Moon cake innovation may wish to "see together" to buns

The annual Mid -Autumn Festival is here. After the Mid -Autumn Festival, eating moon cakes is a cultural tradition and inheritance that stretches for thousands of years. Moon cakes are festive foods and seasonal foods, which leads to the peak of moon cake sales before the Mid -Autumn Festival, the Mid -Autumn Festival has passed, and the peak sales season has passed. If the moon cakes of the merchant cannot be sold before the Mid -Autumn Festival, it will cause a lot of backlogs of moon cakes, and there are only two options for the moon cakes that the merchant processing backlog, either discounted the promotion, or it is processed after expiry. No matter which one is selected, it will inevitably cause losses and waste.

The fundamental method of avoiding the waste of the backlog of moon cakes is to transform moon cakes from festival, seasonal food to daily, popular foods, and make moon cakes like buns and steamed buns, becoming the living needs of Volkswagen food consumption. In recent years, merchants have made various innovations in the practice, taste, and packaging of moon cakes. They strive to turn moon cakes into daily and popular foods. They are "simple and unprepared" like buns and steamed buns, becoming the living needs of Volkswagen food consumption.

The innovation of moon cakes must be contextual and improvisation, for example, to resolutely abandon luxury packaging. The packaging luxury will inevitably raise the price of moon cakes, and the price increase will inevitably be separated from people's "life needs". For another example, the flavor of the mooncakes should be new and new in the direction of green nutrition and health, and abandon unhealthy flavors such as sweet and salty oil. Green nutrition and health meet the needs of modern people's life, and it is also the key to advancing the transformation of moon cakes from festival special foods to daily popular food.

As a traditional festival specialty food, the innovation of moon cakes should be "aligned" to buns and steamed buns, and strive for excellence on "simplicity", in order to become people's life needs like buns and steamed buns. This transformation and upgrade also needs to continue to work hard for a long time.

- END -