Young people who are used to the wind and waves are fascinated by these little things

Recently, there is a box office of art film called "Hidden Dust Smoke". It is not a popcorn movie with a full screen, not a blockbuster of the All -Star lineup. How can it be hot?

Director Li Ruizheng put the scene in his own village -a ordinary village in the northwest to shoot a four -season life of a peasant couple. The actor is his uncle. The subtle and true life -like gathers, the couple who sincerely take care of each other, and interact with the native nature ...

Perhaps the love and kindness behind these "small things" poke the viewer.

Do specific things, love specific people. /"Hidden Dust Smoke"

This is an era that witnessed history every day, but it seems that no matter how the world changes, people always have gentle love and kindness, and they always have gentleness, and they are willing to practice in daily life.

In the past 20 years, with the development of the Internet, these trivial matters that occur at any time, daily, and everyone's participation have also gathered into a force that cannot be ignored to write bets for the changes of the times.

2003-2006:

The survival of an ordinary person, the germination of a seed

In 2002, Zhou Lihong, an ordinary primary school teacher in Shengpu Town, Suzhou. She was 24 years old and her daughter was more than one year old. But the bad news of breast cancer came. In advanced lesions, the doctor told her: "I can't live for half a year."

Zhou Lihong chose to be optimistic. Her daughter needed her. She gritted her teeth and survived chemotherapy to overcome the half -year curse. But in 2005, the condition had deteriorated.

The cost of selling houses to cure the family, leaving 300,000 arrears. The husband chose to divorce, and it was covered by the Zhou family's head.

Zhou Lihong once wanted to end her life immediately, but the child kept her. Even if she was paralyzed and she couldn't get out of bed, she still took the responsibility. Occasionally, Zhou Lihong registered Taobao to buy clothes for her children, and then the idea of ​​making tuition fees for her daughter to open an online store.

He Lingyu, who stepped into the ranks of "Magic Bean Mother", also became a "help her" from the beneficiary.

In December 2005, a shop named "Magic Bean Baby Cottage" appeared on Taobao. The store name comes from the animation "Magic Bean Legend" that the daughter likes. As long as the next seed is planted, the leaves of "I love you" can be grown.

At that time, everyone also used a desktop machine, and her parents made a special bracket for Zhou Lihong to make her bed in bed. Although to endure the pain of the condition, Zhou Lihong will quickly reply to the news of every guest.

There was no magic in reality. In 2006, Zhou Lihong walked his life for a short life. But the "Magic Bean Baby Cottage" still grew the leaves of "Love", and Zhou Lihong's story was posted on the Taobao Forum. After several reprints, the media reported that people who did not know each other bought a lot of clothes, but they did not keep the delivery address, and some people went directly to her house to give various donations.

One of the wishes of Zhou Lihong's life is to hope that the "Magic Bean Baby Cottage" can continue. Father Zhou took out the donated money and established the "Magic Bean Baby Fund". With the support of the Red Cross, the "Magic Bean Love Project" bloomed in various places to provide e -commerce skills training or handicraft skills training for mothers with difficult life.

Magic Bean Mother Blue Pin inherits strong embroidery through the e -commerce platform, driving local women to get rid of poverty.

As a platform that happened to the magic bean story, when Taobao was moved, it was also thinking about what they could do. In 2006, Taobao launched the "Public Welfare Baby" to change the traditional trading link, so that every registered merchant on the Taobao platform can choose to set its own products as "public welfare baby". Corresponding to a donation of at least 2 cents (the donation amount is determined by the merchant, basically each single 2 cents or 5 cents), and enter the public welfare organization account designated by the merchant.

Massive "buying and buying" and massive public welfare organizations and public welfare projects have since emerged in a large amount of goodwill transformation.

Today, the "Public Welfare Baby" transaction donation has long been a trivial matter that people do in the daily life. The story of survival is regrettable, but the love and goodwill she planted, to this day, the public welfare can grow and grow on Taobao.

2008-2011:

The transfer of a civil servant, the coming of a wave of the times

On May 13, 2008, on the second day of the Wenchuan earthquake, Li Hai City, who worked at the Forestry Department of Sichuan Province, came to Dujiangyan to help colleagues' family members deal with funerals.

Despite making thoughts in advance, in the face of the scenes of broken walls and chaotic, this young man still fell into his heart, and Li Hai City made up his mind: "What must be done."

