Just after investing in the Japanese FS agency, it added to French Ubisoft, Tencent uses overseas "buying and buying" to relieve the pressure of the game

Economic Observation Network reporter Ren Xiaoning on the evening of September 6, French game company Ubisoft announced that Tencent spent 300 million euros to increase its holdings of 5%of Ubisoft. In addition to Tencent Investment in Ubisoft in 2018, Tencent currently holds a total of Ubisoft 9.99 %stock.

Ubisoft is a video game developer and publisher headquartered in France. It has 23 game development studios in the world and is the third largest independent game developer in Europe. The "Assassin's Creed" series developed by it was a masterpiece of God in the hearts of countless gamers.

Coincidentally, on August 31, Tencent joined forces to invest in a Japanese game company FROMSOFTWARE (FS) with a total investment of 36.4 billion yen. Tencent holds 16.25%of the company's shares, becoming the second largest shareholder. The FS agency is the developer of the 3A game "Alden French Ring" this year. Within a week of launch, the game broke the sales record created by similar games before.

Wang Pei, general manager of Sutu.com, told Economic Observer reporters that Tencent has recently invested two successive investment in order to alleviate the pressure of its game revenue. Tencent has not obtained the new version number for 13 consecutive months (8 months of suspension+from April to the present 5 months). Old domestic products like "Glory of the King" and "League of Legends" have entered a weak period. The slow growth of users and the trend of revenue decline. The domestic game company invested by Tencent has not been particularly noteworthy to be expected to be particularly noteworthy recently, and there is no game that can carry the banner of Tencent's game income in the second half of this year.

"Ubisoft and FS are the top 3A game manufacturers overseas. The FS agency" Alden French Ring "is the best -selling masterpiece this year. Ubisoft has also recently launched like" Assassin's Creed Fantasy "," Mario Crazy Rabbit "Xingyao's Wish" and "Black Sea Black Sail" products are expected by players, overseas investment can alleviate the pressure of Tencent's domestic revenue to a certain extent. "Wang Pei thought.

In 2022, Tencent's largest source of income sources was facing great pressure. According to the second quarter financial report, Tencent's domestic and foreign game revenue began to decline. Among them, the domestic game market decreased by 1%to 31.8 billion yuan, and the revenue of international market game decreased by 1%to 10.7 billion yuan.

Before the second quarter, although Tencent's game did not decrease, the growth rate also slowed down significantly. In the first quarter of this year, Tencent's international market revenue was 10.6 billion yuan, an increase of 4%year -on -year, and a decrease of 20%month -on -month, which was contrast with the growth rate of more than 30%at the end of last year.

Tencent's current overseas income is mainly from "PUBG Mobile" and "Glory of the King". But overseas, Tencent has no platforms such as WeChat and QQ, and has lost channels and user advantages. "If Tencent has TIKTOK like byte beating, it is estimated that the overseas game business will take off long ago." At present, in the Chinese game listing list, Tencent does not lead the leadership of the domestic rankings. Instead, there are fierce competition from manufacturers such as Mihay, Lilith, Netease and other manufacturers. "But Tencent's advantage is 'rich'. For them, they can not make good products overseas, and they invest in game companies that can make good products. Essence

Jiang Han, a senior researcher at Pangu Think Tank, told reporters that from the perspective of long -term market development, Tencent's current approach is actually robbing the original ability of the game market, thereby providing more possibilities for their long -term development. "Many well -known international game giants are doing this, including Microsoft's big acquisition of Blizzard, which is also such a logic."

According to Ubisoft's announcement, at this investment, Tencent acquired GUILLEMOT BROTHERS (Ubisoft's largest shareholder) of 49.9%of the shares and 5%voting rights for 300 million euros, and then obtained 5%of Ubisoft. However, Tencent did not get the board seats of the two companies of Guillemot Brother and Ubisoft. The agreement also requires that Tencent shall not sell Ubisoft's shares within 5 years. The management system within Ubisoft remains unchanged after the acquisition, and Tencent must not reject its commercial operations. In addition, Tencent plans to help Ubisoft bring 3A games to the mobile phone platform and bring Ubisoft's PC games into the Chinese market.

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