From disorder to order, can the trunk market be installed and the dream can pull the economy

Author:Intersection Time:2022.09.08

Recently, Nanjing has taken the lead in issuing documents in the country to encourage the healthy and orderly development of the car trunk culture market. From May to the present, what is the trunk culture market in Nanjing now? Can you install your dreams and move your economy? The reporter found out.

Innovative gameplay enters the 2.0 era

One night on Saturday Saturday, although the small rain was covered, the trunk market in the Dharma Cave Scenic Area in the Nanjing Muyan Bin River Scenic Area lit people's "stall dreams" and ignited the city's "fireworks".

Spicy little seafood, creamy glue DIY convenience store, hand -painted folding fan ... A small trunk counter with unique features attracts a large number of young people to come to check in. Nanjing's trunk culture market is entering the 2.0 era. You will find that more people want to show or release their own "other" through the trunk market, not simply "want to make a profit." The young people who come together are not only for the guarantee of life, but also reflect the facing difficulties and not lying down, but still maintain an optimistic and positive attitude towards life and a better pursuit.

Xia Jun runs a flower shop and a flower artist training institution near Jinma Castle City, Hexi. Playing 'out of the trend. I hope that through the way of participating in the market, people who love life and pay attention to the quality of life will join my flower artist team. It is not only to sell here, but also to attract new customers. . "Xia Jun's trunk also has a cute rabbit. It is a good helper to attract business. Many customers will take pictures with it and upload a circle of friends after buying a flower.

Duan Xianjie also received many "new friends" here. Her trunk was filled with all kinds of catfish. According to the angle size of the fish show, the degree of rarity is determined, the selling price ranges from 80 yuan, 50 yuan, and 30 yuan. "Catfish is the most suitable category for novices. At the same time as the appearance, you only need to feed special foods for fish every day, and tap water will be provided." Duan Xianjie said that through the trunk culture market The fan community has gained good benefits.

Moving the cafe to the trunk, the single is more to do some semi -science. "I am engaged in the coffee industry, and I am also the first batch of coffee training lecturer evaluations announced by the Human Resources and Social Department. Now more and more people like coffee, but many people still don't know much about coffee. I think we have done this in this industry. For many years, it is better to bring the professional coffee culture to the streets to popularize it. "He told reporters that last year he started to support the mobile cafe in the trunk. At that time, he was only next to his shop or which square. As long as you have time, you will participate every time.

While starting the night economy, the trunk culture market is also helping the development of traditional culture and public welfare undertakings.

"This is the second time to participate in the event, and everyone is very interested in our products." Xie Jinfeng, the person in charge of the cultural and creative association of Nanjing Praph Pyreals, told reporters, "We will use the trunk cultural market as a very important collection in the future. Publication of porpoons protection. At the same time, in order to allow more people to pay attention to the protection of the Yangtze Riverproof and the Yangtze River ecological protection and expand the popularity and influence of the Nanjing Yangtze River Polorner, the association will continue to strive to make the Yangtze River Pol old -fashioned into Nanjing's urban species business cards. "

"After May, the search behavior of user search behaviors related to the trunk culture market in Xiaohong Book Station showed a sharp increase. From the city distribution side observation, it was found that the new batch of trunk cultural markets in Nanjing, Hangzhou, and Xi'an The focus of attention is the highest. "Yang Jingqian, director of Cultural and Tourism Bank of Xiaohongshu Ecological Customer Cultural and Tourism, said," Some of them saw the order after returning from the backup market of the Nanjing Wumadu. Get a check -in guide. Other users have made higher levels of requirements, and they are eager to integrate more culture and cultural and creative elements in the trunk culture. "

Government -enterprise cooperation sparks splash

Recently, the Nanjing Automotive Box Culture Market Development Alliance was established, which is also the first official guidance of the car trunk cultural market development alliance in the country.

The five -horse car trunk cultural market is the first standardized automobile trunk market in the country. It originally originated from the Wamadu Plaza, which originally originated in the Yan Binjiang style area. , Literature and Art, Social and other attributes of cultural markets. "As early as October last year, the scale has been gradually formed. During the peak period in March this year, two kilometers along Yongji Avenue, with an average of 150 cars out of the stalls per day, which caused a warm response on the Internet. Our group paid attention to it in time. In May, under the guidance of various relevant departments, we summoned the leaders of various teams, hoping to introduce the trunk team to the scenic area and carry out standardized management. After more than 3 months of exploration practice, the results are obvious to all obvious results. Huang Zhenyu, chairman of Nanjing Tourism Group.

