autumn Festival and buy moon cakes to climb the forefront of low sugar and egg yolk elements of moon cakes.

Cover news reporter Zhang Yuexi

Near Mid -Autumn Festival, hairy crabs and moon cakes are popular. On September 10, the reporter learned from Meituan takeaway that one week before the Mid -Autumn Festival, the search volume of "fresh hairy crabs" increased by more than 30 times year -on -year, and sales increased by 144%over the same period last year.

As a well -known food capital, how can Chengdu people go behind "eating"? Data show that the number of hairy crabs through takeaway crabs before the Mid -Autumn Festival ranks second in the country, second only to Beijing, followed by Shenzhen, Guangzhou and Wuhan. On the eve of the Mid -Autumn Festival, the number of moon cakes through the takeaway platform ranked third in the country, second only to Beijing and Shanghai. In addition, ice skin, fresh meat moon cakes, etc., which have relatively short shelf life, and have higher requirements for distribution, and fresh meat moon cakes. It also sells hotly in real -time retail platforms. The sales volume increased by 166%year -on -year, and the overall sales of moon cakes increased by 90%year -on -year.

What kind of moon cakes do people like to eat in Chengdu? JD.com's "2022 Mid -Autumn Festival Consumption Trends Report" shows that from the taste of moon cakes, Sichuan consumers purchase TOP5 is egg yolk lotus moon cakes, Wuren moon cakes, ham moon cakes, flowing heart milk yellow moon cakes and bean paste moon cakes. Moon cakes are very popular this year.

Instant retail allows moon cakes to "buy with food"

The sales of ice skin and fresh meat moon cakes increased by 166% year -on -year

According to Meituan takeaway, the sales of moon cake categories before the Mid -Autumn Festival excluded the gifts such as "beautiful heart and milk yellow moon cakes", and some loose moon cakes were also welcomed. Mooncakes with relatively short quality shelf periods such as ice -skinned moon cakes and fresh meat moon cakes ranked among the types of moon cakes with high requirements for distribution, and sales increased rapidly, an increase of 166%year -on -year.

"In addition to eating by yourself, the rich supply of the real -time retail platform has also saved a lot of consumers who have forgotten to buy moon cake gift boxes near the Mid -Autumn Festival." The relevant person in charge of the platform introduced that one week before the Mid -Autumn Festival, the search volume of the "moon cake gift box" increased from the previous week. More than 3 times. In terms of eating, Chengdu people have never greeted them. Data show that on the eve of the Mid -Autumn Festival, the number of moon cakes through the takeaway platform is ranked third in the country, second only to Beijing and Shanghai. The five districts with the most moon cakes are: Wuhou District, Shuangliu District, Chenghua District, Qingyang District, Jinjiang District.

Sichuan consumers purchase amount TOP5 announced

Egg yolk lotus moon cakes, Wuren moon cakes, ham moon cakes are still popular

JD Consumption and Industrial Development Research Institute jointly released the "2022 Mid -Autumn Festival Consumption Trends Report" and also showed that from the month -on -year increase in sales of Sichuan Province, low temperature moon cakes, moon cakes, food card coupons, seafood card coupons, etc. The festival -related products have achieved a high growth rate, with a month -on -month increase of 23 times, 17 times, 6 times, and 2 times. 115%and 109%; at the same time, the sales of Xinjiang Specialty, Inner Mongolia, Fujian Specialty, and Beijing Special Products have increased by 251%, 99%, 83%, and 63%. High concern, sales have increased by 423%, 110%, and 89%month -on -month.

From the perspective of the moon cake consumption trends in various cities in Sichuan, the proportion of moon cake/low -temperature moon cake sales TOP5 cities are Chengdu, Deyang, Mianyang, Nanchong, and Dazhou. 3.7%, 3.2%. Judging from the taste of moon cakes, Sichuan consumers purchase TOP5 is egg yolk lotus moon cake, Wuren moon cake, ham moon cake, flowing milk yellow moon cake and bean paste moon cakes, low sugar egg yolk white lotus moon cakes, coconut golden sandy moon cakes, add sucrose without adding sucrose The sales of gold pine moon cakes, concubines, and moon cakes, and bird's nest moon cakes have increased by more than 100 times from the previous month.

Hairy crab sales increased by 144% year -on -year

Chengdu people contribute the main purchasing power

On the eve of the Mid -Autumn Festival, in addition to moon cakes, hairy crabs continue to be hot. According to Meituan takeaway, the search volume of "fresh hairy crabs" before the Mid -Autumn Festival increased by more than 30 times year -on -year, and sales increased by 144%year -on -year. Beijing, Chengdu, Shenzhen, Guangzhou, and Wuhan became the most crab cities before the Mid -Autumn Festival.

The most important thing to buy hairy crabs is fresh. "I used to extract through the crab coupons, but when I went to the crab last year, I found that the pick -ups were ranked two months later." Ms. Dai in Jinjiang District, Chengdu said. Hairy crab, "It's half an hour, buy it with food." The person in charge of the takeaway platform introduced that at 17 pm is the peak period of the hairy crab, the order from 16:00 to 18 o'clock accounted for nearly 35%of the whole day, "70%of the purchase of hairy crabs purchased hairy crabs The above is a post -90s office worker. Many users order a single takeaway before get off work, and the takeaway after arriving home is also arrived. Fresh crabs are steamed directly in the pan. "

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