New kinetic energy!"Consumption Festival" is just at the time

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Su Feng

"Creation of the festival" has been promoting consumption for a long time. Nowadays, the government is settled in the platform, and it can "make festivals" in various places. The off -season can be drained, and the peak season can be more colorful.

The hot and popular offline festivals have made the original common shopping behavior become mission, and continuously enhance the connection between the government, merchants and consumers. The picture shows the trunk market site. Photography/Su Feng

At the Sanfu summer, the upper reaches of the open -air square in the Linyi Grand Theater are like weaving, and the stalls are full of stalls: handmade areas, children sitting on the pony to make fluid bear, pinch rubber puree, and it is fun; pet areas, cats, dogs, dogs, dogs与主人们好奇地张望着美丽的夜色和来来往往的人群;露营区域，人们支起了帐篷，煮上了咖啡，烤上了鸡翅;音乐区域，露天舞台上有人在拉大提琴……这里， It is the annual "Linyi Grand Theater Outdoor Market" of this city, and it is also a grand festival about consumption that many young people waiting for consumption.

It is completely different from the online shopping experience. Here, everything can be visible, which is inexplicable. Playing its own style and characteristics of "making the economy" can not only bring the public to the citizens, but also make a long way to develop a characteristic of how business is normalized in the moment when the epidemic is normalized.

Light up the new consumption era

Festivals are not just a symbol. The human significance carried behind every traditional festival is the real reason to attract people to celebrate all year after year. "There are not so many festivals in the world, and more people have become festivals." "Creation of festivals" promoted consumption for a long time. "Double Eleven", "Double Twelve", "618" ... Important means of consumption, and now these "festivals" have become a way of shopping for consumers, especially young people.

Zhang Dandan, 32, is a full -time wife, 6 years old, and is still in kindergarten. Recently, she took her child to the "Linyi Grand Theater Outdoor Market". Make a fluid bear, cost 98 yuan; buy a box of rubber mud handicrafts, cost 67 yuan; a family of three buy fresh squeeze juice and coffee, cost 56 yuan; buy several baked skewers in the camping area, cost 108 yuan; buy flowers a bunch of flowers bouquet , 36 yuan ... The next day, Zhang Dandan glanced at his WeChat consumption bill, only to know that it was actually a lot of consumption in the night market. "Calculate, it is no more than saving money than visiting the mall. Although it costs some money, I feel the fireworks on earth and experience the feeling of long -lost happiness. Value. "Zhang Dandan said.

Since the beginning of this year, Linyi City has resolutely implemented policies and measures for the country and Shandong Province on expanding domestic demand and promoting consumption, scientific research and judgment, accurate efforts, continued to dig deep consumption potential, effectively boost market confidence, and promote various tasks.

On the evening of August 7, Zhang Dandan and his family came to the event site of the Yuantong Motor Show together. The car at home has been driving for more than 8 years. She wants to replace the car at home and replace it. Taiwan New Energy Vehicle. Although the deposit was not paid that night, it also reached a purchase intention with the two brands.

"Well -off" magazine and reporter from China Well -offs were informed that Linyi has allocated 27.9 million yuan in auto consumption voucher subsidy funds and 12.2 million yuan for home appliance coupons subsidy funds.

As of the end of July, Linyi allocated 40.1 million yuan for consumer coupons. At the same time, it also arranged 3 million yuan in funds for the Cultural Tourism and the People's Consumer Consumption Season to adopt the method of directing consumer, merchant discount discounts and corporate participation support to subsidize consumption of urban and rural residents and joining cultural tourism enterprises.

Popular market collection drives the night economy

Nowadays, the government has settled the festivals in various places. The off -season can be drained and the peak season can be more colorful.

At the critical moment of fighting outbreaks and restarting consumption, Heilongjiang Province issued the "Guiding Opinions on the Influence of the Epidemic Evaporation of New Crown Pneumonia", and implemented a series of campaign to promote consumer activities from both ends of supply and demand to promote consumer activities from both ends of supply and demand. In order to expand the growth of consumption and employment and stability, guide the promotion of the majority of residents to start the normal life consumption method.

