Heavy!The Hunan Provincial Party Committee and Provincial Government issued the "Opinions on Accelerating the Construction of World Tourist Destinations"

Hunan Provincial Party Committee of the Communist Party of China

Hunan Provincial People's Government

Opinions on accelerating the construction of world tourism destinations

(September 5, 2022)

In order to thoroughly implement the important expositions of General Secretary Xi Jinping's cultural and tourism work and the spirit of the important instructions for important instructions for Hunan, comprehensively implement the "three high, four new" strategic positioning and mission tasks, vigorously implement the overall tourism strategy, accelerate the construction of world tourism destinations The following comments are now raised.

1. Clarify the development goals

Since 2022, in accordance with the concept of "one meeting and a city", the province, municipalities and prefectures will hold an annual tourism development conference to promote the acceleration of infrastructure construction in cities and prefectures, counties and cities Speed ​​up and accelerate the development of economic and social development, accelerate the construction of world tourism destinations, and promote the high -quality development of the province's economic and social. By 2025, the total tourism revenue of the province will reach more than 1.1 trillion yuan, receive more than 750 million tourists, per capita consumption of more than 1,500 yuan, tourism added value accounts for 6.5%of the regional GDP; 3-4 tens of billions of asset tourism companies have built 2-3 world -class tourist attractions and world -class tourism resorts, and the global attractive tourism product system has been initially formed. By 2035, the ecology of the tourism industry in Hunan will be more optimized, and the characteristics of internationalization will be more prominent. It will have a stronger role in promoting the economic and social development of the province and become a world tourist destination.

2. Create five business cards

In accordance with the requirements of "developing big tourism, developing large markets, and forming a large industry", benchmarking the world -class standards, excavating and displaying the beauty of Huxiang's unique cultural tourism, creating five Hunan business cards, leading the province's cultural and tourism industry to develop the comprehensive development and upgrade of the province's culture and tourism industry Development is called Hunan tourism brand, which has made Hunan tourism popular all over the country and go to the world.

(1) Focusing on creating a Qixiu landscape business card represented by Zhangjiajie and others. Protect the natural heritage of the world, improve the construction environment of Zhangjiajie, reduce the gap between inside and outside and outside the scenic area, and to improve the level of tourism services. Develop and cultivate world -class tourism products such as extreme sports and mountain tourism, and introduce and founded a series of international influence events. Accelerate the transformation of facilities such as Zhangjiajie Airport, high -speed rail stations, and visitor centers, add and standardize international universal logos, and improve the level of convenient international tourism. Expand European and American and the "Belt and Road" international customer market, and continues to expand the influence of Zhangjiajie's international tourism brand. Strengthen the leading role of the tourist leader of Zhangjiajie, promote the development of the west of Daxiang, and build a number of internationally renowned landscape tourism destinations such as Laoshan, Xuefeng Mountain, Nanshan, Mangshan, Huanshan, Dongting Lake, Liuye Lake, and Dongjiang Lake.

(2) Focus on creating a classic red business card represented by Shaoshan and others. Digging in the connotation of the red culture of Shaoshan, focusing on party spirit education, red training, and research travel, improve the quality of scenic spots, enrich product formats, and enhance tourism experience. Classic tourism routes such as Mao Zedong studying and farmers' sports surveys and construction of young Mao Zedong. Give full play to the important role of red tourism such as Shaoshan, Huaming Building, Wushi Town, and other cooperation demonstration zones in the Hunan and Jiangxi region, and promote the construction of the Long March National Cultural Park (Hunan Section) and the Yangtze River National Cultural Park (Hunan Section). Leading with Shaoshan Red Tourism, expand the China Red Tourism Expo, China -Russia (France, Vietnam) Red Tourist City (Scenic Area) International Cooperation and Exchange Platforms to create Racheng Shazhou, Eighteen Dong Village, Channel Transfer, Sang Zhi Red Erbin The departure of the Long March of the Army, the great change of the first village of Liuyang Wenjia City and the first village of Yiyangshan Township, shaped the world -class brands of Hunan's "great people's hometown".

