Let fishermen be their own seafood brand!There is a "evening class" on the small fishing village on the side of the East China Sea

Zhejiang News Client Surremist Sun Yipeng

"How to keep the audience before the broadcast?"

"How to design a better lens during live broadcast?"

"What should I do if they meet the rhythm in the live broadcast room?"

The person who raised these questions is Chen Qingjun, a fisherman in Shitang Town, Wenling City, Taizhou.

At this time, he was joining the online e -commerce training course of the "Fishing Village Night School" through the maritime satellite telephone to join the online e -commerce training course of "Fishing Village Night School", and asked the e -commerce training teacher Abu on the scene to ask Abu several questions. During the question, his fishing boat was caught on the public sea in more than 200 nautical miles (about 400 kilometers).

Prior to this, Chen Qingjun was a "novice" without any experience in e -commerce operations.

Although Chen Qingjun had tried to broadcast on the sea for a period of time after the fishing in the East China Sea. However, in actual operation, he still faces problems such as low conversion rates like live broadcast, failure of product sales links, unprofessional scene design and shooting angles, making him feel unable to start in the vast sea.

The e -commerce training of the fishing village night school is undoubtedly a "timely rain" for him at sea. He can not only ask questions on the spot, but also use it under the guidance of the training teacher.

"If you go out to sea, follow the fishing village night school to learn the knowledge of e -commerce operations." Chen Qingjun said.

According to the reporter's understanding, this "fishing village night school" event was jointly created by the Wenling E -Commerce Public Service Center and the Taobao Education and Learning Center. Since the beginning of this year, such training activities have carried out 26 games in Wenling, covering nearly 1,500 people.

Ding Lingjun, the "second -generation fishery", is also one of the beneficiaries of the e -commerce operation training activities.

Ding Lingjun, who returned to Wenling Shitang's second entrepreneurial in 2014, has rich experience in going out to sea. "I know the freshness and weight of this seafood with my hand." Ding Lingjun told reporters.

With the blessing of "professional ability", he also opened his own seafood Taobao shop and made good results in the "Double 11" period for several years.

During the process of operating stores, Ding Lingjun gradually realized that although he had high -quality and low -cost seafood supply channels, these seafood had been "borrowing" names for sale.

"This is not only low in value -added, small profit margins, but also cannot touch real target customers. His brand has not started, but it has become a specialty of others." Ding Lingjun said.

Thinking of this, Ding Lingjun was determined to make its own seafood brand through e -commerce.

On the night of the training, he was sitting in the first row of the lecture site. Although some professional terms of some e -commerce live broadcast were a bit "jerky" for him, he still held a paper pen and stroke. Essence

With the blessing of live e -commerce, his seafood Taobao store currently has a sales of more than 50 million yuan a year, and directly drives the direct employment of more than 30 villagers.

Wu Miaogen, Chief of the E -Commerce Section of Wenling Commerce, told reporters that Wenling has been relatively complete in the logistics foundation and service network. To create a "fishing village night school" is to hope to use fishermen's free time in the evening, by teaching the operating skills of live broadcasting e -commerce, and using local high -quality seafood resources to form a scale effect of the seafood industry. While promoting the development of "new agencies in digital merchants", the enthusiasm for employment and entrepreneurship of fishermen in the town.

"Not only let the fishermen fish, but also give them fishing to create a Winza seafood brand," Wu Miaogen said.

- END -