Review of summer travel: The south is close to the summer demand, and precise epidemic prevention "achievement" the domestic hotel industry

Text/Yangcheng Evening News all -media reporter Liu Xingtong correspondent Li Dongtu/Yangcheng Evening News all -media reporter Liu Xingtong

The China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) jointly released the "2022 Summer Tourism Summary and Trends Outlook Report" on September 9. The report shows that due to the influence of the outbreak and high temperature weather in many places, the recovery of the domestic tourism market this summer has slowed down. Since the implementation of accurate prevention and control, the influence of epidemic on the tourism market has been significantly reduced.

Guangzhou leads the southern cities, becoming a hot summer tour, a big hit

According to data from the National Climate Center, this summer is the hottest summer of 60 years, and the regional high temperature from June 13th to mid -August reached the peak since 1961 with a complete meteorological observation record. A number of high -temperature records of many southern provincial capitals have reached a record high. Summer avoidance tourism in the south has become the primary choice for tourists. Summer avoidance has been released in the south.

According to Ctrip data, the increase in the surrounding summer avoidance orders in August is 8 percentage points higher than the inter -provincial summer heat tour. The 10 most popular long -term long -term summer -avoiding routes with the highest reservations are the main destinations around clouds, nobles, and Sichuan.

The hot tourist destinations of the summer are mainly concentrated in the south, with high popularity in South China and southwest. Among them, Guangzhou ranks first, and Shenzhen, Dongguan and Foshan also rank among the top list. According to statistics, Guangzhou's total tourism order this year increased by 17%year -on -year, and hotel pre -order orders increased by 34%year -on -year.

It is worth noting that the pre -decision of tourists for summer tourists is shortened. The comparison of the scheduled tickets for more than 5 days in advance decreased by 17%in the summer of 2019, and the scheduled tickets 1-5 days in advance became the mainstream.

Precise prevention and control helps to recover steadily in the summer hotel industry

The report pointed out that from the perspective of the influence of the epidemic, the "inflection points" of the summer tourism market in the past two years have appeared from the end of July to the beginning of August. The difference is that the "New Coronatte Virus Pneumonia Prevention Plan (Ninth Edition)" released before the summer of this year will accurately "fuse" to the "county" on the inter -provincial tourism. It is reflected in this summer domestic hotel's check -in rate decreases far less than last year.

The report concluded that although the recovery process of the summer tourism market was disrupted, from the perspective of domestic hotels in 2022, summer is the best time for domestic hotels to recover since this year. STR data shows that from June 19th to August 20th, the occupancy rate of domestic hotels resumed to more than 80%in 2019, the highest from January to August.

In the hotel orders during the mid -autumn holiday in 2022, according to the data forecast of Ctrip order, the proportion of hotel orders in the province is expected to increase to more than 55%, and the order ratio of only one day is expected to account for more than 80%.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Zhou Xinyi

School pair | He Qiyun

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