(3) Efforts to create urban culture and urban casual business cards represented by Changsha. Vigorously implement the strategy of strengthening the provincial capital and accelerate the construction of the famous city project. Support the construction of the digital video industry chain base and the media with global influence and the media with the construction of a global influence to create a "world media capital". We will strengthen the national night culture and tourism consumption agglomeration area, cultivate a number of Internet celebrity brands, build new fashion consumer scenarios, and build an international consumer center city. Integrate historical and cultural resources and leisure tourism landscapes, highlight the cultural charm of the millennium school of Yuelu Academy, enhance the cultural connotation of Orange Island, and build the Yuelu Academy -Orange Chau Changsha City living room. Promote the creation of a world -class tourist scenic spot in Yuelu Mountain -Orange Island Tourism Area, accelerate the integration of Hunan Museum and Hunan Martyrs Park, and do the cultural tourism corridor of the Xiangjiang Ancient Town Group of Tongguan Kiln and Jinggang as the key Essence Build Changzhutan Park Greenway System with Changzhutan Green Heart Central Park and Changzhutan Greenway Network as the core to jointly build Changzhutan Tourism Ring Road, lead the coordinated development of other cities and prefectures, and build a world -class tourism and leisure urban circle.

(4) Focus on creating historical and cultural business cards represented by Nanyue Hengshan. Fully tap the fire culture, sacrifice culture, and Fushou cultural connotation of Nanyue Hengshan's "Five Yue Solo Show", and strive to promote the collection ceremony of the comprehensive sports event. product. Enrich the new business format of tourism consumption, increase marketing efforts, and enhance the world's popularity and influence of Nanyue Hengshan. Vigorously develop the roots of the roots of Yandi Mausoleum, Shun Emperor Mausoleum Chinese Culture, and build Han cultural tourism routes such as the Han Changsha King Mausoleum Archaeological Site Park, Ma Wangdui Site Park, Jiayi Former Residence, and promote Yueyang Tower, Laosi City, Phoenix Ancient City, Yongzhou Ancient City, Hongjiang River The construction of scenic spots such as ancient malls, Chinese peach blossoms, Wanli Tea Ceremony (Hunan section) and other scenic spots to create a number of world -class historical and cultural tourism products.

(5) Focusing on creating a farming cultural business card represented by Chengtou Mountain Ancient Cultural Sites. In -depth research on the cultural value of the prehistoric site of the Puyang Plain in the "earliest city in China", the ancient cultural site of the city, and other prehistoric sites of Puyang Plain, tap the "father of hybrid rice" Yuan Long's equal human resources, tell the story of farming culture, create a "south of the big lake" farming Cultural business card. Promote the construction of Chengtou Shan National Archaeological Site Park, enhance the quality connotation of farming attractions such as the Zihuang boundary terraced field, Yu toad rock site, Anjiang Agricultural School, Gou Lan Yaozhai, and Mountain Back Terraces, strengthen infrastructure facilities, organically integrated archeological research and archeological research and organic integration and archeological research and organic integration and archeological research and organizational research and archeological research. Development of tourism products; strengthen innovation and creativity, reproduce the charm of farming culture, enhance the sense of experience in tourists, and form a number of world -class farming cultural tourism brands. 3. Highlight key tasks

(1) Improve infrastructure. Strengthen the concept of "travel as service" and comprehensively improve tourism infrastructure. Realize high -speed rail stations, airports, and key tourist ports above the second level of highways. The existing double -lane roads of tourist resources at or above the provincial level are basically covered. Expand the service functions such as "Service Area+Cultural Tourism", and create 11 provincial and 30 municipal tourism road model roads. Relying on the province's "three vertical and five horizontal" comprehensive transportation channels, railway transportation services such as Zhang Jihuai, Guizhou Zhang Chang, Changyi Chang, Shaoshan -Jinggangshan and other railway transportation services can be improved. Accelerate the construction of ports such as Yueyang Tourism Mother Port and Yu Gong Port, rely on the "one river, one lake and four water" Jianghai to reach the water transportation network, integrate natural tourism landscape, urban river landscape and humanistic tourism landscape, and build a number of high -quality and fine characteristics according to local conditions. Travel channel. Build a modern Changsha International Hub Airport, promote the newly built, renovated and expanded of dry branch airports, encrypted flights from Zhangjiajie Airport to Beijing, Shanghai and other key cities. Other airports have newly added routes and flights between provincial capital cities and popular cities. Vigorously develop universal aviation and deepen the reform of low -altitude airspace in the region. By 2025, the full coverage of general airports and counties and cities will be basically formed. Promote the diversified travel services of "public transport+custom travel+shared transportation", promote the construction of new types of experience passenger systems such as leisure green roads, historical and cultural trails, tourism railways, yachts, general aviation, and support the construction of tourism posts, flight camps, and RV camps. Relying on the car passenger station to expand the travel distribution function and comprehensively enhance the tourist travel experience. Optimize the layout of the energy transmission and distribution channel, improve the main network frame of the power grid, ensure that the full coverage of 500 kV power grids and the full coverage of 220 kV power grid counties and counties, which basically realize the equalization of urban and rural power supply services. Accelerate the construction of charging infrastructure and build 400,000 charging piles.

