Shanxi: "Sky price" moon cakes significantly reduce cheap greens to become mainstream

In the high -end and exquisite big red leather round box, 8 paper packaging moon cakes are placed in it. At a glance, the value of the box is much greater than the moon cake; the two -layer drawer -style moon cake gift box is placed on one of them. ; Open a box of moon cake baskets of 398 yuan, a bottle of hardcover vinegar and two cans of vinegar wolfberry jump into the eye, which is a bit stunned.

The Mid -Autumn Festival is approaching, and a variety of moon cake gift boxes are selling in the provincial capital. In order to further curb the excessive packaging phenomenon of moon cakes, prevent excessive packaging "moon cake assassins" flowing into the market, and damage consumers' legitimate rights and interests, the Provincial Consumer Association has organized 20 consumer rights protection volunteers on the expansion of moon cakes from August 19 this year. On -line consumer inspection activities.

After many intensive visits and consumption inspections, recently, the Provincial Consumers Association issued the "Report on the Inspection of Over Packaging of Mooncake". The "Report" shows that parity and green have become the mainstream of the moon cake market this year. However, there are still some moon cake gift boxes sold by the supermarkets and hotels illegal. Some of them still have mixed -selling phenomena. Individual "moon cake assassins" are still "lurking" by consumers.

Law enforcement officers of the provincial market supervision department have strictly checked the moon cake market. Bi Ruizhen Photo

Most moon cake packaging is no longer luxurious

The consumer inspection is based on many national laws and regulations. Online inspection mainly involves more than 200 categories of four URLs including Taobao, Meituan, Jingdong, and Tencent Huiju. Offlines are involved in Mitter, Wal -Mart, Gongtianxia, ​​Tang Jiu, Golden Tiger, Lake Bin International Hotel, Shanxi Hotel, Maijie Hotel, Longcheng International Hotel, Shanxi International Trade Hotel, Kaipipinski , Eight Ma Tea Industry, Huaxiangyuan Tea, Tsuen Port Seafood, Daoxiang Village, Double Synthetic and other 32 sales outlets have more than 50 categories.

Volunteers have found that cheap and green have become the mainstream of the moon cake market this year. The price of bulk moon cakes is between 3 yuan and 15 yuan per piece. Gift boxes equipped with 9 moon cakes are the most common, most of which are concentrated between 100 yuan and 499 yuan per box. Gift box packaging forms are diverse. They are mainly based on unfolding, packets and drawers. They are mostly made of paper. Some products are also packaged with iron boxes, leather bags, and wooden drawers.

Among them, supermarket malls are mainly simple packaging or single packaging moon cakes. However, some shopping malls, hotels, specialty stores, and tea shops selling moon cake gift boxes are relatively high, and mixing and selling are more common. Mixed -handed products include tea, red wine, chocolate, nuts, etc. With reference to the new and old standards, from the number of packaging layers, the simple packaging does not exceed 3 layers, but the price of iron, leather, and wood-based gift boxes is more than 3 layers of packaging between 268 yuan and 499 yuan.

The mooncake gift boxes sold online are diverse and rich in varieties, and most of them are packaged. The price per box is mostly 49 yuan to 268 yuan.

"Mooncake Assassin" phenomenon still exists

There are still many moon cake gift boxes that still exist, set up and mixed, and close to 500 yuan ...

The results of this detection show that the problem of excessive packaging of moon cakes is mainly reflected in gift box packaging. At present, some of the moon cake gift boxes sold in the provincial capital are made of iron boxes, leather, wood and other materials, and the packaging is exquisite; some gift box packaging costs have far exceeded 15%of the product sales price.

According to the requirements of the new national standard, moon cakes should not be mixed with other products. However, from the sales of physical stores, gift boxes are more common. For example, "Dragon City Ritual Moon Cake", Jinhua Mooncake "815 Presentation", "Seven Stars with the Moon" gift box, "Colorful Jinren Mid -Autumn Festival" gift box, etc., all have problems with mixing and selling.

The "sky -high" moon cakes are significantly reduced, but the phenomenon of wipe the ball still exists. In June of this year, the "Announcement on Containing the" Sky "moon cakes and promoting the healthy development of the industry" jointly issued by the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision clearly required, and the boxes of the boxes with a unit price of more than 500 yuan were implemented in key supervision. In the special operations of the "sky -high" moon cakes carried out by the State Administration of Market Supervision and the Provincial Market Supervision Bureau, they also put forward clear requirements for excessive packaging and raising prices. In the consumer inspection, no moon cake gift box was found to be priced at 500 yuan, but the price was nearly 500 yuan.

The volunteer Mr. Yang said: "We bought a dozen kinds of moon cake samples during the inspection process. Individual boxes of mooncakes have too many packaging layers, excessive gap rate, and high cost of packaging. Several small moon cakes, this is a fraud to consumers! There are also irregular sales behaviors of some merchants, such as most of the names of the sales invoices that are opened, but they do not write moon cakes directly, but they write catering costs and health products. The names of condiments are not consistent with the actual situation. "

Multi -party co -worked together to promote the moon cake "weight loss"

How to prevent the "moon cake assassin" from the overwriting of the overwriting into the market, let the festive food take off the "luxury coat" and return to normal consumption?

Lei Junfu, vice president and secretary -general of the Provincial Consumers Association, said that the excessive packaging of goods and the development of green low -carbon are running counter to the background of the origin of traditional culture. In the middle and long -term sales of moon cake sales, there are bad phenomena of excessive packaging, luxury and waste. Operators engaged in moon cake production and sales should strictly implement the standards, strengthen self -discipline, do not produce excessive packaging foods, do not use precious materials such as precious metals, mahogany and other valuable foods, do not sell "sky -high" moon cakes, do not sell moon cakes and tea other products mixed The goods of the goods are the first responsible person who saves resources and protects the environment, operates in accordance with the law, and safeguards the legitimate rights and interests of consumers. Lei Junfu said that market supervision departments in various places should strengthen the random inspections of over -packaging food, focusing on the implementation standards of moon cake production and sales enterprises, random inspections on the safety of moon cake food foods, and increasing investigation and punishment of illegal and illegal acts. Special attention pays special attention to the sales price of more than 300 yuan and high -end gifts developed in the name of restaurants, teahouses, restaurants, or developed in the name of cultural and creative.

Lei Junfu believes that the whole society should make full use of media resources, vigorously promote green low -carbon packaging, simple and moderate consumption concepts, and promote festival consumption and festival culture to return to true. After the Mid -Autumn Festival, the relevant departments should follow up and supervise the inventory and recycling product treatment of the company's festival, supervise the moon cake manufacturer to do a good job of removing the moon cakes and destruction of the moon cakes exceeding the shelf life of the supermarket, and prevent it from the occurrence of "recycling moon cakes". "Recycling filling" as illegal acts such as raw materials and processing other foods and changing production dates, let the moon cake gift box "light" on the shelves.

Shanxi Economic Daily reporter Hao Wei

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