"Nanjing has a kind of open -tolerant and compiled humanistic feelings. At the beginning of the freshman of the trunk culture market, different voices have encountered different voices. In Nanjing, whether it is the government, public opinion, or citizens, it has given tolerance and patience. More than 20 teams have carried out more than 400 various types of trunk cultural markets in the city. "Zhang Zhichao, director of the Nanjing Commerce Bureau, said that recently, the Nanjing Municipal Party Committee’ s session of the Nanjing Municipal Party Committee for the first time made clear “encouraging new formats such as trunk culture markets and other new formats and new scenarios. "Development" is an important measure to deepen the construction of the international consumer center. In the market, the reporter saw a variety of trunk heads such as Nanjing Special Police Detachment, Porpherfed Protection Association, museum, fire truck, and post office. Obviously, compared with the traditional market, Nanjing's trunk culture market has a unique cultural temperament in Nanjing. "Nanjing's car trunk cultural market, in terms of cultural connotation, in telling the story of the city and the dissemination of the city's connotation, there is still a long way to go. We hope that the cultural market in Nanjing can increase the brand's influence and increase His cultural connotation, finally formed a unique personality IP. "Wang Jing, deputy director of the E -commerce Department of the Nanjing Commerce Bureau, said," We also encourage car owners to create their own brand and ip. The cars are a small brand with good online and offline traffic, which can meet the needs of consumers' personalized and characteristic needs. "

Throughout the world, the characteristics of different styles are a bright color in the local area. For example, Morocco's Malakash Night Market, Melbourne's Victoria Market, Singapore's bamboo foot market, etc. Nowadays, the iterative car trunk markets bloom in China, becoming a new scene of consumption with culture, temperature, precipitation, and feelings in the cities. Nanjing is supporting characteristic demonstration construction, enriching application scenarios, creating well -known cultural brands, and promoting innovation and upgrading of business formats. City IP.

Yang Jingqian said that he hopes that Nanjing's trunk cultural market collection will become a new cultural consumption scenario of urban people. Citizens can experience the diversified cultural consumption content such as artistic work, personality exhibitions, and open -air movies in this space. At the same time, in the process of the orderly development of the trunk culture market, it will fully improve the public's consumer experience, so that everyone can rest assured, play happily, and walk comfortably.

The specification is to better "bloom"

On September 5, the six departments of Nanjing Commercial Bureau, Municipal Market Supervision Bureau, Municipal Urban Management Bureau, Municipal Cultural Tourism Bureau, Municipal Public Security Bureau, and Municipal Health and Health Commission jointly issued the "About Encouraging and Supporting Nanjing Automotive Box Culture Market Healthy Market Healthy City City Several measures (trials) are launched and eight policies and measures are introduced. Nanjing has become the first city in the country to encourage the health and orderly development measures to encourage the car trunk culture market.

According to reports, the measures are clear, actively carrying out various forms of automotive free trunk cultural market activities, and incorporated into the trunk market in the international consumer center urban construction activities. ; While creating a well -known cultural brand, help the market integration and development, establish in -depth cooperation with brand owners, old -fashioned samples, MCN institutions, etc., build a trunk selection platform, enrich the category of trunk business, expand online marketing channels, realize the realization With the superposition effects of multi -scenario, multi -themed, and multi -brand, a Legao -style traffic combination is formed. In addition, the implementation of safety supervision responsibilities, guide the fields to establish a sound safety, sanitation, and epidemic prevention system to ensure the legitimate rights and interests of consumers, teams (main), and venues.

Why do you want to introduce this policy? Because of the voice of all parties.

"In Zhihu, the earliest discussion of the relevant content of the trunk market was in 2014. As of 2022, the total content of the keywords reached 100,000, and more than 500 million views, indicating that the user group is very concerned about this format. Of course, there are many questioning voices. You said that it can provide young people with the opportunity of low -cost entrepreneurship, and can also drive consumption. Why do people oppose such a good thing? "Zhihu City Jiangsu Operation Center is responsible for Liu Haiyang, saying that they There are four main aspects to collect users: what to do if traffic congestion; how to standardize managers; how to avoid food safety issues; what to do if the output of garbage.

It is understood that Nanjing has given the answer to these four issues. In terms of transportation, the business department, the street community, and the park management committee assisted in the trunk and contacted themselves. Through the fixed and standardized improvement of the venue, it has created a good environment for this emerging format. Secondly, the large commercial complex in Nanjing's multi -districts began to cooperate with the stall owners of the trunk market to provide the venue while solving the problems such as illegal stop and occupation of road operations. At the same time, it can also drive passenger flow and consumption for the mall.

How to standardize management merchants? Some qualified and management experience teams are invited to join, and at the same time, the stall owners are required to provide a series of more complete proofs such as business licenses, health certificates, and food business licenses. , Make the entire format safer. Every time the market is opened, the food in the team has to leave a backup.

What should I do?"I just came earlier. I turned around, drank a cup of coffee, and ate two chicken pieces. I found that the stall owner would put a cushion, which effectively avoided pollution to the ground." Liu Haiyang said, from disorderly, from disorderly, from disorderly, from disorderly, from disorderThe new idea of government -enterprise cooperation has gradually developed into a trendy market, and the "freshness" transitions to the "normal". Where there is a car trunk cultural market, there is a romance of one night.It is understood that Zhihu has collected four suggestions from all parties at the same time: consumers hope to have more venues and fixed time, so you don’t need to search in advance when punching in, you can know in advance;Circle; establish a guidance association to have industry management review mechanisms; organize cultivation and exchange activities to carry more cultural output functions.