(2) Accelerate industrial upgrading. Strengthen tourist leading enterprises. Promote the listing of more than 5 tourism companies in the province, encourage tourism companies to "upgrade regulations", and introduce more than 10 World Fortune 500 tourism companies or top 20 companies in China to set up branches in Hunan. Improve the tourism industry chain of eating, living, traveling, traveling, purchasing, and entertainment. Support the creative development of tourism products, focus on promoting the "Hunan" brands such as Hunan Porcelain (Fuling Porcelain), Hunan Embroidery, Hunan cuisine, Hunan Tea, etc., carry out the "Taste Hunan" food season activities, do "a table of Hunan rice", continue to improve Hunan tourism Commodity influence. Promote the integration and development of tourism and related industries. Posse up the cultural elements of Hunan in the whole process of tourism industry, develop cultural heritage tourism, support the creation of literary and television works that reflect the red history of tourist destinations and characteristic culture, and support various forms of tourism cultural performing arts activities in the scenic area to create one Cultural tourism boutiques carrying Huxiang Culture, Huxiang Spirit, and Huxiang Value. Vigorously develop the integrated development format such as tourism and leisure agriculture, ecological tourism, industrial tourism, sports tourism, recreational tourism, and research tourism, and promote the formation of multi -industry integration and innovation development pattern with the "+tourism" demonstration project. Implement new tourism consumption leading operations, support the construction of a group of national culture and tourism consumption demonstration cities, national night culture and tourism consumption agglomeration areas, enrich the supply of night consumption formats and participation and experience, and create new -level tourism new consumption brand.

(3) Expand opening up. Focusing on the overall image brand of "Sanxiang and Four Water Meets Hunan", the tourism marketing is incorporated into the overall deployment of foreign publicity work in the province, and the tourism image promotion and product promotion are coordinated. Stable and encrypted international routes from our province to key cities in Asia, open new European and American routes to increase the direct flights of Africa. Implement the "Customer Customer Entering Hunan" plan to encourage the marketing of travel agencies abroad to promote the rapid growth of the international tourism market. Support Changsha and Zhangjiajie to make good use of 72 hours and strive for a 144 -hour transit visa exemption policy, and strive to build Changsha and Zhangjiajie into the national regional transit hub of RCEP (regional comprehensive economic partnership), build a modern Changsha international hub airport, build a non -portable hub Essence

(4) Improve urban style. Strengthen the concept of "Jingcheng One, Master and Guest Sharing", rely on the diverse natural geographical foundation of Hunan, respect the context of natural landscapes, deeply excavate the unique cultural resources of the city, shape the characteristics of characteristic cities, clarify the focus of urban construction, and reasonably guide the urban skyline, and to guide the city skyline, Street space, architectural color and architectural style, landscape greening, night scene lighting, slow line system, public art and other elements. Implement the renovation of old urban and old communities, promote the organic update of cities, protect historical and cultural cities and towns, historical and cultural districts, historical areas, and place names and cultural heritage, promote the integration of intangible cultural heritage into urban construction, and organically integrate cultural enhancement and improvement of functions. Live in the memory of the city and create a new city of cultural tourism. (5) Help rural revitalization. Accelerate the close integration of tourism with new urbanization and beautiful rural construction, promote the improvement of rural environment, and support the superimposed cultural and tourism in the list of special towns in our province. Implementing rural leisure tourism boutique projects, creating a number of provincial -level star leisure farms, demonstration farms, leisure agricultural agglomeration development demonstration villages and rural leisure tourism boutique attractions, support the requirements of rural leisure tourism projects that meet the requirements Practice base. With the "Four One Hundred" project as the starting point, it supports the construction of 100 rural tourism boutique homestay gathering areas, 100 rural tourism boutique camps, 100 rural tourism boutique villages, and 100 rural tourism boutique corridors. Support the creation of Wenjin to help the rural revitalization and innovation demonstration zone.

