MCN institutions, college entrepreneurs, and source factories, diverse participants drive Xinyang e -commerce live broadcast "take off"

[Dahe Daily · Dahecai Cube] (Reporter Chen Weiwen's intern Li Bo Photography Camera) mentioned that Xinyang live broadcast and cargo, many people will think of the spokesperson for Henan's first "Enjoy Yupin" live contest, "Net Red County Mayor" Qiu Xueming. But in fact, many other government departments have tried to bring goods to bring goods.

In addition, there are also many local MCN institutions, college entrepreneurs, and source factories in the local area of ​​Xinyang. Diversified participants have driven Xinyang's local characteristic agricultural and sideline products, down jackets and other characteristic industries to open online sales.

The live room of "First Secretary"

How does rural grassroots cadres work every day?

The reporter learned that Xinyang New County opened the Douyin "the daily life of grassroots cadres in Xinxian", and through a special perspective, the work of grassroots cadres was displayed.

After accumulating a certain fan, the local jitter set up the "Live Room of the First Secretary of the Village" relying on the jitter. While promoting the work of party building work, cultural tourism, and the first secretary in the village, it also tried to bring goods for local agricultural products. Essence

"In June 2021, the Dabie Shannong Special Products Exhibition Hall landed in Zhangdun Village, Wuchenhe Town, Xinxian County to display offline and sales of local agricultural products." Said Lou Xiaoyin, the first secretary of Xinxian Village, said, but offline exhibitions Pavilion passenger flow is limited. Based on the agricultural and sideline product resources of the exhibition hall in September of the same year, the "Village First Secretary Live Room" was broadcast and brought the goods. At present, more than 200 live broadcasts have been broadcast.

Lu Xiaoyin said that the live broadcast room mainly sells new counties in new counties, such as Pueraria powder, soil honey, tofu milk, and crickets, which are special specialties that are well sold in the local area.

The crowds purchased are not only new counties who work in other places, but also netizens across the country who want to try something new. Different from the commercial live broadcast room, in addition to bringing goods in the first secretary, the anchor will often introduce the beauty of the new county, attract tourists to local leisure vacations, and let netizens better understand the historical and culture of the new county in Dabie Mountain.

MCN agency entering e -commerce live broadcast

While the government has vigorously led the live broadcast and bring the goods, local enterprises in Xinyang also actively participated in live e -commerce.

Henan Suhang Culture Media Co., Ltd. is a local MCN company in Xinyang. While doing entertainment live broadcast, this year also began to live broadcast e -commerce.

"The system of our incubation, management, and operating anchor is very complete, and we are familiar with the operation rules of platforms such as Douyin." Su Hui, the person in charge of Henan Suhang Culture Media Co., Ltd., but transformed live e -commerce not only requires anchor resources, but also for commodities. The supply chain is also very dependent. In order to accelerate the development of live e -commerce business, Su Hui introduced professional supply chain enterprises from Guangzhou.

The company's e -commerce director Liu Lima said that the company's professional supply chain enterprises have a large number of source factory resources, and have the experience of helping the jitter net red, zero fan account to launch live broadcast and cargo. The anchor can choose the appropriate category according to the characteristics of its account and get competitive prices according to the characteristics of their account.

"Su Hang Culture Media has vigorously developed live e -commerce companies, promoting the integration and upgrading of local agricultural special products in Xinyang, and seeking more sales for these products." Liu Lifa said.

The entrepreneur of "Walking" on the township collection

Li Mi is a wedding ceremony in Xinguangshan County, and is also a college student who returns to start a business.

"In our Baiqu Garden, eat breakfast for one dollar, do you believe it?" On the morning of September 6, Li Pi posted a video on the Douyin "Dancing Baiqu Garden" to introduce the snacks on the ancient streets of Ming and Qing Dynasties in Baique Garden Stall.

In early 2020, while doing daily wedding work, Li Pi opened the vibrato content creation. He will often shoot the local beauty and local customs, so that the hometown people who work in other places can see the beauty of his hometown through his lens, comfort the feelings of thinking, and can also see the changes in his hometown and attract young people to return to their hometowns to start a business.

"The local cuisine displayed in the video evoked some fans' '馋'. At the request of the fans, I also started trying to live and bring the goods from 2021." Li Cong said.

Unlike many anchors sitting in the live broadcast room and bringing goods, the "live broadcast rooms" that Li Perine carried the goods are very grounded places in the local market and fields.

"After three hours of broadcasting in the afternoon, the live broadcast brought Huangchuan turtles, brick bridge moon cakes, and Xinyang chestnuts, and sold more than 1,000 yuan." Li Cong said that his hometown of Baizuyuan Town is at the junction of Henan, Hubei, Anhui, and now plagued him the most. It is the cost of logistics, I hope to improve in the future.

Live and cargo in the source of down jacket source factory

The down jacket is a characteristic industry in Xintongshan County, with many local factories. Guangshan County Julong Clothing Co., Ltd. rely on the price advantage of the factory of the original area to enter the bureau to live and bring the goods.

"We have done e -commerce operations before, and have some experience in selling online and creating explosive models." Said Yang Da fans, chairman of Julong Clothing Co., Ltd., said. The company focuses on thin basic down jackets: Lightly down jackets are applicable in most provinces across the country, and have a long time wearing time; basic styles are suitable for most human shapes, and they can maintain a lower return and exchange ratio through live e -commerce sales. In 2020, the live broadcast of the air outlet, Julong Clothing began to try to live and bring the goods. As the chairman, Yang Da fans, personally ended the jitter, played on the court, and studied platform rules.

"At present, the company has 15 live broadcast teams, almost all of the company's growth and cultivation of the company." Yang Da fans said that as the source factory of down jackets, they often live in the warehouse. Safety, at the same time, is also very advantageous in terms of price and quality.

Because down jackets cannot be sold all year round, the Douyin live broadcast room needs to be stopped in the summer of Julong Clothing, which affects the coherence of the live broadcast room. Julong Clothing currently adds new products such as spring and autumn, short -sleeved and other live broadcasts, hoping to make the performance of live broadcasts and goods better.

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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