Young people walk alongside the shoulders and go to the road of entrepreneurship together

Author:China Business Shixun Observat Time:2022.09.08

On August 26th, the second issue of the "Exquisite Store Owner" Youth Entrepreneurship Incubation Camp was successfully settled at the Zhou Dafu Shunde Intelligent Manufacturing Center!

Under the guidance of the Shenzhen Municipal Committee of the Communist Youth League, the "Exquisite Store Owner" Youth Entrepreneurship Incubation Camp was co -sponsored by the Shenzhen Youth Development Foundation and Chow Tai Fook Jewelry Group, and the Zheng Jiachun Youth Development Special Fund was hosted. Zhu Leizhou, Secretary-General of the Shenzhen Youth Development Foundation, and Wang Xiaobo, the person in charge of the "Shenzhen Youth Development Foundation-Zheng Jiachun Youth Development Special Fund", attended the event.

Zheng Jiachun Youth Development Special Fund is committed to the mining and protection of traditional Chinese culture and craftsmanship, support for the support of youth innovation and entrepreneurship, the introduction and training of talents in poor areas, and the creative innovation of the jewelry industry to support the dream of young people to achieve development dreams. Drive employment and promote common prosperity.

In this issue, the "Exquisite Store Owner" Youth Entrepreneurship Incubation Camp has established a platform for young entrepreneurs to build a practical simulation drill, learning and exchanges, bringing together more than 20 practitioners including jewelry designers, freelancers, new media, e -commerce people, etc. In five days, they cooperated to complete a well -known store opening plan.

The five -day Qingchuang Camp course, while supplementing the professional knowledge of the jewelry industry, also helped young entrepreneurs to build business thinking and clarify the logic of entrepreneurship. By showing and explaining real cases of the curriculum instructor, the students guided the students to discuss and interact with each other many times, lead the students to think and explore professional knowledge and topics, and establish a higher level of macro -thinking and multi -dimensional entrepreneurial perspective.

On the first day of the study of the "Youth Entrepreneurship Guidance" course, using the thinking mode of lean entrepreneurship to help young entrepreneurs find the right direction; the next morning, Liu Gang, deputy director of the Exquisite Store Business Development Department of the Zhou Dafu Jewelry China Operation Management Center The introduction and strategy analysis of the exquisite store project helps youth entrepreneurs clearly targeting the positioning of the exquisite store project to fully tap the project value points; in the afternoon, the students carried out the study of the "Business Model Learning and Store Plan" courses, and explored the industry with the mentor Business models improve the height of business cognition.

On the morning of the third day, Chen Jijuan, general manager of the marketing management department of Zhou Dafu Jewelry China Operation Management Center, introduced the development trend of the jewelry industry and led young entrepreneurs to learn the strategy and marketing ideas of Zhou Dafu's brand; in the afternoon The studio watched ingenuity works on the studio, and deeply appreciated Zhou Dafu's leading design and powerful supply chain capabilities.

After the trainees understand the development of the industry, project positioning and advantages in depth, Qingchuang Camp has launched a very practical start -up entrepreneurial course for "Store Selection", "Physical Store Management Guide", "Customer Insight and Store Marketing". Let students scientifically learn store operation skills, personnel management, and financial analysis, systematically grasp the business thinking of the store, and comprehensively improve the competitive advantage of different dimensions of young entrepreneurs.

On the fifth day, the four Qingchuangying teams carried out project roadshow and defense one by one, Zhu Leizhou, secretary general of the Shenzhen Youth Development Foundation, Wang Xiaobo, head of the Shenzhen Youth Development Foundation-Zheng Jiachun Youth Development Special Fund, and Zhou Dafu Jewelry China Operation Management Management Management Management Management Management Management Management Management Management Management Management Management Management Management Yang Yu, senior director of the Central Exquisite Store Business Development Section, Min Yanbing, CEO of Beiham Strategic Consultation, and Zhao Long, a entrepreneurial salad Startupsalad CEO, commented on the four -team store opening plan to test the five -day learning results. After passing the five judges' professional review, the students finally received a certification certificate issued by the Shenzhen Youth Development Foundation and the Zheng Jiachun Youth Development Special Fund. The outstanding team was awarded the Medal of Honor of Zhou Dafu Jewelery Group.

At the same time, the youth entrepreneurial incubation camp of the "Exquisite Store Owner" provides a full range of exquisite store opening support and commercial cooperation resources for each young man, helping young people with dreams to successfully start a business.

Yuan Minhua, the jewelry appraiser of the second phase of Qingchuangying, is paying attention to the development trend of the jewelry industry, but also continuously learns a diverse business model. She said: "Our future entrepreneurial planning to the brand line, and Chow Tai Fook, a brand nearly a century -old brand. There are many things worthy of our learning. This time, Qingchuang Camp also provided us with a very good platform to simulate practice and help us streamline the direction we want to develop. "

Chen Chao, a veteran of the consumer goods industry in the second phase of Qingchuangying, learned the knowledge of jewelry industry across the field, and tried to start the new development of personal entrepreneurial projects. He said: "The course is very fulfilling. The five -day study allows me to quickly understand the future of the industry The development trend has gained a lot of inspiration in retail management and strategic aspects. I am very optimistic about the exquisite store owner's project, which can allow more entrepreneurs in different fields to join the jewelry industry. "

Su Wenlong, a graduate of the second phase of Qingchuangying's post -00s, explored the opportunity of innovation and entrepreneurship in the jewelry industry, and explored the opportunity of traditional brand youth. He said: "Zhou Dafu, as a leading company in the jewelry industry, I have always been interested in it. In the future, I also have the idea of ​​opening a delicate store, so I register for Qingchuangying for learning. This course arrangement is reasonable. I have been greatly improved by learning. According to the current development trend, Zhou Dafu continues to go on the slope, and it is more modernized and more modernized Young, so I have confidence in it. "

This time, the innovation camp, for every ideal young man with ideals and love, unwillingness, and desire to achieve a career, open up the door of innovation, jointly learn advanced ideas and stimulate innovation potential.

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