Perfect World Eddie: Direct integration, leading new consumption of generations of generations

On June 17, the 6th Zhongguancun Digital Cultural Industry International Summit was held in Beijing. The theme of this summit is "ignited the digital engine, empowering the future world", and adopted the "online+offline" model. , Jointly explore the new trend, new opportunities, and new technologies of the development of the digital cultural industry.

At present, generations of Cultural Consumption have become hot topics. At the summit, the organizer set up the "Cultural Consumption Value and Power Theme Forum of Generation of Gen Z", inviting Leng Yan, Secretary -General and Researcher of the World Media Research Center of the Chinese Academy of Social Sciences, a professor Bo Director of the School of Journalism of Tsinghua University, and Executive Director of the New Media Research Center of Tsinghua University Shenyang, Edi, editor -in -chief of the Perfect World Group, Niu Ying, Chairman of Beijing Zhongchuang Cultural Tourism Cultural Industry Group, Zhu Chengming, deputy secretary of Bilibili Party Committee, Xu Mingming (Beijing) Sports Culture Co., Ltd. Xu Ming Experts and scholars from all walks of life conduct special discussions. Eddie, the editor -in -chief of Perfect World Group, delivered a keynote speech entitled "Division of Fusion, Leading New Consumption of Generation of Gen Z". Eddie said: "The new generation of information and digital technology are fully integrated into different fields of the cultural industry, and the real integration is into a new trend of cultural consumption in generations. The method of" real integration+cultural and creative thinking "will better enhance Z Z New experience of cultural consumption in generation to promote the continuous innovation and upgrade of China's digital cultural industry. "

The picture shows the perfect World Group editor -in -chief Idi delivered a speech

Gen Z to lead Chinese culture consumption new fashion

According to the National Bureau of Statistics, the population of generations in my country is about 260 million, with an expense of 4 trillion yuan, accounting for 13%of the total family expenses. Generation Z is gradually becoming the "main force" of Chinese consumption. Discuss the cultural consumption characteristics and consumption methods of generations Z, which has great social significance and value for better grasp of the future development trend of cultural industry development and the promotion of cultural power.

Generation Z is known as the "Internet generation" and "two -dimensional generation". With the development of the Internet and digital information technology, consumer characteristics have also shown significant characteristics such as "networked, fashion and personalization". They love online games, e -sports, online movies, online live broadcast/concerts, etc., are keen to consume traditional cultural consumption. At the same time, they pay attention to the development of emerging technologies such as 5G, artificial intelligence, VR/AR, unmanned driving, and Yuan universe. In addition, generations Z ’s attention to personalization and experiential consumption have also prompted the emergence of online celebrities, fan economy, two -dimensional economy development, and the emergence of consumer circles such as e -sports circles, two -dimensional circle, and national wind circles, which has made it more to make it more to make it more to make it more to make it more to make it more to make it even more. Experience venues such as VR Experience Museum, Bent Room Escape, and Script Kill are widely popular.

Especially under the epidemic, people's consumption concepts and consumption models are changing, and the integration of technology and culture is getting faster and faster. "Everything can be online" has become a trend. The online cultural innovation models such as live broadcast, VR/AR tourism, and "cloud shopping exhibition" have continued to emerge. Gen Z is close to traditional Chinese culture, has cultural self -confidence, and actively embrace scientific and technological development, enjoy online culture and economy, and tend to the cultural experience of science and technology, personalized, and scenario.

"Digital integration+cultural and creative thinking" innovation culture and new consumption

In response to the changes in industrial digitalization and the characteristics of the cultural consumption of generations Z, in recent years, the perfect world has proposed the unique development path of "digital integration+cultural and creative thinking". Through technological innovation and cultural creativity, it promotes the self -innovation of products, enhances the Cultural C culture New experience.

In terms of technology application, the perfect world in -depth application of AI, cloud computing, AR, VR and other technologies to increase product technology. In the field of game, the mobile game of "Xinxiao Ao Jianghu" under Perfect World, as a new result of cooperation between Era engine and Hongmeng operating system, uses distributed collaborative computing capabilities to achieve performance and support, providing high -quality experience. In the field of e -sports, Perfect World not only uses various cutting -edge technologies such as AR/VR/MR, but also actively develops virtual anchors, virtual digital people, etc. to create a new e -sports scene and experience.

In terms of product innovation, Perfect World launched a two -dimensional -style multi -person open -world mobile game "Phantom Tower" at the end of last year. After the launch, more than 10 million users were added in the first month, becoming one of the masterpieces of the perfect world in the trend to category. In April of this year, the mobile game of "Magic Tower" opened a new version 2.0 "Vera Time and Space". The game content and quality have been upgraded again, which is fully recognized by generations of players.

In terms of cross -border integration, Perfect World Holdings Group has innovated and upgraded traditional industries such as non -heritage, cultural blogging, and cultural tourism through cultural and creative thinking, creating an interactive, personalized and immersive cultural experience for generations Z. For example, the group's game products are incorporated into non -heritage and traditional cultural elements such as the Beast Head, Sanxingdui, Qianhu Miao Village, Dunhuang Culture, Nanjing Muzi Temple, and are committed to the inheritance of Chinese culture; The anime IP "Dinosaur Hostel" has an IP innovation attempt on history and culture; in the field of cultural tourism, cooperates with Wuxi Huahua Bay Scenic Area, relying on the real scene of Tangfeng Song Yun in Huahua Bay, integrating online and offline and VR/ VR/ AR technology has upgraded the scenic area into a large immersive game space. Through the "Qianhua Bay Gaming Real Linerous Cultural Tourism Experience", it meets the theme and personalized tourism needs, and promotes the scenic area from "serving the economy" to "experience economy" Upgrade.

It is reported that this conference was guided by the Propaganda Department of the Central Committee of the Communist Party of China, the Ministry of Culture and Tourism, the National Network Information Office, the Propaganda Department of the Haixian District Committee of the Communist Party of China, the Digital Cultural Industry Think Tank, Zhongguancun Digital Cultural Industry Alliance, Yuquan Think Tank, Daily Economic News Hosted, the Peking University Audiovisual Communication Research Center and the School of Cultural Industry Management of Communication University of China aim to implement the decision -making and deployment of the Party Central Committee and the State Council, in -depth tapping the digitalization of the cultural industry, promote the integration of cultural and scientific and technological, promote the cultural industry and the digital economy, and the digital economy, and the digital economy, and the digital economy. The real economy deeply integrates "Fu Zhi". Gen Z's growth in China's rapid economic development, rising national strength, and prosperity of cultural prosperity. He has strong national identity, cultural self -confidence, and scientific and technological perception, and has become the core force to promote the innovation and reform of China's cultural industry. Regarding the future development of the cultural industry, Eddie said in his speech: "In the future, Perfect World will continue to adhere to the development path of" real integration+cultural and creative thinking ", give full play to its own digital cultural and creative genes and value, and pay more attention to the digitalization of user experience. , Personalized, immersive innovation, through multiple changes and cross -border empowerment, promote the integration and development of 'culture+technology', and help the digital cultural and creative industry to achieve high -quality development in a longer -term business model innovation and format integration and innovation competition. "

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