Cultivate the "Sandu and Four Cities" city brand, and in the next three years, Xi'an will do this

"China Business Daily"

On September 7, the Xi'an Municipal Government News Office held a press conference on "Xi'an International Consumer Center Cultivation and Creation Creation and Creation". -2024) "(hereinafter referred to as" Plan ").

According to Zhang, the "Plan" mainly includes three parts: the creation goals, key tasks and security measures.

2 creation goals

There are two main aspects of creating goals:

The first is to cultivate the "three capitals and four cities" city brand. Xi'an should accelerate the construction of the "historical and cultural capital" that demonstrates Chinese civilization, lead the "fashion shopping capital" that leads the trend. "Famous City", "International Education City", "International Conference Exhibition" and "Famous City in the World".

The second is to promote the high -quality development of the consumer market. "Strive for 2024, the total retail sales of consumer goods in Xi'an will reach 630 billion yuan, and the total tourism revenue will exceed 400 billion yuan, achieving Xi'an 'consumption contribution, city's first point, fashion leadership, format innovation, and economic outline. A large leap in this area, actively integrating a new development pattern of mutual promotion of domestic large -scale and domestic and international dual cycles. "Zhang Xuanmin said.

8 key tasks

The Plan clarifies the eight major tasks:

The first is to build a historical and cultural capital. Relying on Xi'an's millennium historical accumulation, the construction of a Chinese civilization city, focusing on the "3+4+10+3" project. "3" refers to the three theme lines of the three "roots of the Chinese civilization" of the three "roots of the Chinese civilization" of the root -seeking marks, the ancient capital marks, and the red mark; Four urban cultural IP; "10" refers to the top ten historical and cultural exhibition areas including the Gate of the Northern Court, the Beilin, the Xiaoyan Pagoda, the Daming Palace, and the Han Chang'an City; "3" refers to Heritage exchange cooperation and building the "three meetings and three sections" brand three measures to expand foreign cultural exchanges and cooperation.

The second is to build a fashion shopping capital. Promote the internationalization, intelligence, and fashion development of retail business, build world -class consumption "circles", integrate the development of consumption "belt", international fashion consumption "street", and trendy fashion consumption "points".

The third is to build an international food capital. Vigorously develop specialty food in Xi'an, cultivate 100 high -growth local catering companies, and strive to reach more than 100 in Xi'an by the end of 2024.

The fourth is to build a "Belt and Road" international tourist city. Build the development layout of the "one nuclear and two corridors and eight vera" in international tourism. Through consumption and innovation, create eight international tourism brands such as historical culture, red culture, landscape culture, festival culture, competition culture, performing arts culture, fashion culture, and catering culture.

Fifth, the construction of the "Belt and Road" international education city. Give full play to the advantages of Xi'an higher education, accelerate the cultivation of a group of educational brands with global influence, and create a world -renowned international education city.

Sixth, the construction of the "Belt and Road" International Conference Exhibition. With the efforts of the "Belt and Road" development opportunity to build a comprehensive industry in the Ecological Zone, the Airport New City Linkong Industry, the International Port Area Cultural and Sports E -commerce Industry, the High -tech Zone High -tech Industry, and the Cultural Tourism Industry of Qujiang New District.

Seventh, the construction of a world competition. Continue to amplify the effect of the Fourteen Games, actively expand the sports and consumer market, take sports events as the main line, and strive to promote the construction of a famous city in Xi'an World events.

Eighth is to build an international and convenient consumption environment. It mainly optimizes the consumption environment from 4 aspects of improving the urban consumption environment, improving consumer policy system, promoting regional consumption linkage development, and adhering to green consumption.

In addition, the plan also clarifies 68 key projects, tasks and responsible units in cultural tourism, commerce, education, education, sports, conference exhibitions.

7 o'clock protection measures

In terms of guarantee measures, the "Plan" clarifies to strengthen the protection from 7 aspects such as strengthening organizational leadership, strengthening supervision and implementation, promoting system reform, establishing standard systems, optimizing consumer facilities, innovative publicity and promotion, and strengthening talent support, forming Xi'an City City City Together the work together to create the work of creating international consumer center cities.

Zhang Chuanmen said that in the next step, Xi'an will fully implement the "Plan", benchmark "international", closely follow "consumption", focus on "center", highlight "characteristics", and use "historical culture, fashion shopping, international food" as the The development engine is driven by "international tourism, international education, international convention and exhibitions, and world competitions", reflects the "Xi'an characteristics", establishes the "Xi'an brand", accelerates the cultivation of cultural connotations, highlights the Chinese style, leads the western trend, and faces " Belt and Road "characteristic international consumer center city.

China Business Daily reporter Maomina

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