Xi'an International Consumer Center City Cultivation and Creation of Creation and Creation of Creation Three -year Action Plan is introduced!

On the afternoon of September 7, the Municipal Government News Office held a press conference for the three -year action of Xi'an International Consumer Center to cultivate and created a three -year action press conference, and answered reporters.

Municipal Bureau of Commerce

Zhang Chuanmen, Director of the Municipal Bureau of Commerce

This year, our city has clearly listed the cultivation of the creation of international consumer cities as an important work content. Combined with the new tasks and new trends and new trends of consumer market development and new trends in the development of urban development during the "Fourteenth Five-Year Plan" period, the city has issued the "Xi'an International Consumer Center Cultivation Creation and Creation of Creation and Creation (2022-2024)" (hereinafter referred to as abbreviated "Program").

The "Plan" mainly includes three parts: creating goals, key tasks and guarantee measures.

In terms of creating goals: There are two main goals.

The first is to cultivate the "three capitals and four cities" city brand. That is, to speed up the construction of the "historical and cultural capital" that highlights the Chinese civilization, the "fashion capital of fashion shopping" that leads the trend, and the "international food capital" that passes the ancient and present, and gradually builds a "international tourist city" for the "Belt and Road". "International Education City", "International Exhibition City" and "World Competition Famous City". "Three Capitals and Four Cities" is our comparative advantage in Xi'an, and the characteristic brand of Xi'an cultivated the creation of international consumer center cities.

The second is to promote the high -quality development of the consumer market. Strive for 2024, the total retail sales of social consumer goods will reach 630 billion yuan, and the total tourism revenue exceeds 400 billion yuan. The source of the country and the national gathering of cultural and creative brands. Realize the five aspects of the city's "consumption contribution, city's first point, fashion leadership, format innovation, and economic outline", and actively integrate into a new development pattern of mutual promotion of domestic large -scale cycles and domestic and international dual cycles.

In terms of key tasks: Implement the eight major tasks of the creation target.

The first is to build a historical and cultural capital. Relying on Xi'an's millennium historical accumulation, the construction of a Chinese civilization city, focusing on the implementation of the "3+4+10+3" project. 3 refers to the theme line of "Exploring the Roots of Chinese Civilization" in the three cities of "City of Music, the City of Museum, Museum of Museum, and the City of Performing Arts" IP; 10 refers to the top ten historical and cultural exhibition areas such as the Northern Court, Beilin, Xiaoyan Pagoda, Daming Palace, and Han Chang'an City; 3 refers to strengthening foreign cultural tourism cooperation, promoting Chinese and foreign heritage exchanges and cooperation, and creating the "Three Meetings and Create" Three Meetings Three sections of "three" brand measures to expand foreign cultural exchanges and cooperation.

The second is to build a fashion shopping capital. Promote the internationalization, intelligence, and fashion development of retail business, build world -class consumption "circles", integrate the development of consumption "belt", international fashion consumption "street", and trendy fashion consumption "points".

The third is to build an international food capital. Vigorously develop specialty food in Xi'an, cultivate 100 high -growth local catering companies, and strive to reach more than 100 in Xi'an by the end of 2024. Create 8 diversified catering agglomeration areas such as old -fashioned catering+characteristic flavor catering, international brand catering, and integration of cultural and business travel foods and catering, to expand the influence and reputation of Xi'an cuisine.

The fourth is to build a "Belt and Road" international tourist city. Build the development layout of the "one nuclear and two corridors and eight vera" in international tourism. Through consumption and innovation, create eight international tourism brands such as historical culture, red culture, landscape culture, festival culture, competition culture, performing arts culture, fashion culture, and catering culture.

Fifth, the construction of the "Belt and Road" international education city. Give full play to the advantages of Xi'an higher education, accelerate the cultivation of a group of educational brands with global influence, and create a world -renowned international education city.

Sixth, the construction of the "Belt and Road" International Conference Exhibition. With the efforts of the "Belt and Road" development opportunities, accelerate the standardization, branding, and internationalization of the convention and exhibition industry, and strive to strive for high -quality convention and exhibition projects and convention and exhibition companies to settle in Xi'an. Create the comprehensive industry of the Ecological Zone, the Airport New City Linkong Industry, the International Port Area Cultural and Sports E -commerce Industry, the High -tech Zone High -tech Industry, and Qujiang New District Cultural Tourism Industry, the Five Conference Exhibition Industry Gathering Area, expand the convention and exhibition consumer market, and will build the exhibition industry to build New engine of Xi'an Modern Service Industry.