(6) Promote the digital construction of tourism. Actively promote new technologies such as 5G (fifth -generation mobile communication technology), AI (artificial intelligence), VR (virtual reality technology), and ultra -high -definition video in cultural and tourism scenarios. Building a number Digital cultural tourism experience facilities such as scenic spots, support cultural relic units, scenic spots, parks, etc., develop immersive experience projects, provide financial support for projects with high creative level and good market response, and provincial tourism special funds. Upgrade the Provincial Culture and Tourism Department Command Center, speed up the construction of a "one yard to travel to Hunan" smart tourism platform, comprehensively share geographic information databases, government service databases, docking the application of basic population information libraries, deepen cultural and tourism data and natural resources and transportation Data application cooperation in transportation and other departments to promote the in -depth application of tourism big data, and realize the "one network" control of tourism management, industrial monitoring, command scheduling, and epidemic prevention and control. Incorporate smart tourism into the top ten application scenarios of Hunan's top ten application scenarios. By 2025, a 5A -level scenic area 4G (fourth -generation mobile communication technology) or 5G signal covers the full coverage of 4A and 3A scenic spots. 2. Key attraction 5G signal coverage.

(7) Strengthen the construction of spiritual civilization. Digging the cultural connotation of the red tourism base, strengthening the research and explanation of the relics of the Red Site, exerting the role of red culture in the construction of spiritual civilization, and forging a group of red tourism landmarks with loud brand and complete functions. Actively carry out the creation of civilized cities and patriotic health campaigns, vigorously advocate civilized, healthy and green environmental protection lifestyles, and in -depth publicity and guidance for civilized tourism, civilized transportation, and civilized viewing views. Combined with the construction of the Civilization Practice Center (Institute, Station) in the new era, establish a team of civilized tourism volunteers, carry out the theme activities of civilized tourism, and brighten the volunteer service brand of "Lei Feng's hometown learning Leifeng". Strengthen the management of civilization construction in the tourism industry, and implement the "Satisfaction of Tourists in Hunan Action Plan". Improve the "blacklist" system of illegal enterprises, improve the industry's self -regulations and mechanisms, guide enterprises to operate integrity, and comprehensively enhance the global civilization governance capabilities. Focusing on the traditional festival of the Chinese nation, we will carry out the "Our Festival" tourism theme activities and continuously improve the degree of social civilization.

(8) Exploring the safety mode of the tourism epidemic prevention and control. Comprehensively improve the ability to prevent control and control of new crown pneumonia, establish a normalized epidemic prevention and control mechanism that allows tourists to move forward and exit, and explores the green reception system of "landing detection, entry codes to scan the code, and the whole city." Adhere to the organic combination of normalization and precision prevention and control and local emergency response, strengthen the analysis and judgment of tourism -related epidemic conditions, establish and improve the tourism industry operation mechanism that is normalized to the normalization of new coronary pneumonia, improve the tourism service guarantee and crisis management system, and implement tourism -related tourism -related The health monitoring and regular nucleic acid detection systems of the unit of personnel in the unit will increase the degree of convenience of tourist travel and promote the recovery and development of tourism in the premise of ensuring the risks of the new crown pneumonia.

Fourth, increase policy support

(1) Project support. The province's centralized forces will handle the Hunan Tourism Development Conference, and the relevant departments of the province have increased their support for the hosting city and prefecture. 10%of the provincial -based special funds related to cultural tourism are used to support the Hunan Tourism Development Conference. The factor and method of allocating funds) will be organized to do the corresponding project reserves in the city and prefectures. The Hunan Tourism Development Conference, which is reviewed and identified by the Provincial Development and Reform Commission, the Provincial Department of Finance, the Provincial Department of Culture and Tourism, and other departments of the Hunan Tourism Development Conference, the city -state key projects, other cities and state key cultural tourism projects, and enjoy the support policies of the provincial key projects. Under the premise of preventing debt risks, when the provincial level distributes the new bonds of local governments every year, the Hunan Tourism Development Conference is tilted to the Hunan Tourism Development Conference.

