Tianyin New District seized the Internet air outlet and empowers the transformation of traditional enterprises in the industry

With the economic entry into the new normal, companies in our district "continuous movement": or embrace e -commerce and reshape the sales structure; or use intelligent manufacturing to achieve automated upgrade ...

In particular, after the epidemic, e -commerce, as a new business and new model, has become an important starting point for boosted industrial transformation. Tianyin New District has followed the trend, seize the "Internet+" development opportunities, strengthen policy support, improve carrier supporting facilities, empowers traditional enterprises to adjust industrial structure, and promote economic growth.

Live and cargo: "E -commerce Stars" on the rise of traditional industries

"Welcome to the family members of the live broadcast room, welcome to ..." On the morning of August 30, on the second floor of the new Food Food Factory District, the live broadcast commissioner opened the mobile phone software, and interacted with fans proficiently to introduce various products in detail.

This is a live broadcast of immersive chopped chicken products, and food in Xiangsheng has already become the norm. From the establishment of the E -commerce Division in 2012, to 30 million live broadcast sales in 2019, and then fully exerting its efforts in 2021. The online sales revenue of the whole year exceeded 100 million yuan. Township Food has gradually become the "e -commerce star" in the industry. "Grasp the hottest air outlet at the moment. From the beginning of exploring live e -commerce, we have gone through 10 years. This year, we expect the proportion of live broadcast revenue in overall sales will be further increased." Zhao Zhili, deputy general manager of the company, told reporters that reporters told reporters Essence

Xiangsheng Food started in 1995, and now it has developed into a large company with an annual sales of hundreds of millions of yuan. Zhao Zhili believes that in accordance with the needs of the times, grasping product quality and innovation are the key to supporting the development of enterprises. In 27 years, the company inherited the production process of picking chicken, introduced new types of technologies, and innovated research and development methods, and a new way for the transformation of the chicken industry.

In the era of digital economy, the e -commerce industry rises by the wind. "E -commerce is the crystallization of deep integration of the digital economy and the real economy. With the help of this change in production and consumption models, we innovate breakouts and no longer rely on a single offline marketing. Even during the epidemic period, the sales of various products compared with last year It has also been greatly improved. "Zhao Zhili introduced that as one of the earliest companies in the industry in the industry, the company is currently refined the online sales platform. Cultivated its own achor -based anchor team, and also reached in -depth cooperation with many Internet celebrities, experts, and head anchors.

Professional operation: help enterprises "power -on" to go to sea

A few days ago, the list of software service enterprises in the e -commerce ecological chain enterprise in the province was announced, and Texas Blue Network E -commerce Co., Ltd. was among them.

As a start -up enterprise that was established in only 5 years, the development path of Blue.com e -commerce is similar to many e -commerce companies. In the Shang Hongli period, he founded his own company. "We formulate personalized e -commerce solutions to provide platform operation services for small and medium -sized enterprises. At the same time, professional mentors are also invited to conduct e -commerce courses for enterprises, and use data to provide enterprises with user 'portraits' to guide them to complete the transformation and upgrade. "Wu Wenling said.

Lan.com e -commerce currently has a branch in many cities in the province. It has served 1,575 Taobao platform companies, 468 Alibaba platform companies, and 284 website platform companies. 34 companies.

Taking the company's Texas Meilun wear -resistant material Co., Ltd. as an example, the company's main products are polyethylene boards, plastic boards, PP boards, PE boards, etc. During the epidemic, the company's turnover not only decreases, but instead maintains the trend against the trend. Raise. "This is due to our in -depth cooperation with the development of the e -commerce of Blue.com. With their help, the company has opened a shop on the platforms such as Alibaba. In addition to the increase in online sales, I will also browse the background data of the store every day. It is very helpful for the adjustment of our production structure. "Mao Yongong, the person in charge of the company.

In the view of Wu Wenling, in order to overcome the adverse impact of the epidemic, it is a very wise choice to promote the transformation through e -commerce to help the enterprise stabilize the order. "E -commerce models can make full use of the advantages of online and ordering, without meeting transactions, help enterprises as a machine, and expand more new businesses." Wu Wenling said that the threshold of the e -commerce industry was low. In fact, this is incorrect. "We need to use a large number of professional knowledge and index tools to accurately analyze the industry competition index and development trend to help enterprises carry out operations."

Building a platform: Incubation new economy "growth pole"

On the one hand, it is a fashionable career "Internet celebrity", and on the other hand, it is a local product that strives to open online channels ... On September 2, the reporter came to the Starway Media in the Texas Digital Economy Industrial Park and found that the external decoration of the company seemed to be mediocre Strange, there is another Qian in the inside. "The first room is the Texas Calligraphy and Calligraphy live trading platform we created. This platform is based on local galleries and famous artists. We use the professional anchors of training to use Douyin and other live broadcasts to form a online trading market. "Wang Yan, general manager of Xingtu Media Co., Ltd. introduced to reporters.

Xingtu Media was officially established in 2010. At present, the company has established cooperative relations with companies such as Debai Group, Xiaogo Chemlazon, Guangming Dairy, Xinliangji and other companies. The cooperation model involves local living group purchase, live operation, and distribution of people. "The digital evolution rooted in the business model, carrying out deep cultivation in all areas of the supply chain, focusing on providing enterprises with five major categories of content to provide store operations, new media marketing, e -commerce training, customer service, and IT system, and the service model Increasing tradition, make every effort to create a new economic 'growth pole'. "Wang Yan said. The Texas Digital Economic Industrial Park where Xingtu Media is located is operated by the leading domestic productive service platform and service trading unicorn company Zhu Bajie.com. Up to now, the industrial park has incubated more than 30 companies, achieving an output value of more than 10 million yuan.

"The epidemic not only allows companies to face unprecedented challenges, but also tests the development toughness of the Texas Digital Economy Industrial Park." Xin Liang, the person in charge of Texas District of Zhu Bajie.com, said that since landing in the new district, Zhu Bajie.com has actively helped the digital transformation of enterprises and is committed to creating a new new one. Digital Economy Industrial Park. Driven by the cloud economy, the park has successfully hatched new e -commerce companies such as Starway Media to help companies complete industrial transformation, so that consumers can enjoy global good things without leaving home.

Produced by Dezhou Daily New Media

Reporter, Editor | Liu Xiao Correspondent | Zhao Qingchuan Han Zhe

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