Jinan local cooking brand cross -provincial successful trademark protection protection Jinan market supervision bureaus cross -provincial and municipal law enforcement cooperation opened a new bureau

Qilu.com · Lightning News, September 8th. Recently, Xue Xingzhu, a legal representative of Shandong Xueji Food Technology Co., Ltd. Xue Xingzhu, took the Jinan Market Supervision Bureau to thank him. "Through this cross -regional protection operation, we have maintained the brand image of our company. I sincerely thank the Jinan Market Supervision Bureau for their emphasis on corporate rights protection and efforts to pay tribute to you!" Xue Xingzhu said excitedly. This is a classic case that has comprehensively improved the cross -regional supervision and protection of intellectual property rights since the establishment of intellectual property protection protection cooperation mechanisms for the 12 provinces and cities.

Jinan local brand "Xue Ji Fastening" has expanded its business to Xuzhou, Jiangsu in 2020, and opened a number of stores in the local area. In April of this year, with a complaint of consumers, a cooking Co., Ltd. and a cooking Co., Ltd. of Xuzhou and Xuzhou, Fengxian Branch, used trademarks similar to the "Xue Ji Dao" without permission. In addition The design of the "Xue Ji cooking" is similar, and its subjective intention to attach goodwill has obvious, which has caused public confusion and misunderstanding.

On June 20, the intellectual property administrative protection collaboration activities of the twelve provinces and cities were held in Qingdao. The special trademark protection list of the twelve provinces and cities was announced at the scene. The market supervision department transferred the clue of the "Xue Ji cooking" trademark infringement on the spot. After the meeting, the Jinan Market Supervision Bureau and the Xuzhou Market Supervision Bureau further docked and coordinated the promotion of rights protection. On July 8th, Xuzhou Fengxian Market Supervision Bureau responded that all the two companies suspected of infringement had rectified.

At this point, for the "Xue Ji Dao" company, a cross -regional commercial rights protection is successfully completed, and for intellectual property cross -regional protection collaboration mechanism, the action has just begun.

The trademark infringement of Jinan's "Xue Ji Holying" company in Xuzhou, Jiangsu, fully reflects the important role and effectiveness of the intellectual property protection cooperation mechanism of intellectual property rights in the twelve provinces and cities. The Jinan Market Supervision Bureau will conduct in -depth exploration and development of cross -regional law enforcement collaboration, actively participate in the promotion of intellectual property protection cooperation mechanisms for intellectual property rights in the twelve provinces and cities, the cooperation mechanism of intellectual property law enforcement protection protection protection cooperation mechanism for 15 cities in the four provinces of Jin, Ji, and Henan, and nine provinces of the Yellow River Basin (District ) The construction of intellectual property administrative protection collaboration mechanisms, jointly promote a series of tasks such as infringement judgment, cross -regional arbitration mediation, key geographical indication protection, etc., to achieve the connection, work synergy, strength integration, resource coordination of intellectual property protection policies between provinces And improvement.