For new advantages in the cultural tourism industry, Shandong has played a series of "combination boxing"

Reporter Li Rui

On June 20, the Shandong Provincial Government News Office held a press conference to introduce the situation of the 2022 Shandong Tourism Development Conference. This conference is scheduled to be held in Jining from June 26th to 27th. The reporter learned at the press conference that in order to promote the innovation and development of the province's culture and tourism industry, the conference will print out the "Shandong Provincial Culture and Tourism Industry Innovation Development Plan" and "Shandong Cultural and Tourism Enterprise (Group)" Hundred Enterprises Leading "cultivation Planning such as a package of policy documents, shaping the new advantages of Shandong cultural tourism industry, and striving to cultivate new momentum of the cultural tourism market recovery and boosting the high -quality development of the cultural tourism industry.

Wang Lei, secretary of the party group and director of the Shandong Provincial Department of Culture and Tourism, introduced that the implementation of the "Shandong Provincial Culture and Tourism Industry Innovation Development Plan" is mainly to implement the goal requirements of the Provincial Party Committee "to go in front and open a new bureau". Innovation "work ideas, further innovate policy measures, innovation methods, and promote the innovative development and high -quality development of the province's culture and tourism industry. Generally speaking, the file has three characteristics: First, highlight the overall service situation. Focusing on the implementation of the Party Central Committee's decision -making and deployment of the Party Central Committee on "the epidemic must prevent, the economy must be stabilized, and the development must be safe", focusing on the implementation of the provincial party committee and the provincial government's "top ten innovations", "top ten industries", "top ten expansion demand demand "The deployment arrangement of the operation has contributed to the innovation and development of the cultural tourism industry, expanding investment, and promoting consumption. The second is to highlight innovation leadership. It will run through all aspects of the development of the cultural tourism industry, and propose a series of innovative policies and measures such as the cultivation of industry leaders, support project construction, innovative financial products, and innovative product formats. The third is to highlight comprehensive policies. Make full use of comprehensive measures such as fiscal finance, investment cooperation, typical cultivation, and reward incentives, and coordinate the same cooperation and departmental linkage to form a joint force to promote the innovation and development of cultural and tourism industry.

Regarding the implementation of the "Shandong Provincial Cultural and Tourism Enterprise (Group)" Enterprise Leading Plan ", Wang Lei introduced that in the development goals, by 2025, Shandong will cultivate about 100 companies with strong industry demonstrations and strong market competitiveness. Cultural and tourist leading enterprises, about 300 backbone enterprises with strong development potential and outstanding characteristics, and about 600 growth companies with strong innovation capabilities and high degree of professionalism. In the main task, the "geese formation" matrix, cultivating digital ecology, establishing a brand IP system, improving investment and financing system, building a cluster promotion mechanism, and forging talent team will strive to form a cultural and tourism industry chain, innovative creation and creation Outstanding, vibrant, and coordinated large industrial cluster development system. In terms of protection measures, targeted measures are proposed in terms of organizational coordination, policy support, and optimizing the development environment, including establishing leading cadres to contact the leading -navigation enterprise system, strengthen loan discounts, and support for special bonds in local governments.

In addition, Shandong has established a high -quality development linkage mechanism for financial and tourism industries. According to reports, the Shandong Provincial Department of Culture and Tourism will jointly jointly explore the new path of promoting and promoting the in -depth cooperation of the cultural tourism industry and the financial industry, and strive to promote the development of the financial and tourism industry in the financial tourism industry. In terms of member composition, the linkage mechanism is led by the Provincial Department of Culture and Tourism and the People's Bank of China Jinan Branch. In terms of main responsibilities, it will mainly promote the mutual support of the cultural tourism industry and finance in terms of policy formulation, bank -enterprise docking, corporate rescue, and stimulating consumption potential. ,win-win. In terms of work rules, the linkage mechanism will establish a conference system, work liaison system and research and supervision system, organize bank -enterprise docking activities from time to time, and carry out policy release, product preaching, and training guidance. In terms of main tasks, the Provincial Department of Culture and Tourism will cooperate with various member departments to study and formulate support policies, organize docking meetings, organize service activities, and innovate financial products, help cultural tourism enterprises actively cope with the impact of epidemic conditions, and promote the development of the industry.

Carry out special actions for the development of financial support for the "tens of billions of benefits". The Shandong Provincial Department of Culture and Tourism will work with the People's Bank of China Jinan Branch, the Provincial Local Financial Supervision Bureau, and the Shandong Banking Regulatory Bureau to jointly carry out special actions for the development of "10 billion -dollar Enterprises" financial support culture and tourism industry. In terms of action goals, we will focus on the joint efforts of financial policies and industrial policies, and strive to strive to increase the growth rate of loans in the cultural and tourism industry in 2022, which is not lower than the growth rate of various loans. , Further help market players to relieve difficulties and enhance the development of the development of the cultural tourism market.

Among the specific operations of the "Ten billion -dollar Enterprise", the first is to implement a list of list system, establish a financing demand database of cultural tourism enterprises and key cultural tourism projects, and guide financial institutions to strengthen visiting enterprises and projects to ensure that financing docking is complete Cover; the second is to focus on key areas, focusing on supporting credit investment in eight major fields such as national cultural parks, high -end marine tourism, rural tourism, and cultural tourism. Third, the monetary policy is accurate "drip irrigation". The People's Bank of China Jinan Branch has a list of 5 billion yuan re -loan to support the development and project construction of cultural tourism enterprises. Increase support for inclusive small loans of the cultural tourism industry, provide incentive funds at 2%of the increase in loan balance, and encourage financial institutions to issue inclusive small and micro loans to cultural tourism enterprises.

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