By 2025, the national cheese output will reach 500,000 tons

"Cheese Innovation Development to help the milk industry's competitiveness improvement three -year action plan" release

By 2025, the national cheese output will reach 500,000 tons

On September 5th, 2022 China Cheese Development Summit Forum, with the theme of "Cheese Innovation and Development Help the Competitiveness of Dairy Industry", was held in Jinan, Shandong. At the meeting, the "Cheese Innovation and Development to help the milk industry's competitiveness improvement of the three -year action plan" (hereinafter referred to as the "Plan") formulated by the China Dairy Industry Association was officially released. "Plan" clarify the total goal of the cheese industry: by 2025, the national cheese output will reach 500,000 tons, and the national cheese retail market size will exceed 30 billion yuan.

As the pace of consumption upgrade has accelerated and the demand for national health has been further improved, cheese products with high nutritional value and rich product form are gradually favored by consumers. The "Plan" shows that in recent years, my country's cheese market has shown a rapid growth trend, and cheese is becoming a new growth point for the dairy industry.

Li Defa, an academician of the Chinese Academy of Engineering and the president of the China Dairy Association, said at the meeting that cheese is a iconic product of the mature stage of dairy industry. Development of cheese is conducive to the comprehensive utilization of milk sources and adjustment of dairy production and sales structure Essence

Liu Yaqing, vice chairman and secretary -general of the China Dairy Association, said in an important starting point for the "Plan": "Cheese is the structure of tuning dairy products, stimulating dairy consumption, and promoting the revitalization of dairy industry. "Three -year action plan" is a programmatic document that guides 'fourteenth five -fifth' or even longer for a period of innovation and development of Chinese cheese, which is of great significance. "

The "Plan" also clarified the eight key tasks of the innovation and development of cheese in my country during the "Fourteenth Five -Year Plan" period: first, to create a high -quality milk source base and promote the development of characteristic cheese; Digital transformation and upgrading to promote the integration and development of the industrial chain; fourth, focus on promoting brand building and stimulate market growth vitality; fifth is to improve the optimized product structure and expand new marketing channels; sixth is to strengthen popular science publicity and guidance and expand the cheese consumer market; seventh to adhere to green green Development concepts and actively fulfill social responsibility; eighth is to carry out international exchanges and cooperation to develop multi -dimensional global vision.

Text | Our Intern Reporter Blizzard

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