Gansu overseas social platform matrix fans exceed one million

New Gansu · Daily Gansu.com reporter Yang Hongling

Recently, good news from the Provincial Government News Office was that the number of fans of the overseas social platform matrix of Gansu Province exceeded one million, the total reading volume has reached 112 million, the total interaction has exceeded 10 million, and fans cover 50 countries and regions around the world.

This is a new breakthrough in Gansu exploring international communication, and it is also a new attempt to tell the Chinese story overseas.

The Gansu Provincial Overseas Social Platform Matrix was headed by the Press Office of the People's Government of Gansu Province. In August 2020, the three overseas social platforms of Twitter, Facebook, and photo walls opened the government number (this is Gansu) and Explore Gansu (Explore Gansu). Wait for 6 accounts. In the past two years, Gansu Province ’s overseas social platform matrix is ​​closely linked to major publicity themes and central key tasks, combined with overseas netizens' attention hotspots, carefully set up issues, and actively demonstrate the new achievements of cultural development, new engineering engineering engineering, new practice of rural revitalization, foreign countries, and foreign countries. Open the new highland and international exchanges, with a total of 4,700 posts and 20 live broadcasts. It has become an important window for the release of the authoritative information of Gansu, publicity and promotion, and establishing an international image. Important channels for situations.

The account matrix attracted the former deputy secretary -general of the United Nations, Erik Solheim, chairman of the "Belt and Road" Green Development International Alliance, Zhao Lijian, spokesman for the Ministry of Foreign Affairs of the Chinese Ministry of Foreign Affairs, Charlie, Consul General of the Chinese Consul General in Kolkata, Zhang Meifang, Consul General of China V personal fans' attention, praise, forwarding. "Qiushi Journal)," Embajada de China Malabo "," China Consulate in Strasbourg "and" United Nations "(UNITED NATIONS" The posts praised and reposted, and expanded Gansu's international circle of friends.

Expand new ideas and play well

As an important province along the “Belt and Road” and an important portal open west, Gansu is a bright star in the Chinese civilization. "The Hexi Corridor Silk Road Culture; the first male Guan Jiayuguan, which both" Wanli City Far in the Heaven ", and Mogao Grottoes with" Cliff Wall in Five -color Xia "... Today, the rich practice of building a happy and beautiful New Gansu is the resources and advantages of the new image of Gansu to the world in multiple channels and angles.

Portal picture: approach non -heritage -Jingtai Bark strokes (left); Gansu Tianshui: Fuxi Grand Ceremony Live (right)

Focusing on the characteristic culture of Gansu, the account matrix released "Closer to Non -Heritage -Corporal Bark Painting", "Gansu Tianshui: Fuxi Grand Ceremony", "Avenue Youzhi: Wuxiang Culture Exhibition 'Smart Museum of Museum" and other cultural tourism integration themes Posts, read more than 3.95 million people. During this year's "Cultural and Natural Heritage Day", Gansu Province ’s overseas social platform matrix actively set up topic labels [#Cultural and Natural Heritage Day ｜#Culture and Natural Heritage Day], [#Gansu Heritage |#Gansu Heritage] It is presented in many ways such as graphic and text, which allows world cultural tourism enthusiasts to gather Gansu. Many overseas fans actively pay attention to the development of Gansu and yearn for the Silk Road culture and landscapes.

Betting version picture: Qingshui County, Tianshui City, Gansu: Cherry knocks on the door to get rich (left); Linxia, ​​Gansu: apricot flowers fragrant spring (right)

Innovative integration and expression of "sweet" energy

Focusing on poverty alleviation and rural revitalization, a large number of manuscripts were released in Gansu's overseas social platform matrix, which fully demonstrated the magnificent process of poverty alleviation and rural revitalization in Gansu Province, with a cumulative reading of 4.2 million. Among them, "Gansu Linxia: Apricot Fragrance Spring" single post has exceeded 1.27 million.

During the prevention and control of the epidemic, the stories of the Gansu government's anti -epidemic speed and effect, the traditional Chinese medicine characteristic resistance, technology resistance, anti -epidemic volunteer stories, foreign people shared the story of anti -epidemic stories and published posts and published posts. In addition, through a variety of presentations such as graphic posts, link posts, and video posts, the global audience introduced the highlights and practical results of Gansu's active resistance practices, and vividly showed Gansu's "concentrated aggregate resistance resistance to the audience at home and abroad. The specific actions of the epidemic show the most beautiful retrograde of medical staff and volunteers, and show the warmth of the public.