Since then, he has supported earthquake resistance during the day and posted on the Internet at night to help the disaster area raising materials. Although he is only one person, Li Hai City feels that he has infinite power.

After a few days, a colleague found him that he said that there was a rescue team wanted him to help him. At that time, the disaster area was controlled, traffic was blocked, and many people and supplies could not get in. Among them, Alibaba's rescue team has around many bends. The trustee contacted Li Hai, who is familiar with the local terrain, and he helped him without hesitation.

Li Hai City went to the disaster area to help disaster relief.

Li Hai City thought that the matter was over. However, Alibaba does not want to just do material donations once or twice. They want to better understand the local situation and do long -term post -disaster reconstruction. They urgently need to understand the local situation to promote the project.

On Qingchuan's bumpy car, Ali threw an olive branch to Li Hai City.

Li Hai hesitated. In 2008, Ali was not so well known today, and the development of public welfare in China has just started, not to mention, he does not know what "public welfare" is. He first just wanted to help some people, want to do something that he could do, Essence

But he wanted to continue to help the reconstruction in the disaster area, and he also hoped that more people could do this together.

What impressed him was that Ali not only donated the first time after the disaster, but also immediately established the project team to stay in Qingchuan on the spot.

On July 28, 2008, Li Hai City joined Alibaba. Until then, he dared to tell his parents in the family who resigned from the Forestry Department. At first, his parents felt that his son was deceived. It was not until the old man who went to Hangzhou's Ali headquarters before he dispelled his doubts.

Later, in the construction of Qingchuan, Li Hai City was the most active figure. Without so many theoretical knowledge, he accumulated experience in practice. From completely unknown "public welfare" to becoming a public welfare person, he concluded: "Assistance is not as simple as donation. In -depth participation in the reconstruction support of Ali's Internet concept and technology "granting people", it is believed that this will be more conducive to the long -term development of the disaster area in the future.

Alibaba Volunteer.

The transfer of Li Hai City is just a small case of the first year of folk public welfare in 2008. More and more folk public welfare people and organizations are relying on their own professional forces to recognize the Internet's role in public welfare and join this post -disaster reconstruction and more Internet organizations.

Internet public welfare has also developed in those years. In 2007, Tencent established the Public Welfare Foundation, and in 2010 Alibaba established the Public Welfare Foundation.

In 2009, Sina Weibo public beta. This means that the arrival of a new media era can be registered as a sounder and an opinion supervisor. You will see the Hanhong Foundation disclosed public welfare operations with detailed data, and you will also watch the ups and downs of Guo Meimei in the incident of Guo Meimei.

The tide of the era when everyone discusses public welfare is coming.

2014-2017:

For projects other than KPI, some mobile circles are promoted

According to data from the China Internet Network Information Center (CNNIC), as of June 2014, the size of Chinese netizens reached 632 million, an increase of 14.42 million people from the end of 2013. Among the Internet users' Internet equipment, mobile phone usage rates reached 83.4%, which first surpassed the overall use rate of 80.9%of the overall traditional computer.

A real mobile Internet era is coming.

For ordinary people, it may be more smoothly using mobile phones to access the Internet, but for Wei Hong, it is a project other than KPI, which can be done.

Prior to 2015, Wei Hong served as the editor -in -chief of the CCTV Legal Channel for 9 years and the 4 -year chief director. In order to pursue the truth, she often followed the police officer of the Ministry of Public Security to crack down on crimes.

At the end of 2015, when the Ministry of Public Security planned to be an emergency release platform for children's missing information, the person in charge of the Ministry of Public Security's abduction office contacted Wei Hong, who had already worked in Ali: "This is a special responsibility. If possible, we have ideas and ideas. Come to follow the program technology. "

There is no special project room, no relatively fixed system, and it may have nothing to do with his own KPI. He uses his own spare time ... Wei Hong sends a recruitment inside Ali: "We must do a system for preventing trafficking and recovering children."

The news spread, and colleagues from different teams and operating colleagues registered.

On November 25, the "Alibaba Touring Office" was established to start the development of the "reunion" system. Everyone carried the responsibility of "participation in the people and no abduction in the world".

In 2019, the "Reunion" applet was launched.

