Thirty years adhere to the old -fashioned moon cake skills, she retains Mid -Autumn Festival memory with her heart

#秋#Mid -Autumn Festival#

The autumn is high, and the taste of the festival. In Xigou Toutou Village, Shifang Street, Shexian County, before reaching Chu Yongqin's home, a strong flavor of moon cakes rushed to face. When the reporter arrived, she was busy communicating the order.

"Sister, book 10 parts of Suzi's five -kernel moon cake for me, 1 kg each. 6 copies of the packaging, I give it to my friends. I do n’t need to pack up, I go home to the elderly and children to eat. I have already transferred it to you. I will get it tomorrow afternoon. "

"Okay, I will prepare the ingredients. I will do it for you tomorrow morning. You can get it in the afternoon." Chu Yongqin, 52, answered the phone and was busy making moon cakes. The Mid -Autumn Festival is approaching, and the business of roasted moon cakes has reached the hottest time. Every day, Chu Yongqin and a few helpers have been busy from 6 am, and have been busy until seven or eight in the evening. I work for ten hours a day.

Chu Yongqin, who has always lived in the village, is such a person who is walking at the front of the market. She relies on the craftsmanship of moon cakes and uses exclusive formulas to secretly make a mellow and crispy moon cake, which is recognized by the market. Today, let's take a look at her together!

I insisted on making handmade moon cakes for more than 30 years

"The rent is too expensive. The store moved from the bustling area in the town to the rural hometown, eliminating the rent, and it did not delay the care of the family and doing business."

"I used to make cakes in the shop town. Later, the rent was too high, so I moved to the house. This does not need to be rented by the house. It is convenient to take care of the family and see the children. She once rented the door in the town and made pastry business with the old man in the family. At first, there were few cakes in the town, and the business was not bad. Later, the pastry shop gradually increased, reaching seven or eight, this business was slowly not good. Rental is growing every year, but business orders are not increasing until the rent is not available. There was no way. Six years ago, she closed the shop in the town and pulled all the equipment for the pastry to return to the rural hometown. "The old man at home has done this business. From the opening of the store to the present, it has 30 years." Chu Yongqin introduced that it is professional, and they can also be said to be a ancestral craft. The cake varieties include cakes, moon cakes, peach crisps, fried fruits, noodle fish, honey, etc. are all local traditional flavor cakes. Different from other people's families using mechanical industrialization, she made these pastries, from noodles, ingredients, mixing materials, shapes, roasting, and packaging. The biggest difference between hand -made and machine production is that food raw materials do not contact mechanical mechanical materials. It can retain the original taste of the pastry, the taste is better, and the taste is more fragrant.

Choose the material with your heart, be willing to use the material

Today, the variety of cakes such as moon cakes on the market, and the price is expensive, but the taste is not a child's taste.

"I make moon cakes, want to use materials, and use the best noodles. From peanut kernels, pumpkin seeds, sesame, walnut kernels, Suzi, wolfberry, white sugar, etc., I buy all. Take the oil there, and use the hot oil that just squeezed out. "Chu Yongqin introduced, making moon cakes, she was willing to use good ingredients, the skin of the moon cakes was thin, and she was crispy and crispy. Still children, they can bite. In order to make moon cakes with flavor and taste, she tried to innovate, continuously improved on the ingredients and materials ratio. After dozens of trials, she finally secretly made her own exclusive formula.

"I squeezed it out of peanut oil. If the technology of oiling is not good, I will retreat immediately and change the family. It uses the freshest oil and mellow peanut oil so that the moon cake can be delicious." Chu Yongqin introduced every day, every day With several large buckets of peanut oil, not only the best oil is used, but other raw materials are used with visible and assured quality raw materials, so the production cost of moon cakes is naturally high. The cost of the moon cake was high, and the sales price was naturally high. The price of moon cakes is 30 yuan and 40 yuan per kilogram of ingredients. Although this price is not the highest in the market, it is still a bit high for ordinary consumers.

Handmade moon cake floating fragrance nationwide

"Good moon cakes have a good market. I am not worried about sales problems. Customers eat the moon cakes I make, and I will never want to eat other people's homes. I have not lost a customer over the years, and I have been growing every year. Yes, I will buy it next time. "Chu Yongqin said.