Soon, the "Yinhui Early summer Longjiang Shopping Festival" opened. The theme of the shopping festival is "Hui Life, Hui Consumption, Huiyoupin, Huilongjiang". "Promotion" methods, stimulate the release of consumer demand, stabilize the development of the business and trade industry, and promote the province's economic recovery fast track. In terms of offline merchant super -physical store promotions, there are 138 retail companies in Heilongjiang Province participated in, including 85 shopping malls (shopping malls), 99 large supermarkets, and 54 specialty stores. Points rebate, home appliances and other ways to carry out promotion. The consumer demand for inhibitory and frozen consumption is released. New consumption and upgrade consumption that has been spawned in the prevention and control of the epidemic can be cultivated. Under the premise of normalized epidemic prevention and control, it has accelerated the development of economic and social development, and fully exerts the foundation of consumption to economic growth to economic growth. Sexual effects.

In Suzhou, the night is temporarily, and the commercial carrier such as Yuanrong Plaza, Eslite, and Shin Kong in the Jinji Lake Commercial District is lively. The car owner's trunk is displayed with coffee and cocktails ... Gourmet, there is a fireworks brushed through the evening wind.

As an important part of the 2022 Park Summer Shopping Festival, the normalized market is led by the Park Business Bureau, attracting the in -depth participation of many companies such as Da Wusu Beer and COCO milk tea. From July 28th to July 31st, the WCE World Coffee Bakery China Finals was held in Suzhou Eslite Life. 31 winners from the eight major divisions across the country each showed their magical powers. Many of the contestants had rushed to Suzhou a month earlier to allow coffee beans to better adapt to the temperature and humidity of the new environment. After competition, the Chinese Finals Champion was born in Suzhou.

Suzhou is currently one of the largest cities in the world. As of August 1, Suzhou's coffee shop scale has reached more than 6,000, and the per capita ratio has basically reached the level of international metropolises such as Tokyo and New York. For the first time, the Golden Ji Lake Coffee Art Festival has been held, and it has won cooperation alliances from various carriers, such as the normalized independent market collection of Yuanrong Plaza, the Yongwang Goose Waste IP Alliance, and the new set of Shin Kong Music Coffee theme markets. The Jinji Lake Coffee Art Festival runs through the summer shopping festival of the entire park. The coffee brand participating in the event is expected to reach 2,600, covering door coffee such as international big names, millions of net red brands, old -fashioned big -name coffee, new consumer unicorn brands. At the beginning, the brand quality of the Jinji Lake Coffee Art Festival was created.

This year's Golden Rooster Coffee Art Festival includes the WCE World Coffee Contest, Coffee Hand Fun Tournament, Coffee & Trendy Drink Salon, Camping Coffee theme Market, etc., which has created new business models such as customized consumption, intelligent consumption, fashion consumption, etc. It also promoted the basic formation of Suzhou Coffee brand matrix.

In 2022, in order to play the catalytic role of sports in trendy consumption life, to accelerate the boosting consumption confidence, creating a consumption atmosphere, and release of consumption potential, the Suzhou Sports Bureau arranged 8 million yuan of funds in the sports lottery public welfare fund to create Suzhou Sports Consumption Festival. The combination of "sports benefiting the people+sports consumption" helps the general public to strengthen the body and enhance the people's sense of happiness and gain.

At the same time, Suzhou has launched online and offline, digital currency, and consumer coupons for turns; online celebrity UP owners, access bloggers, live broadcasts with lively and lively; SIP Global Food, Night Baiwei Ye Economy, Jinji Lake Coffee Art Festival, WCE World Coffee Hand Campaign, the anniversary of the anniversary of the market, the anniversary of the market, and the anniversary of the anniversary of the Chongsai are constantly; on the social platform, the goods and the beautiful pictures are dazzling ... Since the launch of the summer shopping festival in the park, the atmosphere of consumption interaction has gradually increased, opening up Suzhou uniquely unique to Suzhou unique The systemic, series, and integrated business consumption promotes a new situation.

The offline festival has made the original ordinary shopping behavior become mission, and continuously enhances the connection between the government, merchants and consumers, forming a positive cycle.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late August 2022

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