The post -90s "the second generation of farmers" took root in the hometown to sell more than 20,000 tons of Panjin rice to help the people to become rich in the previous year

In Shenzhen in September, the highest temperature was still 34 ° C. The heat wave rolled between the glass curtain wall of the high -rise building, and there was no "autumn meaning". But Wu Xia, who has settled there for more than ten years, automatically adjusted the season to autumn. "It has nothing to do with the temperature, because the new rice in my hometown is about to come down! When I can eat Xinmi, it is not autumn!"

Wu Xia said, even if he only thought about it, his eyes seemed to have a piece of rice waves, and his nose seemed to have the aroma of Xinmi. "Panjin Rice, when the new rice is just steamed, no dish is not used, I can eat a bowl of mouth! If you think about it ..."

Wu Xia's imagination of the rice waves, right now in front of Pan Jin people You Yang's eyes. Panjin Dawa District in September, the best time of the year. The autumn wind is slightly refreshing, the sky is high, and the 10,000 acres of rice waves grow well. A beam of rice ears of the rice are lined with golden yellow. During the period when the temperature difference between day and night began to increase, it desperately accumulated the sugar in the body, waiting for the best gift of this fall.

The wind blows the rice waves, and the reward season in the year of the 90s is also busy. Photo by Shen Xiaokai

In order to allow consumers to put these "beautiful gifts" on the dining table in time, Pinduoduo, the largest agricultural product upward platform in the country, is also challenging. On August 21, the "Super Agricultural Cargo Festival" was opened and the fresh agricultural products were " On the basis of zero commissions, it has invested 10 billion subsidies, spikes and other important resources, etc., and drove the sales of superior agricultural areas. Panjin Rice also landed on the 24 -day Agricultural Fair.

"Tianer is good, the harvest is good, the design of Mi this season is also old!" You Yang said. The post -90s "second -generation farmers" face filled with the "old farmer" -like relief and pride.

A bowl of rice comfort nostalgia

You Yang has enough reasons to be proud. As a star who sells 20,000 tons of Panjin rice in the previous year, Panjin Rice he sold comforts the stomach and nostalgia of countless people, including Shenzhen Wu Xia.

Panjin City is located in the southwestern part of Liaoning Province, and the central area of ​​Liaoshe Delta. Flat terrain, Panjin, which has no mountains and mountains, has been known as the "hometown of fish and rice" since ancient times. According to information, rice cultivation began in 1907, and then the planting area continued to expand. In 2020, rice planting area reached 1.621 million mu, accounting for 20.8%of Liaoning Province. Essence

Breathing Panjin Rice from the wet air from the river, is moisturized by the alkaline river water of river and double river river, and enjoy the sunlight on the magical geography of 40 degrees north latitude. The period is about 180 days. The rice muscles, soft waxy, sweetness, rich oil, high quality.

In the early 1990s, the innovative Panjin people also created a new type of breeding model for crab rice. The same paddy fields planted rice and raised river crabs, crab remove pests, and crab manure fields, which released this land to release greater energy.

Panjin's innovative crab rice symbiosis breeding model has also made the crab field rice here. Photo by Shen Xiaokai

In 2003, Panjin Rice was approved as a "National Geographic Product"; in 2007, Panjin Rice won the honor of "China Famous Brand" and "China Famous Trademarks"; in 2008, Panjin Rice was designated as "Beijing Olympic Games".

Wu Xia is from Shenyang. When he was young, his parents were going to the countryside in Panjin. They had seen the oily and sweetness of rice produced by the rice early. This sweetness has been engraved into Wu Xia's DNA from an early age. Even if she grows up, she has never been forgotten. "Needless to say, even if it is a thief's expensive foreign incense rice, it is not as good as our Panjin rice, oil, moist, sweet, and fragrant." Like countless Northeast people in a foreign country, a bowl of delicious rice is for They are no longer as simple as a full "staple food", but a taste that will be accompanied by lifelong nostalgia and nostalgia. No matter where they go and when they go, they will not forget.

But a few years ago, Wu Xia wanted to eat authentic Panjin rice, and he had to rely on "human flesh back to the back" or "the post at home" every time he returned home. "The rice is too heavy. But now, with a developed e -commerce platform, Wu Xia can buy authentic Panjin rice at any time in Shenzhen's home. Right now, the new year of rice is listed, Wu Xia has long been counted, "150 pounds of bottom."

In September, Panjin Rice ushered in the harvest season. Photo by Shen Xiaokai

From Panjin Rice to "Palm Pearl"

In fact, these people's feelings for Panjin Rice are no stranger to Youyang, a thousand miles away. He can see these evaluations of these customers from Tiannanhai North every day in the background of his Pinduoduo store. Some evaluations are written nearly 100 characters. Like the small composition, where is Mi Xiang, full of nostalgia.

This made You Yang, who was born in 1991, even more regretted his choice of "the second generation of farmers". In 2008, Youyang, who graduated from high school, entered the rice processing plant founded by his father, starting from the most basic rice chemical inspector. From the time to see it, he began to be familiar with the form and level of each rice. At a young age, he stayed in the field and the Miku workshop. You Yang was not envy friends who had been in the same age outside the big city. But it is strange to say that every time I see the wind blowing rice waves and smell the rice incense in the air, his heart will be determined.

