Send you a little red flower

Xue Yinzhu, 39 years old, lives in Yancheng, Jiangsu, is a well -recognized good person.

Because his wife was a doctor, Xue Yinzhu heard a lot of life and death, and he started public welfare. He is a volunteer and persuasion of the local stem cell library, and once saved the life of a 19 -year -old girl with his bone marrow.

After more than ten years of public welfare volunteers, Lao Xue has a greater wish: to initiate a public welfare dream on the Tencent public welfare platform, and use small red flowers to achieve it.

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What is "Little Red Flower"?

When I was in school, I did a good person and a good thing, and the teacher would award you a little red flower. Now, this little red flower on the Internet is a kind of harvest and dedication.

On the Tencent Public Welfare Platform, you can get little red flowers. The user took the red flower and could also donate again to support the public welfare issues they wanted to do. If you happen to think of it with others, with the help of the Tencent Charity Foundation and other professional forces, everyone's dream will have the opportunity to land into reality.

In the field of public welfare, everyone really made a lot of effort: in order to let 1,000 left -behind children go to the big city to see the museum and stimulate their curiosity about the world, 930,000 people have contributed 5 million small red flowers; In the future, there is no concept of occupation. 300,000 little red flowers "call call" together and want to bring career enlightenment to children; more than 3 million netizens pay attention to rural lonely elderly people to enjoy their old age. The support of the little red flowers ...

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In recent years, the Internet public welfare has developed rapidly, but there are some regrets. Data show that in terms of fundraising structure, more than 70 % of foreign public welfare organizations come from the public, while China hovers around 30 %.

On the one hand, Volkswagen's requirements for transparency are getting higher and higher, but in the implementation and feedback of public welfare projects, many public welfare organizations are subject to the difficulty of manpower, financial resources and digitalization, and their ability has not been upgraded simultaneously. On the other hand, public welfare organizations are also calling for: Can users change from "donors" to "volunteers" or even partners? Can users develop long -term and rational donors?

Today, the "water source" of public welfare has no shortage of emergency response to thirst. The key to the future is to expand public welfare users, enrich the form of public welfare, and enhance the digitalization of institutions to better serve users. Only in this way can public welfare really "sustainable".

How to make funds and projects better, make the project more transparent to users, and break through the bottleneck of public participation? This is a question that the public welfare platform, including Tencent's public welfare, needs to think.

Last year, the little red flowers originally used as Tencent's public welfare image and reward logo became a "fluorescent pen" that scratched high -quality projects. The platform opens the function of raising small red flowers for public welfare organizations. The more flowers raised by the project, the more praise, the more praise.

This year's "99 Charity Day", the gameplay of Xiaohonghua has been new again. The "One Flower, One Dream" plan also sends other products of Tencent, bringing users the opportunity to "create public welfare"; Tencent's public welfare also intends to launch a UGC model, so that ordinary people can directly launch public welfare dreams, "Your public welfare you "Be the master".

To solve the problem of donation feedback, Tencent used a point to send a "little luck" method. For example, the sanitation worker "Love Meal" public welfare project, each sanitation worker receives a caring meal, donating users can receive a reminder of "your love meal has been received" in real time.

Of course, not only Tencent's public welfare, the concept of "creating with users" has run through the entire ecosystem of Tencent. For example, the "life -saving documentation" in Henan's heavy rain allows many people to successfully escape the danger; Tencent's "Points System" model for the "Entry System" team for the "Cultivator for the Village" has aroused the motivation of the villagers in the villagers of Yongxiqiao Village in Hunan.

"To solve a social issue, it is often not created by unilaterally, but the result of the joint participation of all parties in society. Social creation is the largest productive force of social value." Ma Huateng, chairman of Tencent's board of directors.

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Since the reform and opening up, China's economy has grown rapidly, and the miracles of the world have attracted worldwide attention. At present, how to reduce the gap between the rich and the poor, and how to promote common prosperity in the "third distribution" method is people's new expectations for public welfare charity.

The Shanghai Research Institute's Modern Charity Research Center reported that with the rapid development of Internet technologies such as mobile payment and the large -scale popularization of smart terminals, public welfare charity is continuously developing through the Internet and continuous innovation.

The energy of the Internet should not be underestimated. Since the establishment of the "99 Charity Day" of Tencent Public Welfare in 2015, hundreds of millions of caring netizens, nearly 7,000 caring companies, and more than 30,000 institutions have participated, raising the total amount of donations of more than 11 billion yuan. The new Internet public welfare model of "Communication+Donation+Pan Movement" has made the "99 Public Welfare Day" the largest and most influential Internet public welfare day in China.

The "One Flower and One Dream" program this year's "99 Charity Day" has made public welfare a wider range of participation. During the early "Dream Collection" stage, Tencent Public Welfare has received more than 8,000 wishes of more than 7,000 users, including many public welfare issues such as caring for lonely elderly, focusing on rural children, environmental protection and rural revitalization.

Ge Yan, Secretary -General of the Tencent Foundation, said that the donors directly involved in social issues, and the cultivation of public welfare was the cultivation: "We hope to gradually make the donor feel like this can make it possibleThe world becomes better and feels the value of our society and the world. This is exactly the beautiful scene of the "technology helping society to help society." This is the original intention of "one flower and one dream".The essence of public welfare is to make everyone happy. If you also have the desire to do public welfare, and someone who wants to help, you may wish to try to use a small red flower to start a love relay.(Brand Promotion)

Text/Yiyu

Edit/Hills, Cloud Songs

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