Upgrade and build the entire industry chain, let the "small fish and shrimp" make up the "big industry"

"The fish ponds here have cultivated shrimp pairs of shrimp, yellow -winged fish, and dumplings. The seedlings just voted at the end of August are currently growing very well. It is expected to be supplied to major markets and restaurants at the end of the year." In the Niota Aquaculture Base, the production supervisor Che Yanli introduced the company's "Ecological High -efficiency Breeding Model" of the company. Good price. "

This is the vivid practice of Rongnongfa Guangzhou Regional Company (hereinafter referred to as "Rongtong Nongfa") to promote the high -quality development of the aquaculture sector. It is understood that the company has more than 90,000 acres of water surface assets. In recent years, the strategic development goal of "building modern livestock and poultry, aquaculture project bases in advantageous areas, and aquaculture project base" has been formulated. A full industry chain covering the "feed -seedling -breeding -processing -brand sales", which allows "small fish and shrimp" to free up the "big industry" of rural revitalization.

Shantou Niotian Western Aquaculture Base

Upgrade the breeding base, the corporate farmers win -win

The scale of breeding is small and scattered. Due to the unscientific breeding method, the water quality of the fish pond is polluted. This is the problem faced by Rongnong Nongfa Shantou Branch. Che Yanli said that the company initially obtained rental income in the form of fish pond leasing. However, due to the uneven capacity of farmers and the small breeding scale, the benefits were not high.

"Some farmers use low -cost but high -polluting fertilizers, and the ecology around the fish ponds is affected by low -cost but high -pollution fertilizers." She added, this is why the company breaks through the original fish pond leasing model and recycle the fish pond recycling. , Develop independent breeding. "The original farmers can now adopt labor and technical cooperation to participate in the development of aquaculture and benefit."

In response to the "Fourteenth Five -Year Plan" National Fisheries Development Plan "National Fisheries Development Plan", "Improving the level of breeding facilities and equipment and vigorously implementing the standardization and transformation of ponds" is required. Update, the optimization of water quality has effectively improved the survival rate of fish and shrimp. "

Xie Lin is the person in charge of a aquaculture company and a partner of the "Ecological High -efficiency Breeding Base" of the "Badfish Shrimp Ecological Ecology". She said that after the cooperation model changed, enterprises and farmers really benefited. Originally, the fish pond facilities were aging and the ecological environment was average, and it was difficult for enterprises to upgrade and optimize the breeding environment. "Investment is large, and it is slow. But now, the integration of the breeding environment, we provide technology, the three parties win -win."

Relevant person in charge of Rongtong Nongfa said that the construction of "catfish and shrimp ecological high -efficiency breeding bases", "small shed shrimp facilities" and "Niotianyang blue crab standardized breeding base" in Shantou. Help the company's brand building.

According to reports, in addition to Shantou, Rongtong Nongfa also actively deployed the aquatic production sector in Huizhou, Taishan and other places, and integrated the three industries as the development direction. Huizhou Base plan to build a 10,000 -mu beautiful fishing ground project, aquatic seedling breeding center, crispy meat Luo Fei Fish factories and agricultural product processing industrial parks to expand the integration function of technology, leisure, and one, two and tertiary industries. Intelligent aquaculture bases and aquatic products processing bases, focus on building eel industrial parks, and promote the "fine eel words" series of eel products. At present, the Huizhou seedlings testing field and Luo Fei fish standardized self -support demonstration base, Taishan Jiuwei 3,200 acres of aquatic self -cultivation demonstration base, and Shantou 1,500 acres of catfish shrimp ecological breeding bases have been put into operation.

Taishan breeding base

Seize the opportunities of upstream and downstream industries and actively "break the situation"

In addition to exerting its efforts on the production of aquaculture, Rongtong Nongfa also actively seized the opportunities for upstream and downstream industries.

The feed is a "breaking point" that integrates farmers to lay out the aquatic industry and become bigger and stronger. They develop independent formulas through registering independent trademark brands, "Professor", "Pig Big Fat", etc., developed independent formulas, entrusted large -scale high -quality feed factories to organize production, and adopted "independent breeding+aquatic feed processed" to achieve the operation of light assets of aquatic feed. In the first half of the year, the first half of the year Cumulative sales of 32,000 tons, realizing revenue of 150 million yuan, and received unanimous praise from customers.

Self -developed feed

As a "chip" of modern agriculture, the seed industry is very important. The company took the lead in launching the aquatic seedlings test site at the Huizhou base. It has a total of 4.5 million seedlings such as Luofei and catfish, which can meet the needs of about 1,000 acres of aquaculture. During the "Fourteenth Five -Year Plan" period, large -scale seedlings breeding venues will be gradually built in Huizhou, Shantou, Taishan and other places, focusing on the breeding of high -quality and high -value aquatic seedlings such as raw fish, fork tail, catfish, mule, shrimp, and green crabs. Promote the optimization and upgrading of the local aquatic industry structure with the "good breeding and good technique and good law". At the same time, it has strengthened contact with the Pearl River Institute of the Chinese Academy of Aquatic Sciences, Shantou University, and South China Agricultural University, carried out research on seedling breeding, and established a aquatic product system with independent intellectual property rights.

At the same time, Rongtong Nongfa has also begun to deploy the processing industry, turning the fish and shrimp in the pond into the food on the table, and realize the "value of the value" of the aquatic products! At present, the company has developed products such as "fine eel words" grilled eel, "Cuijinfeng" crispy meat Luo Fei fish slices, and launched the market; Projects such as aquatic product processing plants, prefabricated vegetable industrial parks, etc., hoping to continue to make the scale of the aquatic industry and start the company's brand.

The relevant person in charge of the company said that in the future, it will promote the iterative upgrade of regional aquaculture and upstream industries through high -quality seedlings, feed supply, and aquaculture demonstration. Brand+technology+talent, three -wheel drive

"Brands, technology, and talents are an indispensable factor in the growth of the industry." According to the person in charge of Rongtong Nongfa, the company is based on brand support, technology first, and talent. Develop injecting vitality.

Huizhou aquaculture+leisure fishery base planning renderings

The company integrates the "brand strategy" into all aspects of the aquatic industry chain, and registered 45 trademarks such as eel words, Cuijinfeng, and Yingjuist through declaration, acquisition and other methods, covering 20 major categories such as feed and food. The company's development of brand customization has laid a solid foundation, and effectively supports the development of supply chain businesses such as feed processing, aquatic seedlings, fresh aquatic products and processing aquatic products, and enhances the competitiveness and value of the product market.

Attach great importance to scientific and technological support and leading industrial development. He has successively explored and cooperated with scientific research institutions such as Ocean Academy of South China Agricultural University, Shantou University Ocean Research Institute and other scientific research institutions, and developed new varieties such as raw fish, sea bass, and green crabs, demonstration and promotion of high standard breeding technology. Gradually master the core technology of the aquatic industry.

In the process of building the aquatic industry chain, the "long -term and short -term combination, technical and management talents goes together", and gradually established the "regional headquarters -base company" two -level aquatic industry chain talent team. At present, the company's headquarters mainly introduce the investment construction of the aquatic industry chain project, the marketing of aquatic product brand, the management of aquatic products and feed supply chain; Personnel, etc., cover the talent team system that covers "project investment and construction-project production management-product market sales-brand building and improvement" to ensure the rapid, healthy and stable development of the aquatic industry.

【Writing】 Yuan Han

[Correspondent] Cai Dechao Song Qianyao

【Source】 South China Rural Report

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