[Extraordinary Ten Years] M50 is unlimited with changing hugs

"M50 gives me the biggest feeling is the diversity and reconstruction of space. You can always find the right space in it and transform it according to your needs." In the office on three sides, the painting wall paintings on one side of the glass are used as an example. It is a work left by many artists and friends at the opening party.

More than ten years ago, Liu Lidan fell in the M50 Creative Park. With the birth, molding, and expanding of the monkey, Liu Lidan and her team changed the office space three times before and after the park. Like the space structure, it is possible to accommodate with a variable attitude, and it may be unlimited and vitality.

Affected by the epidemic, all walks of life are looking for new development paths under its impact. The M50 Creative Park also sought to transform, intending that by adjusting the ecological layout and outer edge of the park to enhance its development toughness.

In the field of culture and art, the most direct way to "break the circle" is to widely cater to business logic and combine it, but this is not the choice of M50 creative park. Zhou Bin, general manager of M50 Creative Park, said that how to grasp the balance between art and commerce has always been a long -term proposition for the development of the art industry park. On the one hand, solid steps cannot meet the needs of artistic survival and development in the circle; on the other hand, the park shoulders the mission of retaining its artistic background, "So we have changed their ideas, hoping to use the power of design and entrepreneurship, in the power of design and entrepreneurship, in the power of design and entrepreneurship, in the power of design and entrepreneurship, in the power, in the power of the design and entrepreneurship. Find a balance between art and business, so that the art is artistic at the same time, it has a certain business value. "

"Shanghai will immediately open the world design capital conference, design as the core of urban development, and undertake the mission of new brand incubation and design ecology, new model exploration, echoing urban strategy." Ding Wei, former dean of the School of Design and Media, believes that the M50 Creative Park will become an important carrier to carry the city design innovation strategy, as well as an important fulcrum for Shanghai as the design capital.

"Is the Heart" Art Exhibition

Focusing on design and entrepreneurship, the M50 Creative Park has its foundation and advantages. Zhou Bin introduced that there are nearly forty art, crafts, products, packaging and other original design brands in the park. Among them, there are "big artists" IPs that are closely cooperated with major business districts, as well as like little monkey technology Emerging startups have developed rapidly in recent years.

As a Xiaomi ecological chain company dedicated to creating a "new lifestyle tool", the HOTO Monkey has won 33 international design awards including German IF, Red Dot and Japanese Good Design since its establishment in 2016. Intelligent laser rangers exceeded 200,000 global sales in 2021, becoming the "Double 11" all -e -commerce platform household ranging instrument sales champion of the year.

Talking about the reason why the products are well received, Liu Lidan believes that his brand positioning plays a key role. "Originally these tools were mainly used in industry and faced professionals, but we may continue to be 'breaking their circle'. We want to touch more groups and allow amateur enthusiasts and ordinary family users to easily use it." She said that unique ones said that unique ones The brand positioning allows the monkey to get out of the road that is different from other tool brands. It also determines that the product must have the characteristics of simple lightness, convenient operation, high product function and high matching user needs. "We must make the user experience to the extreme. "

Broaden the application groups of products and strive to tap the possibility of communicating with the public. This may tell the original intention and purpose of combining art and business from one side. In recent years, there have been many cultural and innovative companies and artist studios in the park.

Half -Detaiser is an independent music company co -founded by the singer Xiaocao and composer Liu Xing. Its artistic space semi -ranging from the Suzhou River is the old "resident" that has settled in the park for nearly 20 years. Since its establishment in 2003, this music group that will protect and inherit folk traditional music as a business is the "ancient song" music creation method to try to find positions for ancient songs in contemporary life.

Half -Document Live Performance (Information Picture)

Since 2018, Banjia Music has cooperated with many schools and organizations, and has established children's vocal chorus groups such as "Qisheng Xinghai · Banju Ancient Song Choir", so that young children have the opportunity to use their acceptance and understanding way to feel The charm of ancient music; the 24 solar terms theme concert planned in 2021 tried to integrate the integration of oriental aesthetics such as music culture, food culture, and traditional literature to the public.

The value of culture lies in transmission, and half music hopes to form more connections with the outside world to artistic life and life. "Although many ideas are restricted by the epidemic, there are no achievements as scheduled, but there are also many attempts to achieve good results, which also gives us a lot of confidence and courage." Jiang Suhang, the person in charge of half -dough, said that half music is planned to combine "Su Su this year The construction of cultural brands on River Waterfront, upgrading to create a "wine crazy three drunk" night life brand, launching activities such as the "Waterfront · Twenty -Four Solar Theme Music Club" and "Music+" and other activities to provide the public with the possibility of a new lifestyle. sex.

In fact, there are many brands in the M50 Creative Park that have started to grow "slope" many years ago, incorporating the services such as catering and DIY experience into their own entrepreneurial trajectory, but if the previous multi -form entrepreneurship mainly revolves around the internal ecology of the park in the park, In the past two years after the epidemic, whether it is these principals or parks, they are trying to break the border and integrate into the surrounding urban ecology. Zhou Tianke, the founder of the original furniture brand Moreless, is recently intended to open a hot pot restaurant in the park with several artists and friends. In her opinion, hot pot, like the furniture brand she founded, is a reflection of Chinese culture and Chinese lifestyle. "The round table is in front of them, and everyone surrounds it, which contains a very close and warm Emotional connection and emotional needs are very different from Western party culture and are unique to our nation. "

She has invited more than 20 designers and artists to participate in the design, conceiving this space with artistic atmosphere and fireworks. "Of course, we will not go to the market to find a concept, make some surface decorations, but hope that they hope Apply us for so many years of design and artistic understanding to the restaurant. At that time, every detail in the restaurant, whether it is a tea cup, a table, a dish, may be the derivative of art, but at the same time it is again it, but it is at the same time. It's grounded and comfortable. "

After the epidemic appeared, Zhou Tianke felt that the desire to communicate with people was much stronger than before. The other reason for choosing hot pot instead of other cuisine also originated from her own needs. "Especially like we are engaged in cultural and creative industries, communication and communication is an important core of our development." She believes that although the epidemic has caused a violent shock to people's lives. "As long as people can continue to communicate, it will bred out of live water and will bred out. 'newborn'."

The change has happened. In addition to introducing and conveying relevant policies to help enterprises stable development and supporting enterprises' change of exploration, the M50 Creative Park also actively introduces new enterprises to gradually realize transformation and development by adjusting the structure layout of the park. Since this year, the park has signed a contract with more than ten new -generation brands such as Li Zhimei and Wang Shuzhong, such as Li Zhimei, Wang Shuzhong, and other new -generation designs such as LIUXINYU.

"Of course, we are very cautious every time we introduce." Zhou Bin said that in order to protect the original artistic and cultural ecology of the park, the M50 Creative Park has a professional review committee in the field of art and design. Experts such as institutions, gallery leaders, artists and designers serve as members of the committee, and hand over the right to the choice of the selection of high -quality companies to them. So we also hope to let them participate and let professional people do professional things. "(Reporter Huang Rong)

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