2022 Binzhou Travel Agency High -quality Development Training Course was held

In order to implement the Ministry of Culture and Tourism's "Guiding Opinions on Strengthening the Quality Supervision of Tourism Services and Improve the Quality of Tourism Service", guide the industry to accelerate the pace of transformation and upgrading, and help the city's travel agency industry high -quality development, from September 5th to 6th, Binzhou Culture and Culture and Culture and Heritage The Tourism Bureau held a high -quality development training course for travel agencies in 2022. The county (city, district) culture and tourism bureaus were in charge of leaders and business leaders, and more than 100 people in charge of travel agencies and tour guides attended the training.

The current epidemic still shows multiple exfoliation and frequent excess trends, and the operating activities of travel agencies have been affected to some extent. However, the development of the epidemic prevention and control situation is still promising, and the tourism market under the impact of epidemic conditions and changes in demand is still optimistic. The epidemic has accelerated the transformation and upgrading of the tourism industry, and the trend of near the tourism market has begun to appear. Practice product innovation, business innovation, model innovation, etc., accelerate business adjustment, open up the source of income, and strengthen its own pressure resistance. In response to the increasing demand for short -distance travel markets, deeply cultivating business content, and in -depth cooperation with scenic spots and restaurants in terms of tourism development, mutual delivery of customers, etc., strengthening surrounding tourism, local travel, and creating multi -level products and services that meet user needs The system recommends consumers to recommend high -quality tourism resources and create a high -quality tourism experience, so that the "poems and distant" around them have become the "potential stocks" for the revitalization of cultural tourism and expanding consumption.

This training invites Professor Li Zhixuan, a well -known domestic cultural tourism regulations, security, law enforcement and marketing planning and application experts. Lu Qi, a professor at Shandong University of Finance and Economics, explained the knowledge of travel agencies to regulate business laws and regulations, new media marketing skills, help travel agencies to avoid operating risks, and help to help travel agencies, help in help Transformation and breakthrough. The lectures are rich in content, new ideas, and strong guidance. They have a good perspective on the travel agency practitioners, and have a good guiding role in the theoretical level and business quality.

At the training class, the Saint -Hero View Hotel, Shandong Meijing International Travel Agency, and Sun Tzu Military French City Scenic Area was organized. As an outstanding representative of the industry, they made exchanges, providing more ideas and experiences for travel agency business transformation, and jointly exploring new models of future development.

Participants said that through this training, they not only learned the travel safety laws and regulations, but also learned about the new changes and characteristics of the tourism industry. They were inspired when seeking transformation. Contribute to the rapid development of the city's culture and tourism.

- END -