To do business is the most worried about customer instability. When we buy things, we are worried that we can't buy authentic things. For example, if you go to buy cakes, don't talk about the price first. If you eat this cake, you feel average. Even if the price is cheap, you will never buy it for the second time in the future. Also, we go to buy moon cakes, spend 50 yuan in the supermarket to buy 5 moon cakes, bite a bite of teeth, and do n’t know what fillings are until after eating. Do you still buy this moon cake in the future? "I have made moon cakes at home. For more than five years, customers are old customers. They know that the moon cakes I make are different from the moon cakes made by industrialized, and they are different from ordinary moon cakes on the market. Although the price is slightly higher than others, the price is slightly higher than others. , But rest assured and delicious, have not lost a client in these years. "Chu Yongqin introduced that now it is not necessary to consider the sales problem at all, because this is the order -style production. If you come to buy moon cakes on the spot today, you can only taste it. If you want to buy it, you can only place an order on the spot, and you can get the goods the next day.

"Now there are more and more customers. When the busiest is the busiest, you have to hire five or six helpers. You see that I have no time to eat, the phone sounds for a while, and it will be placed on the order." Chu Yongqin said that customers are constantly increasing now. In addition to local counties, in the city of Rizhao City, Wulian County in Baili, there are Linyi, Junan, Yishui, and Jinan, Qingdao, Weifang and other places in the surrounding counties and cities. customer of. Customers outside the province include large cities such as Beijing, Shanghai, Tianjin, Nanjing, and customers from Japan, South Korea and other places. The old taste in memory

"You can't just look at the money in the eyes of business. Money is not the most important. Use real materials to make snacks. It is the most important thing to make customers eat healthy. In this business, the investment is not large, but when I make pastries, I never want to make much money. You only want to make money in your heart, then you will consider cost when you make pastries. It's a good pastry. "Chu Yongqin introduced that whether she made cakes, fried fruits or moon cakes, the first thing she thought of was to use good materials, without additives, and almost never considered cost issues. Let's make these pastry first, let people eat healthy, eat memories, and let people eat it. This is the first problem she considers. When everyone said, the moon cake you made is delicious, and it doesn't matter if the price is high, then you succeed. In fact, the customer is looking at the quality of the food itself, not the price.

"There is an old customer who goes to me every year to book moon cakes and cakes. He told me that his grandma has several sons and daughters. On August 15th each year, these daughters gave him a moon cake to his grandma. Three years ago, he I took the moon cake I made for his grandma to eat it. From there, his grandma designated the moon cake I made. "Chu Yongqin said that there are many customers like this, and some customers once said that she did it. The price of moon cakes is high. After walking several circles, after taste a lot of moon cakes, I finally chose to order her moon cake.

Inheritance and innovation

"To do things that are beneficial to others, do what you like, and you must persist in doing it for more than ten years. Otherwise, no matter what business, you will not have a lot of gains."

"After I got married, I have followed the elderly at home to make pastry business. For more than thirty years, I never thought about changing their careers. With the development of the market, I also wanted to launch some new products to keep up with the trend of the times." Chu Yongqin introduced that for more than 30 years, he insisted on making pastry business. Although he also experienced the ups and downs of business, he did not earn a lot of money, but he never lacked money in his hand. It is more economically free, and you don't have to ask your husband for money. As a rural housewife, you can make money at home without going out to work or at home. You can't delay your family. This is your best choice. "I think making the pastry is good. This is good for people. When people eat the cakes we make, I feel very happy. Besides, I also like to study this matter. I am making cakes, moon cakes, and fried fruits. At the time, I was happy, and I could find happiness from this process. "Chu Yongqin said that it was because I liked this and liked to study cakes, so the moon cakes made are popular. It is also this hobby that has kept her insisted on doing it for thirty years. Over the years, no matter what others do, how much money she has made, she has never thought of changing her career. Because making money is not the most important, doing things is the most important thing.

"Many bosses who make cakes and the sales of malls come to me to communicate and ask me how I can do a good business. I am also willing to communicate with them. Simply, as long as you do things before you do things, the first thing you think of is not to make money, then you have succeeded in half. "Chu Yongqin introduced.

"We can't make a lot of money. With this craft, I do n’t worry about eating and drinking. You see, I am very busy this year. We have something to do. I can earn some pocket money. The moon cake I made is delicious, and I am very happy. "Chu Yongqin introduced the feelings of doing business over the years, while making moon cakes, her face was always full of happy and calm expressions. At this time, another client called: "Sister, my aunt is in Guangzhou, can I ship there? If you can ship, you send me 3 kilograms of Suzi's moon cake. She didn't eat enough last year. This year, she didn't eat enough. This year, she didn't eat enough. Call me again and ask me. "(Source: Rizhao Daily)

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