"Classic" accounts for the mainstream "characteristics" is favored: moon cakes are popular and hot, Shenzhen consumer market

"The moon cakes of this taste are very hot, so I put it out of these." On the 8th, many commercial supermarkets visited in Shenzhen and saw that moon cakes appeared to stir up the Shenzhen consumer market.

Major shopping malls have launched moon cake -based group gift counters.

Under the premise that the epidemic prevention and control measures are strictly done, major businesses have launched the Mid -Autumn Festival consumption activities. The "Mooncake Street" in the store or the moon cake area shows a variety of flavors of brand moon cakes. Fruit, wine, drinking, nuts and other festivals are placed in a conspicuous position, and the promoters enthusiastically sell them to customers. Multiple businesses said that in the past two weeks, festivals have ushered in the peak of sales, and moon cakes are even more popular.

At more than 10 o'clock on the 8th, the reporter saw in the Mooncake Zone of China Resources Wanjiacaitian Store that many citizens pushing a shopping cart are buying moon cakes. "After two days of the holiday, buy a few boxes of moon cakes to send the elders in my hometown to express my heart." Ms. Deng, who originally planned to accompany her parents to her hometown to pass the Mid -Autumn Festival, said that in order to cooperate with the epidemic prevention and control go back.

The relevant person in charge of China Resources Wanjia Shenzhen area told reporters that the sales of moon cakes have risen from the end of August. At present, the overall sales of moon cakes in 2022 are basically the same as the same period last year. "Due to the rise in raw materials, the price of moon cakes has increased slightly this year than in previous years." The person in charge revealed that consumers are more inclined to choose moon cakes of 150 to 300 yuan. Essence

Moon cakes are absolutely "protagonists" in the Mid -Autumn Festival consumer market. Every year, major businesses are creative in taste. The reporter noticed that the classic flavors such as Bai Lianrong, Wuren, Red Bean Passenger, and Egg Yolk still occupy the mainstream consumer market, and endless new flavors have become a "weapon" that attracts young consumer groups.

"This year's Mid -Autumn Festival is the most abundant year for Carrefour moon cakes." Carrefour buyers said that in addition to classic traditional flavors, there are new flavors such as matcha, chocolate, durian mango, and attract young customers to buy early adopters.

"Originally, Life.com launched moon cakes with special -taste flavors such as coconut latte and Yangzhi Ganlu this year, breaking the" dimension wall 'of drinks and moon cakes, and loved by young people. "According to Chen Sihai, general manager of the product planning department of Life Network, nearly introduced, he introduced. Two years of special moon cake flavors are favored by more and more young consumers.

When the reporter visited the market, many citizens were very concerned about sugar content when buying moon cakes. "With the importance of people's healthy diet, low -sugar, low -fat and low -oil moon cake products have become the preference for some consumers." Carrefour buyers said that this year Carrefour's "low sugar" egg yolk lotus races moon cake box received a lot Consumers favors.

"Consumption data shows that Shenzhen consumers have a significant trend of health, quality, and localization in the choice of fresh ingredients and food." Chen Sihai, the general manager of the product planning department of the Life Network Low oil moon cakes to meet consumers' demand for healthy foods.

In order to comply with consumers' pursuit of healthy diet, this year's Mid -Autumn Festival consumption season, major businesses have launched more healthy and quality -based products to meet diversified consumption needs.

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