I gave up 500,000 years of salary and came to take a bath for the elderly

How many elderly people are in trouble because they can't take a bath?

One day last spring, Tang Bo and his new boss, new colleague knocked on the door of an old man.

The 85 -year -old man was paralyzed on the bed straight. Due to half the depression of the head after the craniotomy, his face was appalling, and he completely lost his ability to communicate with the outside world. The room was filled with a mixed odor formed by the elderly for a long time.

Tang Bo unconsciously held his breath, and then spread out the waterproof pad with his colleagues, put on the blue inflatable bath, began to put water, and the elderly lifted the old man from the bed and sent it slowly to the tank to lie down. The old man scrubs every part of the body.

After the old man was out of the bath, the pungent odor disappeared. With his family thanks, Tang Bo felt the sense of accomplishment of "being needed".

Since that day, 38 -year -old Tang Bo has officially became a "help bathing master".

When people reach middle age, choose to change their career

Tang Bo told China News Weekly that he lived in a happy family, his parents were healthy, and his wife gave birth to a lovely daughter 5 years ago. Before becoming a "help bathing master", the longest job in his time was the airport diligence and did it for 10 years.

Tang Bo (right) switch to a bath aid map: Ma Yongdong/Photo

Because of the particularity of the work of the ground work, Tang Bo often feels negative energy.

"Passengers found me and said that I had lost my stuff. If I didn't help find it, I would complain to me." Tang Bo said. The passenger's emotional dissatisfaction due to the delay of the flight, and the first venting object was always diligent.

Tang Bo still remembers the scene where he was abused by a passenger at the nose. "Do you know how big I am going to sign a contract? Tens of millions! Do you pay me if the plane does not fly?" Recalling the past incident At that time, Tang Bo would still feel sad.

The accumulated negative emotions broke out at the age of 36. Regardless of his parents, Tang Bo resigned naked.

At first, Tang Bo was preparing to do his own career, operating imported food, decoration agencies, human resources management ... it was not ideal to try 6 different directions.

Friends who do business around them intentionally or unintentionally mentioned "population aging" and "pension industry", which made Tang Bo move and left a heart. Soon, he brushed the service content of the "door -to -door bathing" on the short video platform. "Is there such an institution in China?"

Li Minhua is 5 years older than Tang Bo. He has been a sales director in a foreign company in a car parts and has an annual income of 500,000 yuan. During her study of MBA, she talked with overseas friends to talk about the service project of Japan's "door -to -door bathing", and turned her eyes to the pension industry. She decided to choose the highlight of the "door -to -door bath" to start entrepreneurship.

In this way, Tang Bo saw Li Minhua in the office where Li Minhua's own house was changed.

At first glance, Li Minhua met this big boy with a height of one meter nine -meter -old. He was tall and high, with good static talents, and his strength was victorious. Tang Bo became a "social cattle" who could chat and attract people. In this way, Li Minhua became Tang Bo's new boss.

Another "boss" of Tang Bo is Wang Jiao. He is 32 years old. He has worked in two Internet factories. He has brought 50 people teams and has also obtained considerable salary.

Because of the entrance examination, Wang Jiao met Li Minhua. The two discussed the mature pension industry projects abroad, such as the direction of the elderly bathhouse, the elderly equipment and equipment, etc. The two judged that the former was in China. It's right.

Wang Jiao accompanied Li Minhua to the Beijing Civil Affairs Department for investigation and learned: There are 150,000 disabled elderly people who have been in the book in Beijing; in addition, only about 1%of the elderly across the country can live in an elderly care institution, and the remaining basic home care. Third, the bath service team is blank in Beijing. From the country, the number of disabled elderly people exceeds 40 million. There are no sales projects for surrounding products and services other than bathing. It can be seen that the development space and potential of this service are huge.

After the investigation, Wang Jiao decided to join Li Minhua's team, and "with capital into the group" became a partner.

"What is difficult to say in the future, but at least at the moment, it is difficult for the elderly to use artificial intelligence AI to replace it." Wang Jiao told China News Weekly.

cure and depression

In Tang Bo's view, "on -site help bath" is a warm business. Although it is a service that needs to be paid for the service object, in addition to giving physical skills, the bathner also needs to provide warm companionship.

"Some of the elderly people we have served have not taken a bath for several months, and have not taken a bath for the longest three years. I can imagine his difficulty and distress."

The most comforted by Tang Bohe team is the sincere thanks for the elderly and family members who have received their service.

Uncle Jiang, who lives in the old community, is a relatively impressive service target of Tang Bo. He has degenerate language ability and half -body dysfunction due to cerebral infarction two years ago. Due to the inconvenience of mobility, he often has not waited to go to the toilet, urine urine. The liquid wet the pants, and the smell of urine, sweat, and medicine was pungent mixed in the family ... The daughter who depended on her father was timid and could not take a bath for her father.

Because he could only solve personal hygienic problems by drying in the long run, Uncle Jiang started to be irritable, and often had a move of pushing people and hitting the rehabilitation device. Since Tang Bo and his colleagues came to the house for Uncle Jiang, Uncle Jiang's mental appearance has changed greatly.

Whenever he learned that Tang Bo was coming to the house, Uncle Jiang's emotions were extremely excited. After taking a shower, he will go to the door of the house regardless of the blocking, thank him in person, and then return to the table to the table, open a bottle of beer ...

Tang Bo carefully asked the elderly to help the bath and feel the map Ma Yongdong/Photo

Another old man was born in the navy. The first group of students stayed in Russia. After returning to China, they made Russian translations.

Tang Bo also remembered that the grandfather was soaked in the bathtub and danced to himself about the days when he was sitting with the naval commander. "That's the most glorious time," the old man said.