(2) Financial support. Provincial finances are arranged for 100 million yuan each year to support the Hunan Tourism Development Conference to host municipal states. Increase the support of various financial special funds. For tourism companies that have passed the Hunan Securities Regulatory Bureau's counseling and acceptance, the provincial financial development special funds will be given 2 million yuan; the tourism companies that complete the share reform and listed on the Hunan stock exchange shall be given in accordance with the relevant provisions of the provincial financial development special fund management measures. For the introduction of the world's top 500 tourism enterprises and the top 20 companies in China Tourism Group, a new headquarters or regional headquarters, and the annual operating income of more than 50 million yuan, provincial -level tourism special funds, etc., will be rewarded at a time at a time of 5%of the annual operating income, the highest award, the highest at the highest, the highest, the highest is the highest, the highest is the highest, the highest is the highest. No more than 5 million yuan. For tourism companies with new "upgrades into the system", normal production and operation, and fulfilling the obligation to fill in the reporting obligations, the provincial -level tourism special funds will be awarded 300,000 yuan. For small and medium -sized tourism enterprises with a new mode of incubation in various industrial parks, they will focus on cultivating in accordance with the requirements of "specialized new". (3) Investment and financing support. Establish a large -scale investment and financing platform, encourage the development of tourism industry investment funds, and guide financial capital and social capital investment. Promote financial institutions in conjunction with the characteristics of tourism enterprises to innovate credit products, explore pledge loans such as ticket charging rights and future income rights, and increase credit offering of tourism companies. Encourage financial institutions to support the Hunan Tourism Development Conference to host city -state key tourism enterprises and tourism projects through the Hunan Tourism Development Congress through the CBR loans, green loans, and green financial bonds. Support eligible tourism companies to issue credit bonds, broaden financing channels, and encourage insurance funds to invest in the city and state tourism industry through debt investment plans, equity investment plans, and trust plans. Actively develop tourism risk compensation funds for small and micro enterprises, establish a white list system for cultural tourism enterprises, and promote new financial services such as “loan+insurance”, “loan+guarantee+risk compensation” and “Internet+industrial finance”. Encourage government financing guarantee companies to provide financing guarantees for tourism companies.

(4) Land support for forests. Scientific overall planning of major tourism project space for the "one picture" management of land and space planning. Innovative tourism project control methods need to be deployed outside the border between urban development and determined to be selected. The project area can be a special control unit to prepare a detailed planning unit for special control units; The above figure is then landed when the agricultural land is transferred to the above; for the conditional land use projects that meet the conditions, the point -shaped land supply is implemented in accordance with the "how much and how much approval" method is used; Outside of the border, during the transition period before the implementation of the village planning before the implementation, a single project area of ​​a single project is within 400 square meters. If it does not take up permanent basic farmland and ecological protection red line, it shall be in line with the regulations that meet the village planning; support tourism; The project is prioritized to use collective operating land. For major tourism projects at or above the provincial level, the "green channel" is included in land use approval, and the new construction land plan is guaranteed by the provincial level. Encourage the people's governments of cities, prefectures, counties and cities, and counties and cities, and according to the actual situation and referring to the elastic supply of industrial land in our province, long -term leasing, leasing, then concession, leasing, etc. supply cultural tourism project land. If the allocation method is provided, it can be allocated for free. Explore the establishment of the benchmark land price for cultural tourism land, and implement differentiated management according to different purposes. Supporting elastic land supply models to supply tourism land. If the transferee is difficult to pay the land transfer price at one time, the payment can be paid in installments. If the area of ​​ecological restoration is more than 800 acres of ecological restoration in concentrated linked forests, the main body of ecological protection and repair can use a repair area of ​​no more than 3%in accordance with laws and regulations to engage in the development of ecological tourism industry.

(5) Talent support. Implement the talent and strong travel projects to accelerate the cultivation of cultural tourism leaders; encourage relevant enterprise institutions to actively introduce tourism professional talents such as tourism management, hotel management, tourism geography, and exhibition communication. Strengthen tourism vocational education and build 1-3 high -level production and education integration training bases. Strengthen the training of rural tourism practitioners, conduct in -depth professional skills contests such as gold medal tour guides, and promote the overall quality improvement of the industry team.

5. Strengthen organizational guarantee

(1) Establishing mechanism. Establish and improve the working mechanism of the organizing committee of the Hunan Tourism Development Conference. Culture and Tourism Department. To build a "1+13" Hunan Tourism Development Conference model, the Provincial Party Committee and the Provincial People's Government will organize a Hunan Tourism Development Conference each year to implement the application system. The Party and Provincial People's Government determined to undertake the municipal and prefectures. With reference to the provincial practice, a city and prefectures are determined to hold a city and state tourism development conference every year.

(2) Responsibility. The organizing committee of the Hunan Tourism Development Conference and its offices strengthened overall coordination and work scheduling to study and solve major issues in a timely manner. All cities and prefectures take the "Xingcheng City" as the "leader" project. The work pattern of Fang participated.

(3) Create the atmosphere.The Office of the Organizing Committee of the Hunan Tourism Development Conference, together with the relevant departments of the province, adopted the combination of third -party assessment and expert review to comprehensively evaluate the effectiveness of the Hunan Tourism Development Conference to undertake the results of the Municipal and State Office, and promote typical experience.Departments at all levels should deepen their understanding of "Xingxing City", unite consensus and strength, and create a strong atmosphere of accelerating the construction of world tourism destinations.Editor -in -chief: Wang Yaobing

Source: Hunan Daily · New Hunan Client

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