Traditional agricultural transformation must be "city" and up to the level

In ancient times, the "concubine laughed", and today's orders come to the five continents. After thousands of years of industry accumulation, litchi conquered generations of Chinese. Compared with the industry and service industry, agriculture is undoubtedly a more basic people's livelihood industry. The geographical attributes that are not changed in ancient times have determined that the development of agriculture must respect nature and seek development based on local advantages; the rapidly changing modern market reminds us that the development of agriculture must open eyes to see the world and occupy the market. Through the market, the endowment of agricultural resources is amplified; through the market, the geographical value of agriculture is worth it; more importantly, through the market, the income of farmers can be increased.

Guangdong litchi planting area is the number one country in the country, and its output accounts for half of the country. It is the fruit with the largest planting area, the most distinctive variety characteristics, and the most obvious regional advantages in the province. In the new era, Guangdong litchi with the strength of "lying down" did not choose "lying" and did not fall into the "inner roll". Essence

"The agricultural industry must be bigger and stronger, and the market is the source of power." The "inverse growth" password of the millennium lychee is exactly hidden in the "city".

The so -called "city" is to use digitalization to expand sales channels. With the continuous improvement of informatization, the Internet has risen, and the market channels for agricultural products are more diverse. The millennium litchi immediately shakes off the "burden" and touches the net. Realize the sales method from offline wholesale, transform into online and offline dual force. Sales objects are mainly from To B to TO B and C dual bloom. In recent years, it has also taken the new e -commerce format such as live broadcast and short video. It has appeared in some litchi villages as e -commerce, and everyone sells litchi. Driven by the digital strategy, the sales model of Guangdong lychee has been transformed in the "city".

The so -called "city" is to transform traditional agriculture by branding. Brand is a strong support for industrial transformation and upgrading, quality improvement and efficiency, and one of the signs of traditional agricultural youth. Practice has proved that which industry can seize young consumers, which industry is more vibrant and market potential. Facing the youthful consumer group, traditional agricultural products are created in the brand. Publicizing and marketing is a necessary skill for industrial transformation and upgrading.

The Internet and new sales models allow the market feedback of the product to reach Litchi practitioners. What kind of variety is good? What packaging is good? What kind of product is high? In the guidance of big data, Lihuang can obtain accurate information in time, forced the production end, improve the variety improvement, improve quality, and adjust the planting structure. Xianjin Feng, hanging green, Bingli double -receiving in high -end market fame and fortune, new special varieties such as Royal Golden Globes, Giant Beauty, and Cooked Beauty; Concubine Laughing, White Sugar Powder, Guiwei and other high -quality varieties are well -known; and some are inefficient The variety planting structure can be improved and optimized. Here, the quality of litchi varieties is successfully evolved.

The so -called "city" is to use international standards for industry standards. With the advantages of the Greater Bay Area International Trade Zone, taking the potential RCEP Dongfeng, Guangdong Litchi continues to explore overseas markets. Since 2020, Guangdong has shouted to eat litchi in the world for three consecutive years. The "Guangdong Litchi" brand has risen in the international agricultural product market. Many overseas customers named Guangdong Litchi. Just like eating durian think of Thailand, Cherry thinks of Chile. Now when it comes to litchi, think of Guangdong, China, the effectiveness of the construction of regional public brands has been prominent, and successfully captured the minds of international consumers. More importantly, the demand of overseas markets is transmitted to the country, prompting the production of litchi to produce more standards and standardized. The number of orchards filled with export fruit bases has increased significantly, and the dilemma of exporting "unsuccessful cities" no longer exists.

From royal tribute to the people's rich fruit, from the nostalgia of the tourism in Lixiang to the "frequent visitor" of the fruit plate of foreigners, Guangdong Litcheon "City" has changed and transformed and upgraded to the maximum to activate the thousands of years of resource endowment, set up traditional agriculture and modern agriculture. Bridge.

Author | Ren Junnan

Source | Rural Report in Southern China

- END -