Affected by the weather, the new autumn clothing is cold, and the low -cost anti -season clothing is hot.

Jimu Journalist Kang Xuyang

Video editing Kang Xuyang

Right now is the season when the autumn is listed, but the repeated high temperature makes the autumn sales sales a little embarrassed.

On September 7, Jimu Journalists visited a number of shopping malls in Wuhan and saw that most of the clothing stores have been removed from the shelves one after another, and replaced them with a variety of new autumn clothes. Some clothing stores have old down jackets. Many citizens buy. Compared to the new autumn, the down jackets discounted in the back season are more popular in this season.

The down jacket is put on the store

Reverse season clothing fire over the new season

On the evening of September 7, in the major brand clothing stores of Chuhe Han Street, autumn clothing such as shirts, sweater, jackets, trench coats, long -sleeved dressing became the main hit. Many women's clothing stores, short sleeves, vests, skirts, etc. Its trace.

"Basically, the season -changing season is updated. Now it is new in autumn, and all the summer clothes have been removed." A fast -fashion chain shop clerk admits that due to the weather, the newly listed autumn clothing is not very easy to sell. "In previous years, the new products of explosive models were sold to break the code. The sparks were not large after the new year. The weather was still hot recently. Many customers who went to the store should be entangled in buying a new autumn.

Many store clerks also claim that "this year's autumn clothes can't be sold". Compared with the new autumn, it is more popular with consumers.

Customers try to penetrate down jackets

In a clothing store in the street, sunscreen, autumn jackets, down jackets and other summer and autumn and winter clothing are on sale. Some customers in the store are trying to wear down jackets. According to the shop clerk, the down jackets in the store were launched with new autumn clothing some time ago. There are new down jackets this year and old down jackets in previous years. Yes, from the lowest 50 % off, one can be thousands of dollars cheaper. "

In many clothing stores, the anti -season woolen coats, down jackets, and cotton jackets are on sale, as low as 20 % off, attracting many customers to buy.

Customers are buying anti -season clothing

"The discounts are all winter models that have not returned to the factory in previous years. Now they have made 2.5-5 % discounts. Some of the newly listed autumn costumes also have discounts, but the discounts of winter in the anti-season are even greater. . "A women's clothing brand shop clerk introduced that the best anti -season clothing is long down jackets and woolen coats." These two types of winter clothes are not much different in the annual version. It is very cost -effective to buy. The original price of more than 1,500 yuan is now 2.5 % off for only more than 300 yuan. The new in winter is generally not discounted. "

Be wary to fall into the "anti -season low -cost trap"

The online platform's anti -season clothing is also hot.

Public data shows that not long ago, the anchor's "Swedish Mixed Breast" was live broadcast of the anti -season down jacket, with a total number of viewers reached 2.54 million. During the anti -season live broadcast of down jackets, the down jacket discounts at a minimum of 10 %, and the single -site sales were as high as 4.109 million yuan.

In the anti -season down jacket style, the medium and long straight tube type and loose type are more popular. "Now this temperature, if you buy a shirt and jacket, you may not wear it for a long time. Instead, it is a good time to buy a big fold down jacket." Ms. He He, the citizen of Wuhan City, told reporters that she would buy some clothes on the back season. The basic model in the style is cheap and not outdated.

Gong Yu, a senior person in the clothing industry, said that the anti -season down jackets are generally sold since June. It can attract consumers' biggest advantage is cheap. It is also a good way for merchants. "General brands should be popular The discounts of the seasonal down jacket are not large. After the season, it will cause the backlog of inventory. Selling the back -ups of the backlog of inventory is a win -win way of benefiting consumers and brands. The discounts of anti -season clothing are high, and some mid -to -high -end brands are It will also be sold at a discount, and some down jackets with a original price of two or three thousand can be bought at the lowest less than 1,000 yuan. "

"It is undeniable that the anti -season down jacket is definitely cheap, but it is also easy to occur due to the uneven quality and bad quality due to cheapness. You also need to be alert to raising the price of the product under the guise of the anti -season to create a discount." Gong Yu also admitted that It is not excluded that some merchants will take the opportunity to sell "problems" products for anti -season clothing. Many consumers often ignore the quality due to low -cost temptation, so as to fall into the "anti -season low -priced trap". Last year, the Zhejiang Provincial Consumer Protection Commission conducted a random inspection test on a batch of down jackets sold in a batch of live broadcast platforms. There were 24 batches of the test results of the 30 batches of down jackets that did not meet the standards, accounting for 80%. On social platforms, the posts of anti -season clothing stepped on lightning also abound. Many bloggers said that they thought they had reached wool and actually bought poor quality clothes.

"First of all, it is best to choose brand clothing, with quality and after -sales guarantee. For down jackets with too low prices, you should be vigilant. Pay attention to check the voltage content, charging volume and down types on the tag or durability label. Report to the merchant after sales or platform, and apply for a return. "Gong Yu reminded.

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