Actively promote the achievements of the economic and social development of Gansu, promote Gansu to the outside world, focusing on the highest specifications and the largest achievement of the economic and trade event, the China Lanzhou Investment and Trade Fair, actively set the topic to guide public opinion, continuously improve the communication power, and expand the volume of Gansu. During the 28th Lanlan Fair, the form of "preheating+real -time live broadcast+series videos" was adopted, and the media reported, matrix sound, and actively set the topic label [#28Clzitf ｜#28 Lanlan Association], [ #Investingansu | #Investment Gansu] and [#investinlanzhou | #Invest in Lanzhou], forming the same topic content, the aggregation display, achieved good publicity results.

Betting version picture: Gansu Dunhuang: Foreign fans watch the Dunhuang Festival performance (left); foreign fans visit Dunhuang Crescent Spring (right) to gather the sound to play the chorus

In order to give full play to the positive role of the account matrix in international communication, through the combination of online and offline activities, tell the story of Gansu, promote foreign friends to better understand Gansu, expand the Gansu international circle of friends, and organize the annual organization of the overseas social platforms in Gansu Province. Foreign fans offline activities, invite foreign friends to participate in the "Dunhuang Cultural Expo", visit Lanzhou, Zhangye, Jiuquan, Jiayuguan and other places, experience the cultural characteristics of various places in the realm, experience Gansu's customs, explore the Silk Road civilization and the "Belt and Road" The story shows the charm of the world through overseas social platforms. After the release of matrix -related theme posts, it also caused a benign interaction of overseas netizens, and received praise, comments, reposting, and comments from overseas audiences.

It is understood that in the future, the Gansu overseas social platform matrix will continue to optimize the concept of operation and maintenance, and it will be fully upgraded from the traditional model of "information release" to the new model of "service users". Strive to create more cultural products that allow foreign audiences to hear, understand and hear, and further enhance Gansu's international communication influence and reputation.

Gansu overseas social platform matrix fans exceed one million

New Gansu

2022-09-09 08:39:25

New Gansu · Daily Gansu.com reporter Yang Hongling

Recently, good news from the Provincial Government News Office was that the number of fans of the overseas social platform matrix of Gansu Province exceeded one million, the total reading volume has reached 112 million, the total interaction has exceeded 10 million, and fans cover 50 countries and regions around the world.

This is a new breakthrough in Gansu exploring international communication, and it is also a new attempt to tell the Chinese story overseas.

The Gansu Provincial Overseas Social Platform Matrix was headed by the Press Office of the People's Government of Gansu Province. In August 2020, the three overseas social platforms of Twitter, Facebook, and photo walls opened the government number (this is Gansu) and Explore Gansu (Explore Gansu). Wait for 6 accounts. In the past two years, Gansu Province ’s overseas social platform matrix is ​​closely linked to major publicity themes and central key tasks, combined with overseas netizens' attention hotspots, carefully set up issues, and actively demonstrate the new achievements of cultural development, new engineering engineering engineering, new practice of rural revitalization, foreign countries, and foreign countries. Open the new highland and international exchanges, with a total of 4,700 posts and 20 live broadcasts. It has become an important window for the release of the authoritative information of Gansu, publicity and promotion, and establishing an international image. Important channels for situations.

The account matrix attracted the former deputy secretary -general of the United Nations, Erik Solheim, chairman of the "Belt and Road" Green Development International Alliance, Zhao Lijian, spokesman for the Ministry of Foreign Affairs of the Chinese Ministry of Foreign Affairs, Charlie, Consul General of the Chinese Consul General in Kolkata, Zhang Meifang, Consul General of China V personal fans' attention, praise, forwarding. "Qiushi Journal)," Embajada de China Malabo "," China Consulate in Strasbourg "and" United Nations "(UNITED NATIONS" The posts praised and reposted, and expanded Gansu's international circle of friends.

