How can the tourist attraction adhere to and break through under the epidemic -the new journey to see how to "find the opportunity" in the ancient town of Shaanxi Travel

Under the environment where the overall tourism industry has suffered from repeated and normalized outbreaks and abnormal changes, how can the tourist attraction take out of the crisis, get rid of the dilemma, and the innovation bureau to solve the realistic difficulties at the moment. In order to continuously provide stable, reliable, and long -term business development guarantees, and the "real gold and silver" that gradually rely on policies to achieve the long -term goal of "holding, too difficult, and having a head", the tourist attraction can be described as "the magical power of the eight immortals across the sea". From the highlights of the development of the tourism economy, to the bleak state of the granules, the incompetence, and the difficulty of sustaining, it is just the tip of the iceberg that appeared under the three years of the epidemic. In the face of the severe situation, many tourist scenic spots did not listen to the destiny, there was no negative waiting, and did not give up "lying down", but instead adhere to the eyes, gritted their teeth to save themselves, and break through against the trend.

First, the "activities of activities, cultural singing" pull the drainage local consumption circle.

If the tourist attraction wants to achieve "tourists come in and the brand go global", it must meet the consumer needs of the local living circle, continuously optimize the tourism environment, enhance the tourist experience, and develop new tourism formats. Products, holding festive, human culture, and trendy brand activities to enrich the supply system and extend the industrial chain. In this regard, the Shaanxi Travel Zhuge Ancient Town targeted the "night economy" pulse, gathered popularity with leisure night tour, conforms to the trend of night tour development, and strives to create a colorful "night opening" method to create "online+offline" "Day+Night", "Huimin+Enterprise" in the new model of deep integration, and promote many "night" attitudes such as night banquet, night tour, night show, night entertainment, night purchase, night stay. Not only did the local residents enjoy the "poems and far away" close at hand, but also prompted the tourism market to enter the world.

2. Putting water and fishing, building nests to attract phoenixes, and integrated into the integration and development of "cultural tourism and businessmen".

Under the impact of the epidemic, the tourist scenic spot can only highlight the prevention and control of the epidemic in the adversity and marketing. The project improves the quality of consumption, and continuously exerts accurate strategies, practicing internal skills, and accumulating strength in order to achieve a strong "counterattack". If the project sector with deep cultural heritage and the wonderful cultural tourism and benefiting the people's activities are not enough to impress more tourists, then the introduction of major entertainment projects, emerging consumer scenarios, and digital transformation are the quality of tourism formats, efficiency, efficiency, efficiency, efficiency, and iteration upgrades. The best "golden signboard" is the meaning of the tourism industry to explore the new development path.

It is reported that the 360 ​​extreme flying ball project "Qinling · Soaring", which is about to be put into operation, is about to be put into operation soon. This project is a key part of the strategic planning of the scenic area's "diversified integration, scientific and technological innovation, and the development of the entire industrial chain". The diversified development of + tourism + industry integration "provides tourists with a new type of tour experience with" cultural connotation + scientific and technological innovation + interactive entertainment ". The total investment of large -scale amusement parks under construction in the scenic area is about 100 million yuan, covering an area of ​​about 11,000 square meters. After completion, it will become a "new landmark of cultural tourism" in southern Shaanxi.

Third, start another stove, and make a different approach to make the "non -heritage" project "scene" add.

With the continuous advancement of the national "non -heritage" protection and the continuous improvement of the development level of inheritance, a series of vivid "non -heritage" inheritance practice provides new impetus for the revitalization and development of tourism. "One industry is prosperous and the industry is prosperous", many tourist scenic spots have followed the trend, continuously improve the level of non -heritage protection, continue to write a new chapter of innovative protection and inheritance, diversified integration into life, and put non -heritage project industrial planning, business innovation, commercial operations, commercial operations Organic linkage. Deeply dig deep into the cultural value of the "non -heritage" project, and promote the "non -heritage" to take root and settle down. "Stones from other hills, can learn". The unique "Three Kingdoms Culture" and "Zhuge Culture" resource endowment in the ancient town of Shaanxi Tourism is "combined" with the "non -heritage" project. Non -heritage products integrating content research and development, production, communication, and transactions are the marketing publicity model, which provides realistic possibilities for stimulating tourists' consumption power, expanding new cultural carriers, and creating a new experience. Show the window.

Facing the sea and walking towards "new". The "Night Economy" in Zhuge Town in Shaanxi Tour gradually heated up and recovers. The tourism data of Zhuge Water City reached a record high. The "Qinling · Soaring" project was put into operation. The gorgeous turning of the "cold winter" and the gorgeous turn of risks and turning risks is the best proof of the Shaanxi Town of Zhuge's ancient town and breaking the backbone breakthrough.

Everyone in the past is a prologue. In addition to trying to find the largest number of equivalent, best connection points, and strongest fit points for the integration of literary tourism, tourist attractions should be intensive and move forward, and continuously explore the road of "tourism+" efficient integration and development, and build an industry and foreign alliance. Realize the "sharing" of customers and "connect" business opportunities, and further innovate the form of activities and content carrier to meet the experience needs of customers in different fields, and strive to create an open, tolerant, vibrant, and fashionable cultural brand. The purpose of the integration of cultural tourism integration, creating a new scene of diversified consumption, and creating a four -time tourist destination as a purpose, the flag of hunting is on the journey of globalization, high -quality and high -generation sense. To far away.

- END -