Seventh, the construction of a world competition. Continue to amplify the effect of the Fourteen Games, actively expand the sports and consumer market, take sports events as the main line, and strive to promote the construction of a famous city in Xi'an World events.

Eighth is to build an international and convenient consumption environment. It mainly optimizes the consumption environment from 4 aspects of improving the urban consumption environment, improving consumer policy system, promoting regional consumption linkage development, and adhering to green consumption.

In terms of security measures:

From 7 aspects of strengthening organizational leadership, strengthening supervision and implementation, promoting system reforms, establishing standard systems, optimizing consumer facilities, innovative publicity and promotion, and strengthening talent support, we will form a joint effort to jointly cultivate the creation of international consumer center cities.

In the next step, Xi'an City will fully implement the "Xi'an International Consumer Center City Cultivation and Creation and Creation of the Creation of the Three-year Action Plan (2022-2024)", "international", close the "consumption", focus on "center", highlight the "characteristics", and highlight the "characteristics". With "historical culture, fashion shopping, international food" as the development engine, "international tourism, international education, international conventions and exhibitions, and world competitions" as the development drive, it reflects the "Xi'an characteristics", establishes the "Xi'an brand", accelerate the cultivation and creation of rich culture Connotation, highlighting Chinese style, leading the western trend, and facing the "Belt and Road" specialized international consumer center cities. At the press conference

Municipal Culture and Tourism Bureau

Celebrities, Qujiang New District Responsible Comrade

Answer reporters and friends

Pay attention to hot issues that care

ask

The "Plan" mentioned that Xi'an City wants to build a historical and cultural capital and build a "Belt and Road" international tourism city.

Wang Xiao, deputy director of the Municipal Culture and Tourism Bureau:

The Municipal Cultural and Tourism Bureau will adhere to the concept of business and tourism integration, excellent layout, strong supply, tree brands, and consumption, creating a world humanities capital that shows Chinese culture, and helps the construction of international consumer cities.

The first is to grasp the project to promote the transformation and enhance the consumption carrying capacity. Focus on the "nursery chain and strengthen chain", plan to promote cultural tourism projects, and accelerate the transformation of the cultural tourism industry. Promote the gathering of elements, build a number of new landmarks integrating cultural tourism, leisure and vacation, and cultural experience, accelerate the development and coordinated development of cultural tourism consumption, and further optimize the layout of the Xi'an cultural tourism industry.

The second is to grasp the creation of promotion and upgrade and improve development leadership. Persist in supplying quality, build a group of high -level tourist attractions, high -standard cultural parks, high -quality cultural districts, high -quality cultural tourism integration agglomeration areas and high -standard global tourism demonstration zones, and accelerate the establishment of national culture and tourism consumption pilot cities, so as to use Create a standard, excellent quality, and tree brand, and continue to enhance the development of the cultural tourism industry.

The third is to integrate consumption and stimulate new vitality in the market. Adhere to creative transformation and innovative development, promote the deep integration of cultural tourism and sports, technology, commerce, agriculture and other industries, and build new formats and new products. Deepen the "Museum City, City of Book Fragrance, City of Music, and Performing Arts" urban cultural IP. New technologies such as smart tourism, 5G, and artificial intelligence are used to improve the quality of cultural tourism consumption.

The fourth is to grasp the brand to promote marketing and enhance the urban influence. Handle major conventions and exhibition activities such as the Western Cultural Fair, the Silk Road International Film Festival, the Silk Road International Travel Fair, and continue to strengthen the "Millennium Capital · Changan Changan", "Chinese Year · Watch Xi'an", "Changan Night · My Night" series brand Global marketing, global promotion. Build a coordinated and efficient cultural tourism linkage mechanism at all levels, and promote the connection between the cultural tourism resources of the Guanzhong Plain and the Economic Belt of the Yellow River Basin. Make good use of the "Belt and Road" and "East Asian Cultural Capital", World Urban Land Organization, ASEAN China, Japan and South Korea's "10+3" cultural city network platform, and enhance the world's influence of Xi'an cultural brands.

ask

As the central city of Xi'an, Beilin District has a high degree of convergence of international consumer brands. In what aspects will Beilin District help Xi'an cultivate the creation of international consumer center cities?