Some people are out of their hometown, and some people stay in their hometown.

In 2013, the sales market of Panjin Rice in the Youyang Family Factory further expanded. "It can already be sold to Beijing, Jiangsu, Zhejiang and Shanghai." The business is bigger, and others are envious, but Youyang feels "not enough." The older generation treats rice as grain species, and sells foods and staple foods. However, in the eyes of young people like Youyang, high -quality agricultural products must not only produce, but also sell them far. "Our Panjin Rice should have its own brand, and we must also become a well -known brand." Employees are arranging for packaging and shipping in an orderly manner, selling Panjin Rice to all parts of the country. Photo by Shen Xiaokai

You Yang also calculated that Panjin Rice is so good. Where is it enough to sell it to Beijing, Jiangsu and Zhejiang and Shanghai? You Yang and his partners, with a younger and wider field of vision, through the vigorous and vibrant of the Internet e -commerce platform, have extended a new bumper harvest for Panjin rice with a century -old planting history.

In 2016, Youyang officially launched the "Panzhu" brand rice with the design concept of Panjin Rice as "the Pearl of Palm", and officially established an online sales department in 2017, focusing on the layout of e -commerce platforms such as Pinduoduo. At that time, it also coincided with the rising development momentum. "Panzhu" quickly sold online, and monthly sales quickly exceeded 2 million yuan.

With the development of the e -commerce platform and the continuous expansion of the logistics network, the online market has also expanded. The days when the parents took the team to pull the rice out and find sales in various provinces, it became history. "Panzhu" rice has gradually realized from taste, quality to brand, from products, products to gifts, from high -quality, efficient to high -end gorgeous transformation. "Good rice uses a good platform, even if you live in the south of the mountains, you can eat our'pan beads'. Unexpectedly. "

Today, Youyang's "Panzhu" rice is sold and the whole country. In 2020, on the platform alone, "Panzhu" rice sold more than 20,000 tons, and the sales exceeded 100 million yuan! Now, "Panzhu" rice has landed on the fourth agricultural festival of Pinduoduo, which ushered in their sales home. Li Jing, manager of the sales department, revealed that the rice categories they mainly sold include Panjium -alkali rice, crab field rice, and long northeast fragrance. In addition to "Panzhu", the "Yimi Sunshine" and "Pan You" brand created Duoduo is hot, when the sales are peak, the shops sell more than 200,000 orders every day.

"Good agricultural goods must not only produce, but also sell them. We start with farmers and innovate 'farmland clouds' to promote the large -scale 'production and elimination of high -quality agricultural products'.的农货节更是有效的抓手之一。”拼多多农货节负责人表示，今年将为“超级农货节”累计投入15亿扶持资源，助力“南果北粮”加速上行，与Farmers, consumers and merchants share the joy of autumn.

Panjin Rice landed on Pinduoduo Farm Festival, and the anchors were bringing the goods enthusiastically. Photo by Shen Xiaokai

Brand driving regional development

Good rice and good reputation have brought good sales and good development. Good rice in their hometown has greeted new vitality in the hands of the new farmers "Youyang" and brought new development.

With the expansion of the enterprise size, the old factory of Youyang's 2000 square meters has been unable to meet the processing and delivery needs. He decided to build a new factory of 20,000 square meters. Youyang's enterprises have more than 40 fixed employees. During the peak sales season, they will also hire about 30 mobilization employees to be responsible for offline packaging and delivery. These employees are mainly from Yushu Street, mainly women. The total salary of employees of the enterprise is 4 million yuan each year.

Han Ling, from Yujia Village, Yushu Street, was just 60 years old. After retiring, he went to work in "Panzhu". This year is the fourth year of work. He is mainly responsible for express delivery. "The factory is seven or eight miles away from my house. It is very close. The salary is 100 yuan a day. The season is more during the peak season, and I still care about meals at noon." Han Ling said that there is a chance to make money at the door of the house, and I will take my hometown of hometown. She was particularly happy to sell the specialties throughout the country.

You Yang knows that all the development of the enterprise is still the "good rice". Strict quality control, ensuring that the rice level is the king of lasting development. Faced with the coming orders, Youyang signed about 7,000 acres of order agriculture with more than 200 farmers in Chunfeng Community in Yushu Street.

"Villagers plant rice according to certain standards. When we acquire, we will collect rice 100 yuan per ton than the market price. On the one hand, it stabilizes our supply and quality. On the one hand The land gave him a sweet rice and the foundation of his career. He also wanted to do something for the development of his hometown with his own strength.

Youyang's rice factory and hundreds of farmers in many streets in Dawa district signed orders agriculture to help farmers increase their income. Photo by Shen Xiaokai

"When I was a kid, I ran in the field, watching the rice dumping, mature, and picked up rice spikes with children of the same age. When I ate the first pot of rice steamed by the first grinding rice in that season, there was no idea in my mind.Or when you think, when you can leave this small place and go far away. "But You Yang said, now he knows the meaning of the bowl of rice when he was a child.As the famous gourmet and writer Cai Lan said, "When people are old, when they taste everything, the bowl of rice is the best." You Yang also wanted to look forward to "the taste of the bowl of rice when he was young"People, continue to struggle in this field.

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