Reading Special Draft | How can Xiaohongshu enter the tourism industry?

Recently, Xiaohongshu, who has enjoyed the sweetness in exquisite picnics and exquisitely, began to aim at the tourism market.

Today, let's talk about how to fight the small red book tourism market.

I don't know if you have used travel strategy websites such as horse honeycomb and poor travel network. In the PC era, more than a dozen landscape photos plus thousands of words of travel notes, coupled with web music, are typical travel strategy god posts. However, in the era of mobile Internet, especially in recent years, the short -picture content of Xiaohongshu has already surpassed its predecessors and has become the first choice for young people to find travel strategies.

Most of the Malaysia website travel notes are long graphics.

In the report of "2022 China Camping Market Insights" report, it is mentioned that Xiaohongshu is currently the preferred platform for users to obtain camping information and share camping experiences. The official information of Xiaohongshu shows that in 2020, the number of notes published by Xiaohongshu annual notes increased by more than 150%year -on -year. Among them, the hostel increased by more than 500%year -on -year. At present, Xiaohongshu's "Camping" notes even go hand in hand with the "beauty" entry that started with Xiaohongshu, exceeding 4 million.

Source: Analysis analysis

Little Red Book on the content platform has always been anxious. Extending from camping to tourism, Xiaohongshu's traffic monetization path gradually becomes clear. However, Xiaohongshu did not intend to copy Ctrip's homework. The focus of Xiaohongshu to expand its tourism industry is not in the traditional OTA (Online Travel Agency) business such as tickets and air tickets. Its business focuses on creating a community!

For example, Xiaohongshu is in Anji, Huzhou, Zhejiang, Zhejiang, and built an offline camping place "Anji Xiaohangkeng"; it was launched "Little Oasis". Recently, Xiaohongshu applied to register multiple trademarks such as "Little Red Book Camping", "Little Red Book Camp", "Little Red Book Culture Tourism". Xiaohongshu, eventually aiming at the online grass to the offline experience, and then returned to the consumer closed loop sharing online.

How to interpret Xiaohongshu to enter the tourism industry?

First of all, online and offline are becoming more and more integrated to form a closed loop of digital life and real life. The Internet platform service extends from online to offline, and it is inevitable to pass online and offline. It is definitely a technical work, and at the same time, the cultural tourism industry is also used to heavy assets and high debt. Can the "camping wind" around the city scraped on Xiaohongshu drive the "boat" of offline travel? The actual effect of Xiaohongshu's entry into the tourism industry needs to be observed.

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