Expand new ideas and play well

As an important province along the “Belt and Road” and an important portal open west, Gansu is a bright star in the Chinese civilization. "The Hexi Corridor Silk Road Culture; the first male Guan Jiayuguan, which both" Wanli City Far in the Heaven ", and Mogao Grottoes with" Cliff Wall in Five -color Xia "... Today, the rich practice of building a happy and beautiful New Gansu is the resources and advantages of the new image of Gansu to the world in multiple channels and angles.

Portal picture: approach non -heritage -Jingtai Bark strokes (left); Gansu Tianshui: Fuxi Grand Ceremony Live (right)

Focusing on the characteristic culture of Gansu, the account matrix released "Closer to Non -Heritage -Corporal Bark Painting", "Gansu Tianshui: Fuxi Grand Ceremony", "Avenue Youzhi: Wuxiang Culture Exhibition 'Smart Museum of Museum" and other cultural tourism integration themes Posts, read more than 3.95 million people. During this year's "Cultural and Natural Heritage Day", Gansu Province ’s overseas social platform matrix actively set up topic labels [#Cultural and Natural Heritage Day ｜#Culture and Natural Heritage Day], [#Gansu Heritage |#Gansu Heritage] It is presented in many ways such as graphic and text, which allows world cultural tourism enthusiasts to gather Gansu. Many overseas fans actively pay attention to the development of Gansu and yearn for the Silk Road culture and landscapes.

Betting version picture: Qingshui County, Tianshui City, Gansu: Cherry knocks on the door to get rich (left); Linxia, ​​Gansu: apricot flowers fragrant spring (right)

Innovative integration and expression of "sweet" energy

Focusing on poverty alleviation and rural revitalization, a large number of manuscripts were released in Gansu's overseas social platform matrix, which fully demonstrated the magnificent process of poverty alleviation and rural revitalization in Gansu Province, with a cumulative reading of 4.2 million. Among them, "Gansu Linxia: Apricot Fragrance Spring" single post has exceeded 1.27 million.

During the prevention and control of the epidemic, the stories of the Gansu government's anti -epidemic speed and effect, the traditional Chinese medicine characteristic resistance, technology resistance, anti -epidemic volunteer stories, foreign people shared the story of anti -epidemic stories and published posts and published posts. In addition, through a variety of presentations such as graphic posts, link posts, and video posts, the global audience introduced the highlights and practical results of Gansu's active resistance practices, and vividly showed Gansu's "concentrated aggregate resistance resistance to the audience at home and abroad. The specific actions of the epidemic show the most beautiful retrograde of medical staff and volunteers, and show the warmth of the public. Actively promote the achievements of the economic and social development of Gansu, promote Gansu to the outside world, focusing on the highest specifications and the largest achievement of the economic and trade event, the China Lanzhou Investment and Trade Fair, actively set the topic to guide public opinion, continuously improve the communication power, and expand the volume of Gansu. During the 28th Lanlan Fair, the form of "preheating+real -time live broadcast+series videos" was adopted, and the media reported, matrix sound, and actively set the topic label [#28Clzitf ｜#28 Lanlan Association], [ #Investingansu | #Investment Gansu] and [#investinlanzhou | #Invest in Lanzhou], forming the same topic content, the aggregation display, achieved good publicity results.

Betting version picture: Gansu Dunhuang: Foreign fans watch the Dunhuang Festival performance (left); foreign fans visit Dunhuang Crescent Spring (right)

Gather the sound and play the chorus

In order to give full play to the positive role of the account matrix in international communication, through the combination of online and offline activities, tell the story of Gansu, promote foreign friends to better understand Gansu, expand the Gansu international circle of friends, and organize the annual organization of the overseas social platforms in Gansu Province. Foreign fans offline activities, invite foreign friends to participate in the "Dunhuang Cultural Expo", visit Lanzhou, Zhangye, Jiuquan, Jiayuguan and other places, experience the cultural characteristics of various places in the realm, experience Gansu's customs, explore the Silk Road civilization and the "Belt and Road" The story shows the charm of the world through overseas social platforms. After the release of matrix -related theme posts, it also caused a benign interaction of overseas netizens, and received praise, comments, reposting, and comments from overseas audiences.

It is understood that in the future, the Gansu overseas social platform matrix will continue to optimize the concept of operation and maintenance, and it will be fully upgraded from the traditional model of "information release" to the new model of "service users". Strive to create more cultural products that allow foreign audiences to hear, understand and hear, and further enhance Gansu's international communication influence and reputation.

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