It is not easy to do it. It needs to be efficiently coordinated with more than 6,000 abduction policemen and operating staff of the "reunion" system. The first time they release the missing children's information and accurately push it to the masses near the missing children. Finally, ordinary people only need to pay attention to relevant information in daily life and provide feedback that may be helpful.

Since its launch in 2016, the "reunion" system has retrieved 4960 children, but this is not enough. The goal of the first day of this project is to disappear this project.

The "reunion" system has been launched for five years, and children's recovery rate has increased.

The "Reunion" project team was established for six years. From beginning to end, everyone is a form of voluntary participation.

Nowadays, whether it is to open a software or send a courier, it is possible to see and spread the information of the missing children. Whether it is intentional or unintentional, we are already participants in the "reunion" system.

With the help of mobile Internet platforms, the threshold for participation has been continuously reduced, which has become the characteristics of public welfare projects during this period.

Alibaba Volunteer.

Such as the "Children's Gallery" event that detonated the circle of friends in 2017. In a small and beautiful H5, users can buy their favorite paintings to get the electronic version. These works are from special crowds with intellectual obstacles such as autism, cerebral palsy, and Tang's syndrome.

By participating in the formation of secondary communication in their own circles, it is also invisible to the circle where the public welfare continues to occur.

2020-2022:

The establishment of an online public welfare life

Do you remember the spring of 2020 related to music. In the past, Lady Gaga jointly launched a large -scale performance of "the same world: joint at home" jointly launched by Lady Gaga and the World Health Organization. Later, hundreds of top singers in Chinese music scenes held a "believe in the future" public welfare performance. Their common form is online, human beings tested by the epidemic need some notes to comfort. Whether it is subjective or objective, "online life" has become the most daily existence of people.

The most typical is the live broadcast room. We see the New Oriental after "transformation", and use a classic discourse to occupy the headlines of social media; we also see agricultural products that are slowly selling due to epidemics. During the promotion, the urgent urgency was solved.

New Oriental master Dong Yuhui frequently appeared in the live broadcast room.

CCTV's veteran Zhang Yue established China's first animal protection foundation more than ten years ago, its fund. In the past few years, its fund has held a "warm winter concert" on a regular basis to make it. Give up good funds.

These cases may be only a small part of the public welfare action in recent years, but it is these small and segmented projects. Under the blessing of Internet technology, it is integrated into all aspects of people's daily life.

You may still remember the large trucks who assisted Wuhan's supplies, or the "head of the group" in the Shanghai epidemic, or every account that left a refueling on social media ... It was also the all human beings facing the new crown epidemic situation. At the time of the test, we increasingly discovered that online public welfare became the healing of people's hearts.

On February 1, 2020, Zaozhuang, Shandong, the truck full of potatoes was ready to go, and assisted Wuhan. /People's Vision

In the 20 -year changes in the Internet, technology has undoubtedly reshaped our lives, especially after the 95th and 00s, they encountered the age of the Big Bang when they were born. Many people are doubting the determination of "Internet Aboriginal" and will feel that "a generation is not as good as a generation", but I believe that a generation has more livelihood.

It is what they control technology and do what they want to do. Among them, there is no major event.

Compared with the TV report of "entrepreneurs pay for charity" in the past, people's experience in public welfare is now more than one night.

Maybe there is a member of the "Magic Bean Mother" around you. In addition to daily work, they find the way to achieve social value through public welfare babies;

Maybe you will encounter more "Li Hai City", unwilling to be stable and ordinary, to go to the more needed social groups to realize your pursuit of yourself;

Maybe everyone can become Wei Hong. In addition to the necessary jobs and positions, they can practice "unnecessary" but full of love and kindness.

You can "play public welfare" anytime, anywhere, go to the ant forest to collect energy, participate in the 95 public welfare week held this year, to play a germinated "love bean". Participate in the diversified pan -public welfare activities such as donations, donations, and answers to obtain the corresponding amount of love beans and become public welfare funds.

You can also go to Taobao to search for the "love footprint" in "public welfare", search for "chain public welfare" in Alipay, feel the "magic power" of the legendary area blockchain, and clearly query the love donation of each Taobao public welfare baby Where do you arrive and help, hear the sound left by the beneficiary.

There are many things you can do.

In 20 years, in the iteration of technology and the changes in society, the public welfare lifestyle that everyone can participate in has been established. And when public welfare reaches every corner of life, it is a small thing that is very ordinary but worthy of everyone.

Author yumi

Campas

School pair

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