Zhang Minyu, deputy head of Beilin District:

Beilin District's business stock has a significant advantage. The built -in tens of billions of core business districts -Nanmen Commercial District is an important area for Xi'an to cultivate international consumer center cities. The following measures will be taken to help Xi'an International Consumer Center's construction:

(1) Fashion leadership and create a "new landmark" shopping. At present, 16 commercial complexes in Beilin District have gathered more than 3,000 fashion brands at home and abroad, and have declared 22 provincial -level first -store projects. In the next step, it will adopt a global+full -year investment method, focusing on the clue of the attracting investment in business enterprises to attract international first -tier brands to settle in. At the same time, it will focus on introducing strong competitive and fashionable business companies to settle in Beilin.

(2) Gourmet temptation to create a "old name" shopping. Ten companies in Beilin District have successfully approved the title of "old name". In the next step, it will continue to excavate and promote local catering brands, and combine the construction of characteristic blocks to create a old -fashioned gourmet experience gathering area.

(3) Convenience first to create a shopping "living circle". Do a solid one -minute clock to the pilot zone construction of the people's life circle, and carry out five high -quality clocks with a single community unit with a single community unit as the core of the Difu Lane Community and the New Westi Community to create a self -assessment and recommendation work to facilitate the lives of citizens.

(4) Cultural tourism combination to build a "punch card". Bealin District has rich cultural tourism resources. There are 68 cultural relics tourist attractions such as Xi'an Beilin and Xiaoyan Pagoda, 11 private industry museums, 59 non -heritage projects, and more than 200 hotels. Relying on rich cultural tourism resources, we will continue to improve the industrial layout, build cultural and creative projects such as the China Trade Fenghua Palace and Chongren Dong Creative Park, and promote the youth and brand influence to a new level.

(5) Night prosperity and create a "new scene" of shopping. The night shopping scene is incorporated into the characteristics of cultural tourism, and the advantages of the "night economy" resources are comprehensive with the style of old streets and lanes and emerging landmarks. Actively promote the cultivation and construction of two -level night economic demonstration blocks such as 6 provinces and cities such as Jing Caijing Cultural District, and drive the business district with the neighborhood to jointly open a new pattern of consumption.

ask

The "Plan" proposes that Qujiang New District should create a pioneering district of Xi'an International Consumer Center. What specific measures will Qujiang New District take this goal to achieve this goal?

Li Yaojie, deputy director of the Qujiang New District Management Committee:

Focusing on key tasks such as promoting consumption and the construction of cities in the international consumer center, Qujiang New District is based on "improving traditional consumption, cultivating new consumption, and comprehensive promotion of consumption" as the starting point. With consumption upgrade, in the future, it will mainly use special commercial blocks, build the first store economy, promote the integration of cultural and business travel, and supply rich products as the starting point. It will continue to promote the construction of special commercial projects such as Taikoo Li Cultural Commerce, China Resources Vientiane City, and focus on the Lai'an Center+Vientiane World, Creative Valley Writing Building+Commercial District to create a building business district; introduce new business forms and new models, integrate life of life, text, and text Create IP, Coffee Books and other product resources, drive the supply optimization through consumption upgrades.

At the same time, Qujiang New District attaches great importance to the development of the business industry, introduced several policies to promote the development of the business industry, strongly support the development of the "first store economy", and support the first stores such as domestic and foreign brands to settle in Qujiang New District. Store rewards. In the past two years, there have been 69 nationwide and northwest shops in the past two years. Bake Works, Tim Hortons, Moutai Ice Cream, etc. have become the new favorite of Internet celebrities. In the future, Qujiang New District will continue to increase its economic development. Essence

Combined with the characteristics of the cultural tourism industry of Qujiang New District, it continues to promote the integration of cultural and business travel and enhance the characteristics of special consumption. Yuan has achieved good economic benefits and further stimulated consumer vitality. In the future, Qujiang New District will continue to issue Qujiang Consumer Travel Consumer Consumer Consumer Consumer Consumer Consumer Vitality.

At the same time, it will continue to promote festival activities with the development of tourism products and the interaction of cultural tourism consumption to promote the integration of cultural and business travel. With "Chinese Year · Watching Xi'an", "Datang Furong Garden Spring Festival Lantern Festival", "City Wall Marathon", "Twelve hours of Changan", "Qin, Han and Tang Museum" and other festivals and immersive cultural business travel products, continuously expand the "cultural and business brigade+" industrial chain , Enhance the level of industrial development of Qujiang New District, continue to build a new type of consumer business district, and help the construction of international consumer center cities.

(Responsible editor: Li Jiaxin)

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