The training is sent to the "home", and everyone competes as an e -commerce expert

Villagers shoot videos under the guidance of the teacher. Figures of Changsha County Supply and Marketing Cooperative

◎ Star Sha Times reporter Song Binbin

Help to help rural rejuvenation, skills training is the key. Recently, the seven -day "Changsha County Supply and Marketing Cooperative Mathematical Assistant Sangzhi County E -commerce Skills Training" officially closed, and the hot topic hot on the Douyin platform has reached nearly 80,000 exposure.

The training was led by the Changsha County Party Committee and County Government and led by the Changsha County Supply and Marketing Cooperative. It was jointly organized by Changsha County to help Sangzhi County Rural Revitalization Working Group, Sangzhi County Commerce Bureau, and Sangzhi County Supply and Terringlines Association.

During the training process, 150 villagers and e -commerce practitioners were trained to live broadcast and live. The training lecturer combined through the combination of anchors, short video creation, and operation of three positions through the combination of the anchor, short video creation, and operation to guide the students to operate the live broadcast process of the live broadcast, further find out the blind spots, run into the team, and make up for the shortcomings. Improve the practical skills of trainers live broadcast e -commerce.

After graduation, 150 trainers will use the Internet Dongfeng to fully carry out entrepreneurial employment, promote the development of the industrial industrial of Sangzhi County, and empower the revitalization of the countryside.

Villagers become "new farmers"

Earth goods go out of the ravine

There were only 1,254 villages in Bai people in Furongqiao, Sangzhi County, and 40 people participated in the training this time.

"'4 Golden Flowers' I have lived a few times, but they have not been trained by professional training. They will not even go to the product link." Gu Li, deputy secretary of the party branch of Hequn Village, introduced that more than 1,000 acres of high -quality rice and more than 1200 were planted in the village. There are various special products such as ugly citrus, rapeseed oil, bacon, and black goats. In the past, the party branch secretary Zhong Baiyu went out to the market for sales.

"After the epidemic, it is inconvenient to run the market. When you go out and come back, you have to be isolated." After the epidemic, the local special products in the village began to sell. In order to get on the e -commerce express, at the end of last year, the village applied for a Douyin account , Start organizing several villagers live broadcast and bring goods.

However, without the leadership of professionals, the villagers do not even have the most basic operation process operation operations, and the equipment is incomplete. They can only take some small videos to attract fans and maintain their accounts. After half a year, there were only hundreds of fans, and the products were not sold at all.

The 7 -day training this time was practical and re -inventory in the next 3 days. According to the characteristics of the villagers, the lecturer clarifies the role of each person in the process of cargo, and organizes the group live broadcast competition. Through the practical exercise in just 3 days, the village only had hundreds of fans' original accounts sucked more than 4,000 powder at once, selling thousands of yuan of products.

After graduation, the Changsha County Supply and Marketing Cooperative donated live equipment worth more than 4,000 yuan to Hequn Village. Coupled with the dialing of the training lecturer, there were several Douyin accounts led by Murakami. The villagers freely sign up for the establishment of multiple small teams to comprehensively promote the development of the entire village e -commerce.

"Our village is vigorously developing tourism. We want to drive all men, women, and children throughout the village. Through e -commerce, we will introduce our hometown together. Everyone understands everyone in our village. Everyone can live broadcast. The 'new farmer' who came to start a business. "Zhong Baiyu bluntly said that with the help of the Changsha County Supply and Marketing Cooperative to ignite the" engine "of the e -commerce company, the Quan Village can use e -commerce to break position barriers, use e -commerce as" pen ", and draw the countryside to paint the countryside Revitalize the blueprint to achieve a counterattack of high -quality development of remote mountain villages.

Enterprises set up "through traffic"

Develop into the fast lane

Tian Qilong is the head of Yangyi Ecological Agricultural Development Co., Ltd., Sangzhi County, and sells honey. This time, he and two other employees participated in the training separately. One person learned video editing, one learned to live broadcast and brought the goods, and he learned to operate the market control. From a half -knowledge of e -commerce, after the training, he had e -commerce and live broadcast. More systematic understanding.

"I have done short videos, but I can't find the direction. This time I want to improve their ability through learning and practical digestion." 7 days of training, full of gains, Tian Qilong is very happy, and let him even more make him even more I am still behind.

The Hunan Mango Qingmiao Media Co., Ltd., who was commissioned to carry out training this time, was guided by the Changsha County Supply and Marketing Cooperative, and selected three areas of honey, bacon and agricultural products in Sangzhi County for continuous incubation projects. Operating online stores, and the production of detailed guidance product details and later supply chain construction is connected with agricultural special product bases. Tian Qilong's enterprise is considered to be a "through traffic" for e -commerce. Tian Qilong said with confidence: "As long as we do it with the professionals, it is difficult for the output value."

It is understood that Changsha County officially launched the rural e -commerce training project of e -commerce comprehensive demonstration projects from last year. Improve the ability of e -commerce applications for new agricultural business entities. In the early stage, Changsha County Supply and Marketing Cooperatives had communicated and connected in many ways before finally finalizing e -commerce training in Sangzhi County Commercial Bureau and Hequn Villages. Up to now, 1100 trainees have trained, and 210 employment and entrepreneurship have been trained. The conversion rate is 19%. 49 anchors have been cultivated, and 23 rural e -commerce leaders have been incubated.

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