The "awakening age" of the new farmers should be the victory of economic rationality ｜ Litchi "Adverse Growth" series comments ①

In recent years, Guangdong Litchi Lao Shushu has rejuvenated its vitality, the economic benefits and social benefits have complemented, and the millennium industries have been charm like "anti -aging growth". A Millennium traditional industry and young returning entrepreneurs are traveling in both ways and the interdependence. What kind of sufficient necessary conditions are there behind it?

According to data from the Ministry of Agriculture and Rural Ministry, the entrepreneurs who returned to their hometowns in 2021 reached 11.2 million, an increase of 1.1 million from 2020. This number has increased in three years in the epidemic. The increase in the number of entrepreneurs returning home was attracted by the policy dividend released by rural rejuvenation, and on the other hand, the natural flow of labor in the employment situation.

People appreciate the "awakening era" of new farmers who return to their hometowns and call for the idealism of young people in the new era. For the "root" of the hometown of hometown, its emotional and spiritual value is undoubtedly the inherent driving of the new farmers' entrepreneurship.

On the other hand, under the market economy conditions, business activities are based on economic rationality as the greatest principle, and the "value rationality" that represents grand meaning is interacted with "economic rationality" as an economic behavior. The latter is the decisive factor for individual selection. "Highlights" and "for the great trend" are still regarded as great wisdom, but as a means of making a living, people have to value instant, present, and individual benefits.

Industry is prosperous and talent, who may be difficult to say because of the first and after. However, when the choice of individuals, when young people returned to their hometowns to start a business, they chose the "track".

The increase in new farmers in Guangdong lychee industry is not rare. What is rare is that a large number of new farmers have achieved good development. By grasping the market, the government leads the high tree brand and looks at the world to sell well to promote the promotion. It cannot be underestimated to make money, it is the most basic economic law. The "selling well" in agricultural products is the prerequisite for industrial revitalization. It has continuously created a good momentum of industrial development and consolidating the foundation of industrial development, so that it has won the current situation of the litchi industry. The four -year practice of Guangdong's agricultural products "12221" happened to overlap with the three -year resistance time. The litchi industry has stabilized. Fruit farmers realized "litchi dignity" and "selling levels" to "happy flowers". Guangdong leaders are open, enlightened, and pragmatic.

Planting the sycamore trees, attracting the Phoenix. The "inverse growth" of the lychee industry highlights the regularity and scientificity of the market economy, and vividly interprets the experience and practices of Guangdong rural industries to build phoenixes. It provides samples for new farmers to empower rural revitalization in the new era, and it is also a sample for the transformation and upgrading of traditional industries. Returning to the hometown entrepreneurial talents caught the industrial "dividend" of the development of Litchi in Guangdong.

In the expectations of the grass -roots level, the new farmers bring back not only funds, technology and industries, but also innovative thinking and open -minded horizons, which effectively promote new urbanization. But in turn, if there is no good industrial environment, the new farmers who return to their hometowns or their ancestors who are farmers will not be much different. According to statistics, at present, more than 80%of the entrepreneurial projects in rural areas are the integration and development projects of the primary, secondary and tertiary industries, and drives special agricultural product processing, leisure agriculture, agricultural experience, e -commerce live broadcast, etc. Based on calculation, the average dual -creation subject can drive 6.5. Farmers employment. These formats depend on a series of infrastructure construction, including Internet infrastructure, cold chain logistics, rural living environment, and beautiful rural construction.

Different from the rural capabilities of the rural canal in the 1980s, the people in the 1990s "went to the sea to start a business". Today In their lives, their farming is not a traditional gesture. Whether it is a positive pursuit of a better life or a retreat of "returning home", it is also possible to do it.

The combination of agricultural entrepreneurship advantages is combined with the post -development advantage. In the future, the agricultural ecological chain is richer, and the role of talent reservoirs in rural rejuvenation is becoming more and more obvious. The new farmers of Yiye and Farmers have become a bond to communicate in urban and rural spaces, material, and emotional, and it is a promoter to promote rural revitalization for the integration of urban and rural areas.

The industry is prosperous and complementary, so that the original "head geese" gradually developed into a "geese array", seeking the resonance of personal value and social value in the vast countryside. Let the new farmers accumulate self -"small Cheng" and then go to the "Dacheng" of dedication to society.

The author is the Southern Rural Daily commentator

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