UN World Tourist Organization Expert sharing: Created in world -class tourism destinations like this

On June 17, at the fourth season of the "Big Coffee Session" of the School of Culture and Tourism, the "Tourism Resort High -quality Development" live class, Jia Yunfeng, an expert in the United Nations World Tourism Organization, shared the concept of world -class tourism destinations, standards, standards "And Implementation Path.

Under the influence of the epidemic, the three -driving carriage of GDP encountered pressure. How to increase employment opportunities, stimulate consumption, and boost the economy? Jia Yunfeng believes that creating a "world -class tourist destination" in accordance with the central economic work conference policies launched by the Central Economic Work Conference, which is a powerful starting point for urban economic breakouts. Building a world -class tourist destination is not only a tourism behavior, but also a city change in the whole people. It is the only way to revitalize the Chinese tourism industry, innovative measures to promote economic and social change, and demonstration models for developing countries in developing countries.

The world -class tourism destination refers to the tourist area complexes that attract domestic and international tourists to come to tourist tour, leisure vacation and conference exhibitions, and various supporting elements to meet international standards. The core is "level", which emphasizes the development level of the tourism industry and the requirements of the common service of domestic and international tourists.

Jia Yunfeng used the city as the evaluation unit to build an evaluation indicator system reflecting the world -class tourist destination city. The evaluation system consists of 4 first -level indicators, 13 second -level indicators, and 35 third -level indicators. Among them, the four first -level indicators are tourists and industrial economy, resources and attractiveness, policies and basic supporting, cultural and sustainable development. Visitors and industrial economic levels mainly include three perspectives: customer source structure, tourism economy and industrial influence; resources and attractive levels mainly include three perspectives: resource endowment, brand image and product structure; policy and basic supporting levels mainly include Policies and measures, infrastructure, smart governance, human resources and security security: cultural and sustainable development levels mainly include the tourism environment and sustainable development.

In Jia Yunfeng's view, creating a world -class tourist destination, first of all, the government must make efforts to make efforts and make highlights in terms of customer source acquisition, consumer demand guidance, new infrastructure of tourism, and upgrading of tourism attractions. He proposed that China has created a "world -class tourist destination", and we must do a good job of "promoting consumer and benefiting the people's convenience measures", "promoting the pilot demonstration of cultural tourism consumption", "strengthening the construction of logo attraction", "developing holiday economy and night economy", "implementation of wisdom" Eight major infrastructure construction, such as Cultural Tourism Eye Project "" Rich Cultural Tourism Consumer Consumption Products "," Optimizing Consumption Consumption Scene Environment "and" Integration of Science and Technology and Urban Communication ".

"To build a world -class tourist destination, it is necessary to accurately action paths. It is necessary to fully borrow external wisdom, and make efforts in top -level design, industrial incubation, international marketing, and scientific evaluation to do a good job of world -class planning, products, industries, marketing, marketing Interactive and evaluation. "Jia Yunfeng said that world -class tourism destinations need to have world -class tourism planning, and the United Nations agencies must be introduced to plan for planning. This is a prerequisite for realizing world -class tourism destinations; to develop world -class product portfolios In order to obtain the recognition of world tourists; we must have world -class industrial strength, tourism projects must not only have local characteristics, but also have international brands to join in; in international marketing, it is necessary to promote the promotion of mainstream media suitable for local markets. Relying on international organizational organizations, a promotion conference is held in major overseas customers to enhance the understanding and understanding of overseas tourists' understanding and understanding of tourism resources in the region; strengthen cooperation with famous international tourism destinations to promote exchanges and cooperation between Chinese and foreign and cities; It is necessary to "combine the effect" and invite world -class evaluation agencies to conduct overall supervision and effect evaluation.

The "Big Coffee opened by the School of Culture and Tourism" by the School of Culture and Tourism was guided by the Yunnan Provincial Department of Culture and Tourism. (Reporter Li Sifan)

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