Talent "Point Gold" supports the "spring water" of rural tourism

The rural rejuvenation, the village, depend on people. In recent years, Huancui District has been exploring rural revitalization, especially on the road to developing the rural tourism industry. , Promote the transformation and upgrading of rural tourism, empower rural revitalization, and create a global tourism pattern with regional characteristics and cultural characteristics.

Introduce talent "living water" to empower rural revitalization. Recently, the rural revitalization research team of Shandong University Business School came to Huancui District to investigate and investigate the construction of rural revitalization. Outdoor sports bases, Qiaotou Town Xinhe Hubei Village, Nangzi City Village, Qiaotou Town, and other places to conduct investigations. The exploration, model innovation and comprehensive effects of cultural tourism integration, model innovation, and comprehensive effects are conducted. The hot and difficult issues encountered in the development of the development.

Precise positioning and activating the new engine of the tourism industry

Entering the beautiful Beicao Village, the beautiful scenery of the green mountains and green mountains and greens instantly caught the hearts of the members of the research team. Relying on the special agricultural resources such as cherry and apricot, the theme of the "Rural Club Living Room" is based on the theme of the "Rural Club Living Room". The project, to create a high -end rural complex that integrates rural leisure tourism, pastoral parent -child experience, and ecological residential catering, and the atmosphere of leisure and entertainment in the field of fields has been unanimously recognized by the research team. The development of the rural tourism industry must first have a precise positioning and cultivate cultural heritage. In Huancui District, there are beautiful scenery, villages and villages, and village villages.

With the goal of "creating the preferred destination of the citizen", Huancui District planned and constructed the rural revitalization model areas with distinctive and distinctive themes such as Likou Mountain, Gem Mountain, and Labor Bridge. Tourism, forming a village, one product, one village, one scene, one village and one rhyme. Based on this, the District Cultural Tourism Bureau comprehensively promoted the "global tourism", sang the "four seasons songs", and actively cultivated the rural characteristic tourism formats. Activate the new engine of the tourism industry, create a variety of types of high -quality leisure vacations and rural tourism products, and make it a model for local culture and the highlight of rural revitalization.

"The revitalization of the countryside depends on the industry, and the development of the industry must have characteristics. We need to combine the rural characteristics with the rural characteristics with the local characteristics of the local characteristic industry to form a perfect industrial chain to achieve the purpose of the industry to drive the development of rural tourism and allow rural tourism to allow rural tourism to tourism Become an important carrier that drives farmers' income, promote rural rejuvenation, and build new economic growth points. "During the survey, Jiang Shoufen, an associate professor of the Marketing Department of Shandong University Business School and director of the Marketing Department of Shandong University.

In -depth integration of new formats of cultural tourism integration

With tourism+experience+research integration and development as the starting point, Xinhe North Village closely linked the two cores of red southeast towns and non -genetic inheritance. With red culture and traditional culture as a carrier, actively cultivated and created a new format for cultural tourism, tourism vacation, research, research B & B, leisure recreation, specialty food, festivals and other colorful activities. Rural tourism must be done well, turning the "head -of -the -world" into a "backer", and we must work hard on the deep integration of cultural tourism. Huancui District is represented by Lianhe Village and Songshan Street Huancui Light Outdoor Sports Base in Qiaotou Town. It has made a good article in the deep integration of cultural tourism.

Just in the past summer vacation, the non -heritage cultural heritage base of the tin inlaid Purple Sand Pot Museum in Hebei Village has become "Xiangxiang". Here are both red cultural education bases and non -heritage cultural experience bases. On the basis of the original old house, the exhibition hall is created based on the culture of tin inlaid process origin. It gives cultural characteristics and ecological concepts for the trapped idle old house. In the "tin inlaid museum", visitors can not only see nearly a thousand old tin inlaid purple sand teapots with different themes, but also understand the origin and development of Weihai tin inlaid skills here, and experience the cultural charm of tin inlaid skills. Many parents and students come to check in and learn from "charging".

Similar to the development ideas of Xinhebei Village, Huancui Light Outdoor Sports Base has taken a path of integration of ecological restoration and the development of cultural tourism. While adhering to the green development, we will not forget to introduce the "living water" of rural revitalization and development here. Shiwo Theater, Qingya Xuan Folk Customs, Cellar Restaurant, Light Manor ... These new landmarks in the suburbs are constantly attracting citizens and tourists to come to play to check in, Let the vitality and vitality continue here.

After the visit, the research team affirmed the development ideas of the two places. "Tourism is an industry with culture, aesthetics, and beneficial." Chen Xuesheng, deputy dean and professor of the Department of Finance of the Business School of Shandong University, believes that making a "integration" article is a bright road for rural tourism development. Excellent rural culture leads rural tourism, cultivates new rural tourism formats with a variety of functions such as ecological conservation, leisure and tourism, and cultural experience, and creating cultural tourism destinations with integration of cultural tourism, innovative creativity, immersion experience, and rich formats. "

Multiple development compile a new chapter in rural revitalization

The Limou Mountain Scenic Area, which is integrated with ecological sightseeing and ecological sightseeing, is a stone nest theater that integrates landscape repair and industrial development. Leafy is leafy, with local culture as the soul, rhyme with rural scenery, village houses as the shape, and ecological agriculture and animal husbandry as the base, carefully cultivated camping tour, self -driving tour, healthy tourism, sports tour, and creative homestays. The format has formed a modern rural tourism product system including rural micro -travel and red tourism. In order to achieve high -level rural tourism, we must deeply develop diversified development and stimulate more extension products and services.

In the Ribikou Mountain Scenic Area, diversified tourism projects have led to the development of homestays, catering, picking, etc., and further enhanced the carrying capacity of the leisure industry in the suburbs. In the early autumn, strolling on the streets of slow streets, all the way to east, the autumn is high, the curvature is quiet, and the mountain streams under the green shade are flowing, which is refreshing. On that day, special cultural tourism and agricultural tourism industry projects such as Utopia, Gufeng Coffee, Persimmon Garden B & B, Qingyi Tea Garden added a bit of literary and artistic atmosphere to this paradise.

After visiting the slow street, Wang Jie, an associate professor of the Department of Economics of Shandong University Business School, "Point Gold": "Implement the strategy of rural revitalization, rural tourism is a activator. At the same time, rural tourism needs to be cultural characteristics, deep experience, interactive participation, quality of quality The development of the service direction, with the diversified supply to meet the needs of diversified, to create more eye -catching points and consumption points, and further strengthen the tourist tourism experience. "

"At present, rural tourism is flourishing. We actively promote the joint development of rural tourism and agriculture, forestry, fisheries, and traditional handicraft industries. Entering the villages such as modern logistics and other industries, stimulating more extension products and services, creating high -quality, personalized, customized, diversified tourism products, and enhance the core competitiveness of rural tourism. " Director Lin Chenwei said.

Rural tourism is a "golden key" that opens the gate of rural rejuvenation. In recent years, Huancui District has continuously promoted "tourism+" diversified integration and development, developing in -depth experience -oriented rural tourism. Zicheng Village, with the characteristics of "natural ecology recovery and retaining rural memory", a group of demonstration villages such as Bea Caizhu Village, which featow the "living room of the countryside", continues to emerge, making the countryside into a collection of sightseeing , Casual, vacation, and entertainment, tourism and leisure destinations, and continuously promote high -quality integration of agricultural cultural tourism, and draw new pictures of rural revitalization.

- END -