Seeing an old man wearing a basketball team LOGO, Tang Bo talked to the old man basketball.

There is also a customer who placed some wine bottles on the ground, and Tang Bo took the initiative to pull the topic: "Uncle, the iron cover two pot heads in your cabinet, I have never seen it!" The old man was immediately activated by Tang Bo's enthusiasm to express his expression Desire, take the initiative to give Tang Bo a good wine that he hides in his privately.

"This ability may be inherent. I grew up in Beijing Hutong since I was a child. Except for relatives like grandfather and grandfather, the uncle and aunts in the hutong and the yard were talked to me." Tang Bo said "In short, in a few words, I can coax the elderly."

But Tang Bo quickly discovered that warmth and sense of accomplishment are not always accompanied by his own work. "The disabled elderly people I have served have paralyzed, severe muscles, etc., and their economic conditions and living environment are uneven." Tang Bo admitted that it was difficult to imagine before engaging in this profession. It seems that it is normal, these elderly people can only lie on the bed by imagination.

In November last year, Tang Bo was a child's paralysis, and his legs could only curl up in the chest to take a bath. The second day of the service was the 60th birthday of the elderly.

The old man's sister told Tang Bo that his parents couldn't worry about this younger son during his lifetime, but because of his age, his brothers were unable to take care of their younger brother.

When Tang Bo learned that the biggest wish of the old man was "I can see his legs away, because he never straightened in this life", Tang Bo collapsed and ran to the corridor and cried.

Because the service targets are the elderly or patients, Tang Bo has also experienced a lot of life and death. "Although our service is not a dying bath, some customers have died after the service."

"There is a big brother 9 years older than me who has gradually frozen disease. His son has always concealed his illness at him, and I never mentioned his illness. The big brother was very optimistic, and he joked with me when taking a bath. Sometimes I feel uncomfortable, so I can cup and bleed. "A month ago, Tang Bo saw the circle of friends of the elder brother and learned that his elder brother had gone.

Tang Bo picked up his mobile phone to China News Weekly, "There is another old man who serves him once a week, but in the past six months, he hasn't contacted me ..."

After making a bathing master, Tang Bo sometimes thinks of these people who have left. Before they left, did they take a comfortable bath? How many elderly people are in trouble because they can't take a bath?

Don't make money, but persist

Although the identity of a partner, Wang Jiao is also a bathner. Because the orders of women disabled only account for 20%of the overall order, she has more energy to run the market.

What made Wang Jiao unexpectedly was that his proud Internet experience in the past could not be used in the bathing industry, because the target customer group was a group of people far away from the Internet.

The disabled elderly people have been high for many years. Even if they are willing to help them buy services, they are almost half a year old. "This group is not skilled in the use of smartphones order services and mobile payment." Wang Jiao said, "In the first day, I only opened the online project on a living service platform.

The online promotion is also frequently frustrated. Wang Jiao and the team's friends ran to all sizes to promote with materials such as Yilabao. "I communicated with some pension stations, but there were nurses on the station in the station that was engaged in a simple bath and had a 'direct conflict with our business."

Wang Jiao and Li Minhua Research on Bathing Bathing Entrepreneurship/Interviewee provided

In order to expand the market, Li Minhua had contacted a community and stated that he could give 100 disabled elderly baths for free bath, but was rejected by the family members of the elderly. They thought that the old man would catch a cold and sick, and resolutely rejected Li Minhua's kindness.

At the same time, the price is also an unavoidable problem. At a time, a home -help bath charging is 400 yuan, and many families say they cannot accept it.

Uncle Zhang, who accepted the "door -to -door bathing" service for the first time, told China News Weekly, "Compared with the aunts of some housekeeping companies and the nursing workers of the hospital, the bathing service is indeed refreshing and the quality is too good. If we can afford it at 400 yuan, it is estimated that not every family is willing to spend or frequently spend this money. "

"These 400 yuan, one order to take a bath, is it expensive?" Li Minhua was full of grievances. "Every time the group on the door helps baths is three artificial groups, there are gasoline, purchased equipment and special equipment, etc. Both visual, transparent, and calculated. "

"We have been in business for more than a year, and until now, we have accumulated 300 customers. Not long ago, there was a new customer who introduced us by his wife through the community street director. Our service is basically in a state of mouth. It is difficult for the potential customer group to find us. "Wang Jiao said.

Today, Li Minhua and Wang Jiao are still putting money in the project. There are six members in the team. In Li Minhua's view, the stable salary of the bathner must be guaranteed, otherwise no one will be willing to do this job in the future.

A senior Internet product manager who has been engaged in public welfare projects for many years, Zixi (a pseudonym) analyzed China News Weekly: "From the perspective of increasingly expanded the elderly group, it is a real demand for the elderly. Due to multiple reasons, the real needs of some disabled elderly people may be hidden by the family. The demand side of the elderly bath is not fully met, and the service supply side does not fully reach the demand side. "

According to the officially released by the Ministry of Health of Japan, as of 2019, there are 151 door -to -door bathing institutions in Tokyo, with an average of 5 elderly people over 65 years of age, and the penetration rate is significantly higher. At present, such institutions exist only in my country, Shanghai, and Chengdu.

There are three existing bathing institutions in Beijing, with little scale and influence.

Although Tang Bo's salary is far lower than the days at the airport, he still chose to persist, "Only that, when we are old, one day, someone will help me take a bath." "At that timeI talked to them, and I worked at the airport when I was young. "Tang Bo said.

Author: Ye Zhufeng

Edit: Hu Kefei

Operation editor: Wang Lin

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